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Demand Gen Manager Jobs (NOW HIRING)

Afresh

Demand Gen Manager

About the Role We're seeking a Demand Gen Manager to define and drive how Afresh shows up in the grocery market. This is a high-ownership role at the center of our go-to-market: you'll set the ...

Console Systems, Inc

Demand Gen Lead

San Francisco, CA · On-site

$200K - $240K/yr

Help build and mentor the demand gen function over time, including the opportunity to manage and grow a small team as the company scales. About You * 4-8 years in B2B SaaS growth, demand gen, or ...

Okta

Creative Director, Demand Gen

San Francisco, CA

Manage timelines and production to ensure the team ships high-volume work on time without sacrificing quality What experience you have * Senior creative leadership running demand gen, performance, or ...

Okta

Creative Director, Demand Gen

San Francisco, CA · On-site

Manage timelines and production to ensure the team ships high-volume work on time without sacrificing quality What experience you have * Senior creative leadership running demand gen, performance, or ...

Broccoli AI

Head of Demand Gen

San Francisco, CA · On-site

This is not a traditional "manage agencies and report on MQLs" marketing role. You should ... Demand gen strategy and execution across inbound + outbound * Funnel optimization and conversion ...

Tapcart Inc

Demand Gen Director

Santa Monica, CA · On-site

$190K - $220K/yr

The ideal candidate has a strong demand gen and B2B SaaS background, a genuine command of AI ... You've managed real budgets and can speak the language of marketing and sales metrics/KPIs.

WorkWhile

Demand Gen Marketer

New York, NY · On-site

$19.75/hr

About the Role We're looking for our first Demand Gen Marketer to supercharge our top-of-funnel ... Management, Product, and Data Science to ensure our campaigns translate into revenue. You'll ...

Dust

Growth Marketer - Demand Gen

New York, NY · On-site

$180K - $210K/yr

Run 3-5+ demand gen experiments per week across LinkedIn, email, paid social, and beyond - with a ... Build and manage target account lists in close coordination with RevOps and Sales - map the right ...

Kira Learning

Demand Gen, Senior Manager

New York, NY · On-site

$160K - $210K/yr

... demand gen foundation, and then roll up your sleeves to execute campaigns in a fast-paced, startup ... Partner directly with the BDR Manager to build outbound playbooks that are deeply integrated with ...

Kira

Demand Gen, Senior Manager

New York, NY · Remote

$160K - $210K/yr

... demand gen foundation, and then roll up your sleeves to execute campaigns in a fast-paced, startup ... Partner directly with the BDR Manager to build outbound playbooks that are deeply integrated with ...

Demand.com

Marketing Director (Remote)

Portland, OR · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

Demand.com

Marketing Director (Remote)

Seattle, WA · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

Demand.com

Marketing Director (Remote)

Chicago, IL · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

Demand.com

Marketing Director (Remote)

Milwaukee, WI · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

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$24.5K

$59.5K

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How much do demand gen manager jobs pay per year?

As of Jul 19, 2026, the average yearly pay for demand gen manager in the United States is $59,525.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $68,500.00 per year, depending on experience, location, and employer.

What kind of jobs in media bring in $150,000 a year?

Demand Generation Managers in media or marketing roles can earn $150,000 or more annually, especially with experience, strong strategic skills, and proficiency in marketing automation tools. Senior roles such as Director of Demand Generation or Marketing Director in media companies often reach or exceed this salary level, particularly in larger organizations or with specialized expertise.

What is the difference between Demand Gen Manager vs Content Marketing Manager?

AspectDemand Gen ManagerContent Marketing Manager
Primary FocusDriving lead generation and demand through campaignsCreating and managing content to engage and educate audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, storytelling, content strategy
Work EnvironmentMarketing teams, campaign platforms, analytics toolsContent teams, editorial calendars, CMS platforms
Industry UsageCommon in B2B and B2C marketing for lead generationUsed across industries for brand awareness and engagement

While both roles are essential in marketing, the Demand Gen Manager focuses on generating leads and demand through targeted campaigns, whereas the Content Marketing Manager emphasizes creating valuable content to attract and retain audiences. Understanding these differences helps organizations align their marketing strategies effectively.

What does a demand gen manager do?

A demand gen manager is responsible for developing and executing marketing strategies to generate leads and increase demand for a company's products or services. They often use digital marketing channels, analytics tools, and campaign management to target potential customers and support sales growth. Strong skills in marketing automation, data analysis, and content creation are essential for this role.

What is the career path of a demand generation manager?

A demand generation manager typically advances from roles such as marketing specialist or digital marketing analyst to senior demand gen or marketing manager positions. With experience, they can progress to director of marketing or VP of marketing, often gaining skills in data analysis, marketing automation tools, and strategic planning along the way.

What are the key skills and qualifications needed to thrive as a Demand Gen Manager, and why are they important?

To thrive as a Demand Gen Manager, you need expertise in marketing strategy, campaign management, data analysis, and a solid understanding of lead generation best practices—often supported by a marketing or business degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and creative problem-solving skills help distinguish top performers in this role. These competencies are crucial for driving qualified leads, optimizing campaigns, and achieving revenue goals in competitive markets.

How does a Demand Gen Manager typically collaborate with sales and product teams to achieve lead generation goals?

A Demand Gen Manager works closely with sales and product teams by aligning marketing campaigns with sales objectives and product launches. Regular meetings are held to share insights on target audiences, messaging, and campaign performance, ensuring seamless handoff of qualified leads to the sales team. This collaboration helps tailor marketing strategies for different buyer personas and enables quick adjustments based on feedback from sales and product teams. Effective communication and data sharing are key to driving successful lead generation and conversion.

How much does a demand gen manager make?

The average salary for a demand generation manager typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-cost areas can earn higher compensation, often including bonuses and benefits. Skills in marketing automation tools and data analysis are valuable for this position.
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Demand Gen Manager jobs near you
Demand Gen Manager

Demand Gen Manager

Afresh

Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 19 days ago

Job description

Afresh, the AI platform for grocery, began by tackling the most complex problem in the industry: fresh, and has evolved into the core AI platform for grocers.
By leveraging proprietary AI designed for high-volatility environments, we empower partners like Albertsons, Meijer, and Wakefern to drive smarter decisions across their entire enterprise.
Following record-breaking 70% revenue growth in 2025, we have scaled to 6 enterprise-grade solutions, with solutions live in over 10% of the U.S. grocery market. Our platform now orchestrates billions of decisions from the store floor to the distribution center and prevented over 200 million pounds of food waste last year alone.
If you're looking for a role where your work directly translates into massive scale and social good, and you want to be part of the team that defines how the world eats, there is no better time to join us.
About the Role
We're seeking a Demand Gen Manager to define and drive how Afresh shows up in the grocery market. This is a high-ownership role at the center of our go-to-market: you'll set the channel strategy, build end-to-end programs, and partner closely with sales to turn engagement into pipeline. We're looking for someone to help build a modern, AI-powered demand engine - with the autonomy to make real calls about where to invest, what to kill, how to reach customers at every stage of the sales cycle, and how to win.
What makes this work distinctive is our market. We sell to a defined set of enterprise grocery retailers, which means demand generation here is a craft of precision rather than volume. The best programs are sharp, well-targeted, and grounded in a clear point of view about our buyers. You'll have the space to design integrated campaigns that flex across top, middle, and bottom of funnel as the business evolves - and the mandate to bring a strong point of view on the AI tools and tactics shaping modern demand gen, and to evolve our stack with us.
Reporting to the Head of Marketing, you'll partner closely with Revenue Leadership and Sales, and manage an event coordinator responsible for pre-event logistics. You'll also work in tight partnership with our PMM team - they shape our positioning and content; you own how it reaches the right buyers, in the right format, at the right moment.
What You'll Do:
  • Demand Strategy & Channel Ownership
    • Set and execute the demand generation strategy across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns
    • Make smart investment calls across channels - recommending allocation, prioritizing spend, and partnering with the Head of Marketing to maximize pipeline impact
    • Build account-driven GTM programs that engage a defined, named-account buyer set - designed for scale through AI-driven personalization, enrichment, and signal-based activation
    • Flex programs across top, middle, and bottom of funnel as business needs shift
  • Events & Webinars
    • Set the strategy for our event program - trade shows, field activations, and executive dinners - with measurable pipeline outcomes
    • Manage an event coordinator who runs event logistics; you will own on-site execution
    • Own our webinar program end-to-end, including content development, speaker coordination, promotion (co-owned with media partner), and redistribution - a meaningful opportunity to shape Afresh's voice across the funnel
    • Partner with PMM, content, and sales to design distribution plans that get the right content in front of the right buyers at the right moment
  • Analytics & Reporting
    • Evolve our marketing stack alongside RevOps - bringing your perspective on the AI tools, agents, and workflows that should sit at the center of a modern demand engine
    • Lead our approach to signal-based automation, lead scoring, and intent-driven campaign activation
    • Define KPIs and build full-funnel reporting (with RevOps) that connects HubSpot, Salesforce, and our website into a clear view of pipeline performance and ROI
    • Report on demand performance with clear, synthesized insights and recommendations
Who You Are:
  • 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally one selling into a defined, named-account market
  • Direct experience setting demand strategy and making investment calls - channel mix, allocation, and prioritization decisions
  • A clear point of view on the modern AI-native marketing stack - you've proven out tools and workflows in your own work and bring informed recommendations to the team
  • Hands-on experience building and running campaigns in HubSpot, on LinkedIn, and Google, including copy, tracking, and reporting - not solely through agencies
  • Demonstrated experience leading Tier 1 events end-to-end, including booth strategy, executive dinners, and on-site sales coordination, with measurable pipeline impact
  • Experience running webinar programs end-to-end, including content development and distribution
  • Breadth across demand channels - paid acquisition, email and lifecycle, ABM/ABX, webinars, content distribution, web optimization, and marketing analytics
  • Strong writer across campaign copy, email, landing pages, and webinar promotion
Skills & Attributes
  • Strategic operator who sets the plan, defends it with data, and brings a clear point of view to leadership and sales
  • Creative eye and editorial judgment - has taste in campaign concepts, copy, and visual execution, and knows when a program is on-brand vs. generic.
  • AI-native operator - actively shapes how AI is used in their work, brings informed recommendations on the modern stack, and treats tooling as a competitive advantage
  • Thoughtful within constraints - designs precise, high-impact programs for a niche, defined buyer set rather than relying on volume-based playbooks
  • Excellent cross-functional partner - particularly with sales - and able to align stakeholders behind a clear plan

Expect 5% travel for Tier 1 events.
Salary: $158,400 - $237,600 OTE (Includes a base salary plus a 10% target variable bonus)
Why You'll Love Working at Afresh
At Afresh, our mission to eliminate food waste starts with investing in our people. We provide a comprehensive support system designed to help you do your best work while maintaining a healthy, balanced life.
  • Comprehensive Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your family, with the majority of premiums covered by Afresh. We also provide dedicated mental health support and counseling services.
  • Invested in Your Future: Competitive base salary, meaningful equity (U.S. employees), and a 401(k) program with a generous company match.
  • Flexible & Modern Workspace: Whether you work from home or a local office, we support your setup with a home office stipend and "Coworking Wallets" for flexible workspace access.
  • Growth-Obsessed Culture: We believe in continuous learning. Every employee receives an annual professional development budget to master new skills and grow their career at Afresh.
  • Holistic Monthly Stipends: Beyond your paycheck, we provide monthly stipends for "Betterment" (wellness/lifestyle) and telecommunications to ensure you have what you need to thrive.
  • Time to Recharge: Flexible paid time off to take the time you need to recharge.

*Full-time U.S. employees are eligible for these benefits
About Afresh
Founded in 2017, Afresh is using AI to tackle the #1 solution to curb climate change: reducing food waste. By building AI specifically for the intricacies of grocery-from the fresh perimeter to the center store-we help grocers minimize waste and maximize sales.
Afresh sits at an incredible intersection of positive social impact, rocket ship financial growth, and cutting-edge technology. Our best-in-class AI research has been published in top journals, including ICML, and our investors include Al Gore's Just Climate, former Whole Foods Market CEO Walter Robb, and Eric Schmidt's Innovation Endeavors.
Grocery is the past, present, and future of our food system - the waste we create today will impact our planet for years to come. Join us as we continue to build a vibrant, diverse, and inclusive team that embodies our company's values of proactivity, kindness, candor, and humility.
Afresh provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity/expression, marital status, pregnancy or related condition, or any other basis protected by law.
Here at Afresh, many of our employees work remotely provided that they reside in one of the following states: AL, AR, CA, CO, FL, GA, IL, KY, MA, MI, MT, MO, NV, NJ, NY, NC, OR, PA, TX, WA, UT, VA, WI.

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