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Demand Gen Manager Jobs (NOW HIRING)

Console Systems, Inc

Demand Gen Lead

San Francisco, CA · On-site

$200K - $240K/yr

Help build and mentor the demand gen function over time, including the opportunity to manage and grow a small team as the company scales. About You * 4-8 years in B2B SaaS growth, demand gen, or ...

NimbleRx

Director of Demand Gen

Redwood City, CA

As a Director of Demand Gen, you will: * Own demand generation strategy across channels, including ... Build and manage a predictable pipeline engine aligned to revenue goals * Partner with Sales to ...

NimbleRx

Director of Demand Gen

Redwood City, CA · On-site

$220K - $260K/yr

As a Director of Demand Gen, you will: * Own demand generation strategy across channels, including ... Build and manage a predictable pipeline engine aligned to revenue goals * Partner with Sales to ...

Kira

Demand Gen, Senior Manager

New York, NY · Remote

$160K - $210K/yr

... demand gen foundation, and then roll up your sleeves to execute campaigns in a fast-paced, startup ... Partner directly with the BDR Manager to build outbound playbooks that are deeply integrated with ...

NimbleRx

Director of Demand Gen

Redwood City, CA · On-site

$220K - $260K/yr

As a Director of Demand Gen, you will: * Own demand generation strategy across channels, including ... Build and manage a predictable pipeline engine aligned to revenue goals * Partner with Sales to ...

Kira Learning

Demand Gen, Senior Manager

New York, NY · On-site

$160K - $210K/yr

... demand gen foundation, and then roll up your sleeves to execute campaigns in a fast-paced, startup ... Partner directly with the BDR Manager to build outbound playbooks that are deeply integrated with ...

Resolve AI

Growth & Demand Gen Marketer

San Francisco, CA · On-site

$21.25/hr

The Role We're looking for a Growth Operations Manager to power high-velocity, high-quality campaign & program execution/strategy. You'll work across demand gen, growth, PMM, marketing ops, events ...

Dust

Growth Marketer - Demand Gen

New York, NY · On-site

$180K - $210K/yr

It gives companies a shared workspace where teams can build, deploy, and manage AI agents connected ... Run 3-5+ demand gen experiments per week across LinkedIn, email, paid social, and beyond - with a ...

Demand.com

Marketing Director (Remote)

Jackson, MS · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

Demand.com

Marketing Director (Remote)

Washington, DC · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

Demand.com

Marketing Director (Remote)

Boca Raton, FL · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

Demand.com

Marketing Director (Remote)

Bridgeport, CT · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

Demand.com

Marketing Director (Remote)

Portland, ME · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

Demand.com

Marketing Director (Remote)

Nashville, TN · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

Demand.com

Marketing Director (Remote)

Henderson, NV · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

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$59.5K

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How much do demand gen manager jobs pay per year?

As of Jun 8, 2026, the average yearly pay for demand gen manager in the United States is $59,525.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $68,500.00 per year, depending on experience, location, and employer.

What is the difference between Demand Gen Manager vs Content Marketing Manager?

AspectDemand Gen ManagerContent Marketing Manager
Primary FocusDriving lead generation and demand through campaignsCreating and managing content to engage and educate audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, storytelling, content strategy
Work EnvironmentMarketing teams, campaign platforms, analytics toolsContent teams, editorial calendars, CMS platforms
Industry UsageCommon in B2B and B2C marketing for lead generationUsed across industries for brand awareness and engagement

While both roles are essential in marketing, the Demand Gen Manager focuses on generating leads and demand through targeted campaigns, whereas the Content Marketing Manager emphasizes creating valuable content to attract and retain audiences. Understanding these differences helps organizations align their marketing strategies effectively.

What does a Demand Gen Manager do?

A Demand Gen Manager is responsible for creating and executing marketing strategies that generate interest and demand for a company's products or services. This role involves planning and managing campaigns across various channels, such as email, social media, and events, to attract and nurture leads. Demand Gen Managers often work closely with sales teams to ensure marketing efforts translate into qualified leads and revenue growth. They also analyze campaign performance to optimize tactics and achieve business goals.

What are the key skills and qualifications needed to thrive as a Demand Gen Manager, and why are they important?

To thrive as a Demand Gen Manager, you need expertise in marketing strategy, campaign management, data analysis, and a solid understanding of lead generation best practices—often supported by a marketing or business degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and creative problem-solving skills help distinguish top performers in this role. These competencies are crucial for driving qualified leads, optimizing campaigns, and achieving revenue goals in competitive markets.

How does a Demand Gen Manager typically collaborate with sales and product teams to achieve lead generation goals?

A Demand Gen Manager works closely with sales and product teams by aligning marketing campaigns with sales objectives and product launches. Regular meetings are held to share insights on target audiences, messaging, and campaign performance, ensuring seamless handoff of qualified leads to the sales team. This collaboration helps tailor marketing strategies for different buyer personas and enables quick adjustments based on feedback from sales and product teams. Effective communication and data sharing are key to driving successful lead generation and conversion.
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What cities are hiring for Demand Gen Manager jobs? Cities with the most Demand Gen Manager job openings:
What states have the most Demand Gen Manager jobs? States with the most job openings for Demand Gen Manager jobs include:
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Demand Gen Manager jobs near you
Infographic showing various Demand Gen Manager job openings in the United States as of May 2026, with employment types broken down into 1% Internship, 23% As Needed, 34% Full Time, 2% Part Time, 19% Temporary, and 21% Contract. Highlights an 65% Physical, 1% Hybrid, and 34% Remote job distribution, with an average salary of $59,525 per year, or $28.6 per hour.
Demand Gen Manager, Regional

Demand Gen Manager, Regional

Cambium Learning Group

Dallas, TX • On-site, Remote

Full-time

Posted 10 days ago

Cambium Learning Group rating

9.2

Company rating: 9.2 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

13th of 186 rated software companies

Job description

Demand Gen Manager, Regional
Location: Remote, US. You must reside and work in the US for this position.
Job Overview:
At Lexia Learning, a Cambium Learning Group company, we change lives through the power of literacy and language acquisition. Our mission-driven team helps more than 5 million students learn to read through innovative, research-based technology solutions.
We're seeking a passionate, strategic, and data-driven Demand Gen Manager, Regional to build and execute scalable demand generation programs that accelerate growth across priority regional markets. This role is pivotal in driving acquisition, awareness, and conversion through targeted, measurable, and regionally aligned marketing initiatives.
Job Responsibilities:
  • Drive Regional Demand Generation: Lead the design and execution of integrated marketing programs that generate awareness, demand, and qualified pipeline within assigned regions and priority states.
  • Accelerate Tier 1 State Growth: Develop and manage Supplemental Acquisition, Accelerated Demand, and Conversion Programs tailored for approximately 15 Tier 1 states-aligned to local market needs, buying cycles, and revenue priorities.
  • Build Scalable Digital Programs: Create scalable, digital-first campaigns that expand regional awareness and lead generation-supplementing and accelerating national marketing campaign and program efforts through localized execution.
  • Execute Regional Campaigns: Develop and manage initiatives such as:
    • Geo-targeted digital advertising
    • State-specific content syndication
    • Digital acquisition and re-engagement campaigns
    • Regionalized paid and organic search, email, and social media campaigns
  • Collaborate Across Teams: Partner with Regional Field Marketing and Content marketing teams as well as other critical go to market teams (i.e. field sales and sales leadership, product marketing, etc.) to ensure message alignment, brand consistency, and optimal funnel performance.
  • Funnel Optimization: Drive qualified contacts through the revenue funnel toward MQL/A/SQL status, using data insights to improve conversion and efficiency.
  • Reporting and Insights: Monitor campaign performance, examine pipeline contribution, track ROI, and share insights to inform ongoing strategy and prioritization.
  • Budget and Planning: Manage assigned demand generation budget and contribute to quarterly and annual Metrics, Strategy, and Planning (MSP) processes.
  • Project Management: Ensure timely delivery and execution across campaigns, managing multiple programs and stakeholders simultaneously.

Job Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 5-7 years of experience creating and executing demand generation programs, ideally within education technology or publishing
  • Proven success driving measurable pipeline growth through digital and multi-channel campaigns
  • Expertise in inbound and outbound marketing tactics: social media, search, digital advertising, email, webinars, and content marketing
  • Proficiency with Salesforce.com and marketing automation systems (Eloqua preferred, but any experience is required)
  • Exceptional methodical skills with the ability to translate data into actionable insights
  • Excellent verbal and written communication skills; adept at tailoring messages to diverse audiences
  • Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
  • Collaborative team player with a proactive, self-starter mindset

Preferred Job Requirements:
  • Strategic and Analytical: Connects marketing programs directly to growth outcomes and data insights
  • Innovative and Scalable: Builds repeatable digital frameworks that accelerate demand across key states
  • Collaborative Partner: Works cross-functionally to align marketing, sales, and product strategies
  • Results-Oriented: Focused on measurable impact, optimization, and continuous improvement

To learn more about our organization and the exciting work we do, visit https://www.lexialearning.com/.
Remote First Work Environment
Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which all employees are valued and where success is measured in results. It allows us to work collaboratively, inclusively and for greater positive impact, regardless of our individual locations.
If you will be working remotely, either occasionally or on a permanent basis, you must have a reliable internet connection through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload.
The successful candidate will be expected to actively participate in video-based interviews during the recruiting process and ongoing virtual meetings with their camera on, as part of their role. To maintain confidentiality and ensure a fair evaluation process, the use of note-taking tools, reference materials, or AI-powered tools (including generative AI, language models, or similar technologies) during interviews or other selection activities is prohibited unless prior written approval has been obtained from the People Experience team. If you require an exception for medical, accessibility, or other reasons, please contact your Talent Acquisition team member to discuss accommodations in advance.
As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or remote office.
An Equal Opportunity Employer
We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex (including pregnancy, gender, gender identity/expression, or sexual orientation), national origin, protected veteran status, disability, or genetic information (including family medical history).
We will provide reasonable accommodations for qualified individuals with disabilities. You may request an accommodation during the recruiting process with your Talent Acquisition team member.

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