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Demand Gen Manager Jobs in Michigan (NOW HIRING)

Demand.com

Marketing Director (Remote)

Detroit, MI · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

Socket.dev

Senior Marketing Program Manager

Dexter, MI · On-site

$120 - $160/hr

Collaborate with content and activation/demand gen to execute holistic marketing plans, and provide feedback to meet or exceed marketing goals and KPIs. * Manage marketing budgets effectively ...

New

THOMSON REUTERS

Senior Product Marketing Manager

Ann Arbor, MI · Hybrid

$118K - $155K/yr

Summary of the Role As a Senior Product Marketing Manager at Thomson Reuters, you will lead the go ... Lead major product launches and cross-portfolio initiatives, aligning Product, Sales, Demand Gen ...

Becton, Dickinson and Company

$104K - $105K/yr

The position owns the decision-making forums, demand-intake discipline, vendor and technology ... Align the portfolio with emerging innovation and next-gen capability, ensuring the ...

Becton, Dickinson and Company

$104K - $105K/yr

The role owns the decision-making forums, demand-intake discipline, vendor and technology ... Align the portfolio with emerging innovation and next-gen capability, ensuring the roadmap ...

SK Battery America

ESS, Sales Manager

Troy, MI · On-site

In response to the increasing domestic demand, SKOn is set to manufacture state-of-the-art 5.3MWh ... and Gen-Tie connections. Strong knowledge in power electronics and EMS, SCADA systems. Also ...

EchoStar

Region Manager

Lansing, MI · On-site

$96K - $137K/yr

Our business reach spans satellite television service, live-streaming and on-demand programming ... Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV. The In-Home ...

EchoStar

Region Manager

Lansing, MI · On-site

$96K - $137K/yr

Our business reach spans satellite television service, live-streaming and on-demand programming ... Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV. The In-Home ...

MyMichigan Health

Pharmacist Intern

Midland, MI · On-site

$14.25 - $17.75/hr

... management, and much more. Internship is a cornerstone of a pharmacists' education because it ... Gen Study Essential: True Other Information EXPERIENCE, TRAINING AND SKILLS: Completion of two (2) ...

SK Battery America

Systems Integration Engineer

Troy, MI · On-site

$158K/yr

In response to the increasing domestic demand, SK On is set to manufacture state-of-the-art 5.3MWh ... BESS), Energy Management Systems (EMS), and Power Conversion Systems (PCS) integration.

Spectrum Health

Ward Secretary

Dearborn, MI · On-site

$18.48 - $21.12/hr

Collaborates with manager to order and maintain appropriate supplies and floor stock ... On-demand pay program powered by Payactiv * Discounts directory with deals on the things that ...

Corewell Health

Ward Secretary

Dearborn, MI · On-site

$16.03/hr

Collaborates with manager to order and maintain appropriate supplies and floor stock ... On-demand pay program powered by Payactiv * Discounts directory with deals on the things that ...

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Showing results 1-20

All JobsDemand Gen JobsDemand Gen Manager JobsDemand Gen Manager Jobs in Michigan

Demand Gen Manager information

See Michigan salary details

$21.4K

$51.9K

$101.1K

How much do demand gen manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for demand gen manager in Michigan is $51,882.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,600.00 and $59,700.00 per year, depending on experience, location, and employer.

What is the difference between Demand Gen Manager vs Content Marketing Manager?

AspectDemand Gen ManagerContent Marketing Manager
Primary FocusDriving lead generation and demand through campaignsCreating and managing content to engage and educate audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, storytelling, content strategy
Work EnvironmentMarketing teams, campaign platforms, analytics toolsContent teams, editorial calendars, CMS platforms
Industry UsageCommon in B2B and B2C marketing for lead generationUsed across industries for brand awareness and engagement

While both roles are essential in marketing, the Demand Gen Manager focuses on generating leads and demand through targeted campaigns, whereas the Content Marketing Manager emphasizes creating valuable content to attract and retain audiences. Understanding these differences helps organizations align their marketing strategies effectively.

Is demand generation a good career?

Demand generation is a valuable career in marketing focused on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers often require skills in data analysis, marketing automation tools, and cross-functional collaboration, making it a dynamic and growing field with opportunities for advancement.

What does a demand gen manager do?

A demand gen manager develops and executes marketing strategies to generate leads and increase demand for a company's products or services. They often use digital marketing channels, analytics tools, and campaign management to target potential customers and support sales growth. Strong skills in marketing automation, data analysis, and content creation are essential for this role.

What are the key skills and qualifications needed to thrive as a demand gen manager?

To thrive as a Demand Gen Manager, you need expertise in marketing strategy, campaign management, data analysis, and a solid understanding of lead generation best practices—often supported by a marketing or business degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and creative problem-solving skills help distinguish top performers in this role. These competencies are crucial for driving qualified leads, optimizing campaigns, and achieving revenue goals in competitive markets.

How does a demand gen manager typically collaborate with sales and product teams to achieve lead generation goals?

A Demand Gen Manager works closely with sales and product teams by aligning marketing campaigns with sales objectives and product launches. Regular meetings are held to share insights on target audiences, messaging, and campaign performance, ensuring seamless handoff of qualified leads to the sales team. This collaboration helps tailor marketing strategies for different buyer personas and enables quick adjustments based on feedback from sales and product teams. Effective communication and data sharing are key to driving successful lead generation and conversion.

How much does a demand generation manager make?

A demand generation manager typically earns between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets can offer higher salaries, often supplemented with bonuses and benefits. Strong skills in marketing automation tools and data analysis can also influence compensation.
What are popular job titles related to Demand Gen Manager jobs in Michigan? For Demand Gen Manager jobs in Michigan, the most frequently searched job titles are:
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Demand Gen Manager jobs near you

Marketing Director (Remote)

Demand.com

Detroit, MI • Remote

Full-time

Re-posted 26 days ago

Job description

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.

We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.

What you'll do

  • Own and execute DemandFactor's marketing strategy
  • Lead demand-gen, ABM, and digital performance programs
  • Build a strong brand and high-impact content engine
  • Partner closely with Sales to drive full-funnel results
  • Manage marketing KPIs, analytics, attribution, and budget
  • Build and grow the marketing team

What we're looking for

  • 7–10+ years in B2B marketing (demand gen, performance, growth)
  • Proven success in driving measurable pipeline and ROI
  • Experience building marketing functions from the ground up
  • Strong analytical, strategic, and leadership skills
  • Excellent communication and execution abilities

Why DemandFactor

  • High-impact leadership role
  • Full ownership and autonomy to shape marketing
  • Data-driven, innovative environment
  • Flexible, remote workplace