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$19K

$58.4K

$91.5K

How much do insurance marketing jobs pay per year?

As of Aug 28, 2026, the average yearly pay for insurance marketing in the United States is $58,432.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $73,500.00 per year, depending on experience, location, and employer.

What is insurance marketing?

An Insurance Marketing job involves promoting insurance products and services to potential customers through various channels, such as digital marketing, advertising, networking, and partnerships. Professionals in this role develop marketing strategies, conduct market research, generate leads, and collaborate with sales teams to increase policy sales. They may also work on branding, customer engagement, and communications to enhance a company's visibility and reputation. Strong analytical, communication, and sales skills are essential for success in this field.

What are the key skills and qualifications needed to thrive in insurance marketing?

To excel in Insurance Marketing, candidates typically need a solid understanding of insurance products, strong sales acumen, and a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and industry certifications (such as those from LOMA or The American College) is highly valued. Excellent interpersonal skills, creativity, and persuasive communication abilities help professionals connect with clients and collaborate within teams. These competencies enable Insurance Marketing specialists to effectively promote products, attract new customers, and drive business growth in a competitive market.

What are some common challenges faced in insurance marketing roles?

Professionals in Insurance Marketing often face the challenge of differentiating their offerings in a highly competitive industry while staying compliant with regulatory guidelines. Keeping up with evolving digital marketing trends and understanding complex insurance products can require ongoing learning and adaptation. Additionally, balancing lead generation efforts with relationship building and client retention is essential for long-term success. However, these challenges also present opportunities to develop valuable skills and make a significant impact on a company’s growth trajectory.

What do insurance marketing professionals do?

Insurance marketing professionals develop strategies to promote insurance products and services, often working with advertising, digital marketing, and client outreach. They analyze market trends, create campaigns, and build relationships with agents and clients to increase sales and brand awareness.
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Cities with the most Insurance Marketing job openings:

What are the most commonly searched types of Insurance Marketing jobs?

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Insurance Marketing jobs near you
Infographic showing various Insurance Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 20% Part Time, and 6% Contract. Highlights an 85% Physical, 1% Hybrid, and 14% Remote job distribution, with an average salary of $58,432 per year, or $28.1 per hour.

Insurance Marketing Manager

Metuchen, NJ • On-site

The Misch Group
See more jobs at The Misch Groupexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 17 days ago

Job description

Description
We are seeking a driven and experienced Marketing Manager to lead quoting and submission processes for new and renewal commercial insurance business. This role requires a blend of industry knowledge, marketing acumen, and carrier portal proficiency to ensure our clients receive timely, competitive insurance solutions. You’ll work closely with producers and account managers to support client needs while deepening carrier relationships.

Key Responsibilities

  • Quote new and renewal business (small, mid-size, and large accounts) using carrier rating portals
  • Submit to standard carriers and wholesalers for difficult-to-place risks
  • Attend monthly carrier meetings and maintain strong relationships
  • Track all submissions and communications with carriers
  • Coordinate with producers/account managers to gather and provide underwriting data
  • Maintain and manage carrier portal logins and system access
  • Monitor carrier appetites and explore new market opportunities as needed

Skills, Knowledge and Expertise
  • 5+ years of experience in a marketing role within the insurance industry
  • Active Property & Casualty Insurance License

  • Strong understanding of insurance carrier portals and quoting systems
  • Tech-savvy with the ability to learn new rating systems
  • Excellent verbal and written communication skills
  • Ability to work both independently and collaboratively
  • Prior experience submitting to wholesalers
  • Familiarity with carrier appetites and coverage comparisons
  • Knowledge of small, mid-size, and large commercial account placements

Benefits
  • 401(k) with employer matching
  • Health, dental, vision, and life insurance
  • Paid time off
  • Opportunities for annual raises and bonuses

You're a proactive and detail-oriented insurance marketing professional who thrives in a collaborative environment. You enjoy working with carrier systems, finding solutions for complex risks, and contributing to a growing agency. Your insurance knowledge is solid, and your communication skills are even stronger.