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Insurance Marketing Jobs in Michigan (NOW HIRING)

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Join a Growing Financial Services Team Safe Future Financial Group is seeking an experienced Marketing & Recruiting Specialist with a background in life insurance and annuity sales . This is an ...

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Insurance Marketing information

See Michigan salary details

$16.6K

$50.9K

$79.8K

How much do insurance marketing jobs pay per year?

As of Aug 8, 2026, the average yearly pay for insurance marketing in Michigan is $50,929.00, according to ZipRecruiter salary data. Most workers in this role earn between $34,900.00 and $64,100.00 per year, depending on experience, location, and employer.

What do insurance marketing professionals do?

Insurance marketing professionals develop strategies to promote insurance products and services, often working with advertising, digital marketing, and client outreach. They analyze market trends, create campaigns, and collaborate with sales teams to attract and retain customers, typically using tools like CRM software and marketing analytics.

What are the key skills and qualifications needed to thrive in insurance marketing?

To excel in Insurance Marketing, candidates typically need a solid understanding of insurance products, strong sales acumen, and a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and industry certifications (such as those from LOMA or The American College) is highly valued. Excellent interpersonal skills, creativity, and persuasive communication abilities help professionals connect with clients and collaborate within teams. These competencies enable Insurance Marketing specialists to effectively promote products, attract new customers, and drive business growth in a competitive market.

What are some common challenges faced in insurance marketing roles?

Professionals in Insurance Marketing often face the challenge of differentiating their offerings in a highly competitive industry while staying compliant with regulatory guidelines. Keeping up with evolving digital marketing trends and understanding complex insurance products can require ongoing learning and adaptation. Additionally, balancing lead generation efforts with relationship building and client retention is essential for long-term success. However, these challenges also present opportunities to develop valuable skills and make a significant impact on a company’s growth trajectory.

What is insurance marketing?

An Insurance Marketing job involves promoting insurance products and services to potential customers through various channels, such as digital marketing, advertising, networking, and partnerships. Professionals in this role develop marketing strategies, conduct market research, generate leads, and collaborate with sales teams to increase policy sales. They may also work on branding, customer engagement, and communications to enhance a company's visibility and reputation. Strong analytical, communication, and sales skills are essential for success in this field.

What are the most commonly searched types of Insurance Marketing jobs in Michigan? The most popular types of Insurance Marketing jobs in Michigan are:
What are popular job titles related to Insurance Marketing jobs in Michigan? For Insurance Marketing jobs in Michigan, the most frequently searched job titles are:
What cities in Michigan are hiring for Insurance Marketing jobs? Cities in Michigan with the most Insurance Marketing job openings:
Infographic showing various Insurance Marketing job openings in Michigan as of August 2026, with employment types broken down into 84% Full Time, and 16% Part Time. Highlights an 100% In-person job distribution, with an average salary of $50,929 per year, or $24.5 per hour.

Remote Managing Partner - Insurance Growth Leader (West)

Farm Bureau Insurance of Michigan

Grand Rapids, MI • On-site

$90 - $120/hr

Other

Medical, Dental, Vision, Retirement

Posted 3 days ago

New


Job description

Farm Bureau Insurance of Michigan is seeking a Managing Partner for the Western Region, responsible for hiring, training, and managing multiple line insurance agents. This role involves working closely with agents to achieve production growth and ensure successful operations.

The ideal candidate will hold a Bachelor's degree, possess a minimum of five years’ experience in insurance marketing, and have management experience. This is primarily a work from home position covering specified Michigan counties.

Farm Bureau offers a full benefits package including medical, dental, vision, and 401K.

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