Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Marketing Director (Remote)
Omaha, NE · Remote
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Marketing Director (Remote)
Omaha, NE · Remote
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Marketing Director (Remote)
Fargo, ND · Remote
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Marketing Director (Remote)
Fargo, ND · Remote
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Demand Gen Manager information
See salary details
$24.5K - $32.8K
9% of jobs
$32.8K - $41.1K
15% of jobs
$41.8K is the 25th percentile. Wages below this are outliers.
$41.1K - $49.5K
17% of jobs
The median wage is $52.3K / yr.
$49.5K - $57.8K
27% of jobs
$62.9K is the 75th percentile. Wages above this are outliers.
$57.8K - $66.1K
12% of jobs
$66.1K - $74.4K
8% of jobs
$74.4K - $82.7K
4% of jobs
$82.7K - $91K
3% of jobs
$91K - $99.4K
2% of jobs
$99.4K - $107.7K
2% of jobs
$107.7K - $116K
1% of jobs
$24.5K
$59.5K
$116K
How much do demand gen manager jobs pay per year?
As of Jun 28, 2026, the average yearly pay for demand gen manager in the United States is $59,525.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $68,500.00 per year, depending on experience, location, and employer.
Which 3 jobs will survive AI?
Demand Generation Managers are likely to continue playing a vital role as AI automates routine marketing tasks but requires strategic oversight, creativity, and data analysis skills. Jobs that involve complex human interaction, strategic decision-making, and emotional intelligence—such as healthcare professionals, educators, and skilled trades—are also expected to persist. These roles rely on uniquely human skills that are difficult for AI to replicate fully.
What does a demand generation manager do?
A demand generation manager develops and executes marketing strategies to generate interest and demand for a company's products or services. They use channels such as content marketing, email campaigns, social media, and paid advertising, often analyzing data with tools like CRM and marketing automation platforms to optimize lead generation and conversion efforts.
What is the difference between Demand Gen Manager vs Content Marketing Manager?
| Aspect | Demand Gen Manager | Content Marketing Manager |
|---|---|---|
| Primary Focus | Driving lead generation and demand through campaigns | Creating and managing content to engage and educate audiences |
| Skills & Certifications | Marketing automation, analytics, campaign management | Content creation, SEO, storytelling, content strategy |
| Work Environment | Marketing teams, campaign platforms, analytics tools | Content teams, editorial calendars, CMS platforms |
| Industry Usage | Common in B2B and B2C marketing for lead generation | Used across industries for brand awareness and engagement |
While both roles are essential in marketing, the Demand Gen Manager focuses on generating leads and demand through targeted campaigns, whereas the Content Marketing Manager emphasizes creating valuable content to attract and retain audiences. Understanding these differences helps organizations align their marketing strategies effectively.
What does a Demand Gen Manager do?
A Demand Gen Manager is responsible for creating and executing marketing strategies that generate interest and demand for a company's products or services. This role involves planning and managing campaigns across various channels, such as email, social media, and events, to attract and nurture leads. Demand Gen Managers often work closely with sales teams to ensure marketing efforts translate into qualified leads and revenue growth. They also analyze campaign performance to optimize tactics and achieve business goals.
What are the key skills and qualifications needed to thrive as a Demand Gen Manager, and why are they important?
To thrive as a Demand Gen Manager, you need expertise in marketing strategy, campaign management, data analysis, and a solid understanding of lead generation best practices—often supported by a marketing or business degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and creative problem-solving skills help distinguish top performers in this role. These competencies are crucial for driving qualified leads, optimizing campaigns, and achieving revenue goals in competitive markets.
How does a Demand Gen Manager typically collaborate with sales and product teams to achieve lead generation goals?
A Demand Gen Manager works closely with sales and product teams by aligning marketing campaigns with sales objectives and product launches. Regular meetings are held to share insights on target audiences, messaging, and campaign performance, ensuring seamless handoff of qualified leads to the sales team. This collaboration helps tailor marketing strategies for different buyer personas and enables quick adjustments based on feedback from sales and product teams. Effective communication and data sharing are key to driving successful lead generation and conversion.
How much does a demand gen manager make?
Demand Generation Managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in marketing automation tools may have higher salaries, often exceeding $150,000. Compensation can also include bonuses and benefits related to performance and company growth.
What job makes $10,000 a month without a degree?
A Demand Generation Manager can potentially earn $10,000 or more per month through skills in marketing, data analysis, and campaign management, often without requiring a formal degree. Success depends on experience, results, and the ability to generate leads and revenue for a company, with many professionals reaching high earnings through performance-based bonuses and commissions.
More about Demand Gen Manager jobs
What cities are hiring for Demand Gen Manager jobs? Cities with the most Demand Gen Manager job openings:
What states have the most Demand Gen Manager jobs? States with the most job openings for Demand Gen Manager jobs include:
What job categories do people searching Demand Gen Manager jobs look for? The top searched job categories for Demand Gen Manager jobs are:
Full-time
Posted 16 days ago
Job description
DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.
We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.
What you'll do
- Own and execute DemandFactor's marketing strategy
- Lead demand-gen, ABM, and digital performance programs
- Build a strong brand and high-impact content engine
- Partner closely with Sales to drive full-funnel results
- Manage marketing KPIs, analytics, attribution, and budget
- Build and grow the marketing team
What we're looking for
- 7–10+ years in B2B marketing (demand gen, performance, growth)
- Proven success in driving measurable pipeline and ROI
- Experience building marketing functions from the ground up
- Strong analytical, strategic, and leadership skills
- Excellent communication and execution abilities
Why DemandFactor
- High-impact leadership role
- Full ownership and autonomy to shape marketing
- Data-driven, innovative environment
- Flexible, remote workplace