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Marketing Systems Jobs (NOW HIRING)

Sally Beauty

Marketing Systems Analyst

Plano, TX

About the role The Associate Marketing Systems Analyst is a hands‑on execution role responsible for capturing and documenting business and functional requirements, reviewing supporting technical ...

Sally Beauty

Marketing Systems Analyst

Plano, TX · On-site

About the role The Associate Marketing Systems Analyst is a handson execution role responsible for capturing and documenting business and functional requirements, reviewing supporting technical ...

CosmoProf

Marketing Systems Analyst

Plano, TX

About the role The Associate Marketing Systems Analyst is a handson execution role responsible for capturing and documenting business and functional requirements, reviewing supporting technical ...

CosmoProf

Marketing Systems Analyst

Plano, TX · On-site

About the role The Associate Marketing Systems Analyst is a hands-on execution role responsible for capturing and documenting business and functional requirements, reviewing supporting technical ...

CosmoProf

Marketing Systems Analyst

Plano, TX · On-site

About the role The Associate Marketing Systems Analyst is a handson execution role responsible for capturing and documenting business and functional requirements, reviewing supporting technical ...

Asure Software

Marketing Systems Architect

Austin, TX · On-site

The Marketing Systems Architect is the engine under Asures marketing hood reporting directly to the VP of Growth. This is a high-ownership role at the intersection of marketing technology, data ...

CYNET SYSTEMS

Marketing Manager

Irvine, CA · On-site

$61 - $66/hr

Experience managing or supporting marketing systems and enterprise platforms. * Experience with workflow/project management tools, DAM systems, CMS platforms, content creation tools, and analytics ...

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Marketing Systems information

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How much do marketing systems jobs pay per hour?

As of Jun 12, 2026, the average hourly pay for marketing systems in the United States is $52.68, according to ZipRecruiter salary data. Most workers in this role earn between $47.84 and $57.69 per hour, depending on experience, location, and employer.

What jobs in the US pay 300,000 a year?

In marketing systems, high-paying roles such as Chief Marketing Officer (CMO) or Director of Marketing Technology can reach or exceed $300,000 annually, especially in large organizations. These positions typically require extensive experience, leadership skills, and expertise in marketing automation tools, data analysis, and strategic planning.

Which pays more, HR or marketing?

In general, marketing roles tend to have higher average salaries than HR positions, especially for roles involving digital marketing, data analysis, or management. However, salaries vary based on experience, industry, location, and specific job responsibilities. Both fields offer opportunities for advancement and certification that can impact earning potential.

What are Marketing Systems?

Marketing systems refer to the tools, software, and processes that organizations use to plan, execute, manage, and analyze their marketing activities. These systems can include customer relationship management (CRM) platforms, email marketing tools, automation software, analytics dashboards, and content management systems. Marketing systems help companies streamline their campaigns, track performance, and improve communication with customers. They are essential for efficiently managing complex marketing strategies and ensuring that efforts are aligned with business goals.

What are 5 careers in marketing?

Five common careers in marketing include marketing manager, digital marketing specialist, content marketer, market research analyst, and social media manager. These roles often require skills in data analysis, communication, and familiarity with marketing tools like SEO and analytics platforms.

What are some common challenges faced by professionals working in Marketing Systems, and how can they be addressed?

Professionals in Marketing Systems often encounter challenges such as integrating new marketing technologies with existing platforms, managing and maintaining clean data across multiple sources, and ensuring effective collaboration between marketing and IT teams. Addressing these challenges typically involves clear communication, thorough documentation, and ongoing training to stay updated with evolving tools and best practices. Building strong relationships with stakeholders and proactively identifying potential system bottlenecks can also help create smoother workflows and drive more effective marketing campaigns.

What job makes $10,000 a month without a degree?

A marketing systems specialist or manager can potentially earn $10,000 a month through skills in marketing automation, data analysis, and digital campaigns, often requiring experience with tools like CRM platforms and marketing software. Success depends on expertise, industry, and the ability to generate high ROI for clients or employers.

What are the key skills and qualifications needed to thrive as a Marketing Systems Specialist, and why are they important?

To thrive as a Marketing Systems Specialist, you need a solid understanding of digital marketing concepts, data analysis, and systems integration, often supported by a degree in marketing, information systems, or a related field. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools is essential, along with relevant certifications like Salesforce or Google Analytics. Strong problem-solving abilities, attention to detail, and effective communication help you collaborate across teams and optimize system performance. These skills ensure seamless marketing operations, accurate data-driven decision-making, and improved campaign effectiveness.

What is the difference between Marketing Systems vs Marketing Analysts?

AspectMarketing SystemsMarketing Analysts
Required CredentialsTypically certifications in marketing automation, CRM, or related tools; sometimes a degree in marketing or ITUsually a degree in marketing, business, or data analysis; certifications in analytics tools are common
Work EnvironmentFocus on managing marketing platforms, automation tools, and system integrationsAnalyze marketing data, generate reports, and interpret campaign performance
Employer & Industry UsageUsed across digital marketing agencies, corporate marketing teams, and tech companiesCommon in marketing departments, advertising agencies, and data-driven organizations
Search & Comparison IntentUnderstanding roles related to marketing technology managementComparing data analysis and reporting functions within marketing teams

Marketing Systems professionals focus on managing marketing automation platforms and technology infrastructure, while Marketing Analysts analyze data to optimize campaigns. Both roles are essential in digital marketing but serve different functions within the marketing ecosystem.

More about Marketing Systems jobs
What are the most commonly searched types of Marketing Systems jobs? The most popular types of Marketing Systems jobs are:
What states have the most Marketing Systems jobs? States with the most job openings for Marketing Systems jobs include:
What job categories do people searching Marketing Systems jobs look for? The top searched job categories for Marketing Systems jobs are:
Marketing Systems jobs near you
Infographic showing various Marketing Systems job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 91% Full Time, 3% Part Time, and 5% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $109,580 per year, or $52.7 per hour.
Marketing Systems Analyst

Marketing Systems Analyst

Sally Beauty Holdings

Plano, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

Job description

Job Description
About Sally Beauty Holdings, Inc.
At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.
About the role
The Associate Marketing Systems Analyst is a hands-on execution role responsible for capturing and documenting business and functional requirements, reviewing supporting technical specifications, and performing data and platform research to support solution design and post-deployment validation. This role supports user acceptance testing (UAT), root-cause analysis of marketing journey issues, and day-to-day operational activities within Salesforce Marketing Cloud (SFMC) and related systems.
The Associate Marketing Systems Analyst works closely under the Director, Customer Marketing Solutions & Strategy to support the build, testing, and maintenance of journeys, automations, and data processes that enable personalized email, SMS, and mobile app messaging. This position is hybrid reporting into the support center at Legacy West in Plano Texas.
Responsibilities
  • Partner with CRM developers, analysts, and marketing stakeholders to capture and document functional requirements for new and enhanced customer marketing capabilities, including loyalty enrollment and engagement, personalized content delivery across email, SMS, web, mobile app, in-store, and transactional experiences
  • Collaborate with IT product owners, engineers, and external vendors to support the delivery and activation of marketing experiences across platforms including Salesforce Marketing Engagement and Personalization, Salesforce Service Cloud, Salesforce Commerce Cloud, Salesforce Loyalty, mobile app/Airship, and Salesforce Data 360
  • Create user stories, acceptance criteria, and functional specifications for marketing system enhancements, and support test case development and execution to validate expected outcomes and enable release sign-off
  • Develop, execute, and validate SQL queries against Salesforce Marketing Cloud Data Extensions and Salesforce Data 360 objects to support segmentation, data validation, bulk processing, and data movement
  • Assist with the configuration, testing, and maintenance of promotional and triggered email and SMS interactions, following established technical patterns and architectural guidance
  • Support troubleshooting and incident resolution related to marketing automations, journeys, data loads, integrations, and message execution, including validation of counts and expected outcomes

Knowledge, skills & abilities requirements
Required
  • 1-3 years of experience gathering and documenting business and functional requirements for marketing, CRM, or customer engagement systems
  • Ability to understand and follow technical standards, data models, and solution patterns defined by senior engineers or architects
  • Strong attention to detail with a demonstrated ability to reconcile data counts, validate logic, and identify gaps or anomalies
  • Working knowledge of relational database concepts and hands-on experience writing SQL for research, testing, validation, and troubleshooting
  • Clear written and verbal communication skills, with the ability to translate business needs into technical requirements and validation steps

Preferred
  • Familiarity with SFMC concepts such as Data Extensions, contact models, subscriber attributes, and Automation Studio activities (imports, queries, exports, SFTP)
  • Experience supporting or testing journeys in Salesforce Journey Builder, including CRM-based journeys and triggered entry sources
  • Exposure to REST or SOAP APIs used for marketing or CRM integrations
  • Basic familiarity with Salesforce Service Cloud or CRM-based customer and case data
  • General awareness of marketing and data-privacy compliance concepts (e.g., unsubscribe handling, consent management, CCPA)

Competencies & attributes
  • Passionate Learner - actively learns; asks questions to gain further understanding; open to feedback; applies leaning to role; considers learning important and completes when assigned
  • Flexible & Agile Adapter - open to change, works well with little direction and finishes the task, keeps calm under pressure and doesn't dwell on the past
  • Talent Builder - shares knowledge with others, considers how to include others to problem solve and gain knowledge, looks for ways to acknowledge and motivate others
  • Effective Communicator - can articulate well when sharing information, self-aware of impact and style when communicating to engage others, asks questions and listens
  • Team Builder - works well with others, collaborates with a wide number of associates/teams, acts humbly when a part of a team and understands the importance of including others
  • Customer Focused Partner - understands the customer and shares insights, values the customer and eager to make a positive impact, holds self to a good standard of customer service
  • Strategic Thinker - brings new, strategic ideas to the team, actively supports strategic plans, provides additional ideas to drive improvements
  • Big Picture Thinker - understands how the team operates, knows how decisions could impact other teams
  • Results Driver - holds self to a good standard of work and delivery, manages own time and focuses on the right priorities, self-motivated, adapts easily, demonstrates grit
  • Problem Solver & Decision Maker - uses the right information to make decisions and take action with others to solve problems, uses good judgement to make prompt yet balanced decisions

Working conditions & physical requirements
The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.
This position will be required to work at a computer leveraging technologies and will be required to join video meetings and calls throughout their workday. This is a hybrid position expected in the office 3 days a week, Monday thru Wednesday.
Benefits:
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
#LI-Hybrid

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