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Insurance Marketing Jobs in California (NOW HIRING)

Number 1 Insurance Marketing Services

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Sales Representative (experienced required) - Commercial Insurance

Huntington Beach, CA · On-site

$55K - $100K/yr

Job Summary Number 1 Insurance is a rapidly expanding agency with a wide selection of property and casualty products, and we're looking for an experienced and driven Commercial Insurance Sales Agent ...

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Insurance Marketing information

See California salary details

$18.8K

$57.7K

$90.3K

How much do insurance marketing jobs pay per year?

As of Aug 23, 2026, the average yearly pay for insurance marketing in California is $57,667.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,500.00 and $72,500.00 per year, depending on experience, location, and employer.

What is insurance marketing?

An Insurance Marketing job involves promoting insurance products and services to potential customers through various channels, such as digital marketing, advertising, networking, and partnerships. Professionals in this role develop marketing strategies, conduct market research, generate leads, and collaborate with sales teams to increase policy sales. They may also work on branding, customer engagement, and communications to enhance a company's visibility and reputation. Strong analytical, communication, and sales skills are essential for success in this field.

What are the key skills and qualifications needed to thrive in insurance marketing?

To excel in Insurance Marketing, candidates typically need a solid understanding of insurance products, strong sales acumen, and a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and industry certifications (such as those from LOMA or The American College) is highly valued. Excellent interpersonal skills, creativity, and persuasive communication abilities help professionals connect with clients and collaborate within teams. These competencies enable Insurance Marketing specialists to effectively promote products, attract new customers, and drive business growth in a competitive market.

What are some common challenges faced in insurance marketing roles?

Professionals in Insurance Marketing often face the challenge of differentiating their offerings in a highly competitive industry while staying compliant with regulatory guidelines. Keeping up with evolving digital marketing trends and understanding complex insurance products can require ongoing learning and adaptation. Additionally, balancing lead generation efforts with relationship building and client retention is essential for long-term success. However, these challenges also present opportunities to develop valuable skills and make a significant impact on a company’s growth trajectory.

What do insurance marketing professionals do?

Insurance marketing professionals develop strategies to promote insurance products and services, often working with advertising, digital marketing, and client outreach. They analyze market trends, create campaigns, and build relationships with agents and clients to increase sales and brand awareness.

What are the most commonly searched types of Insurance Marketing jobs in California?

The most popular types of Insurance Marketing jobs in California are:

What are popular job titles related to Insurance Marketing jobs in California?

For Insurance Marketing jobs in California, the most frequently searched job titles are:

What job categories do people searching Insurance Marketing jobs in California look for?

The top searched job categories for Insurance Marketing jobs in California are:

What cities in California are hiring for Insurance Marketing jobs?

Cities in California with the most Insurance Marketing job openings:

Insurance Marketing jobs near you
Infographic showing various Insurance Marketing job openings in California as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, and 4% Contract. Highlights an 89% Physical, 1% Hybrid, and 10% Remote job distribution, with an average salary of $57,667 per year, or $27.7 per hour.

Manager, Marketing - P&C Insurance

AAA Northern California, Nevada & Utah

Walnut Creek, CA • On-site

$158K - $198K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 27 days ago

Job description

Why Work For Us?
  • Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
  • 401k Matching - $1 for $1 company match up to 6% of eligible earnings per pay period
  • Benefits - Medical, Dental, Vision, wellness program and more!
  • Paid Holidays
  • Paid Time Off - Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
  • Collaborative Environment - AAA will value your contribution to providing exceptional service to our members
  • Free AAA Classic Membership
  • AAA Product Discounts
  • Tuition Reimbursement Program

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work.
NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.
Reporting to the Director, P&C Insurance Acquisition, the Manager, P&C Insurance Acquisition is responsible for partnering with regional sales leadership to drive strategic product engagement, improve sales conversions, and deepen local market communication. This is accomplished through the execution of localized retail marketing programs across all regions of AAA MWG, with an emphasis outside of CA. Additionally, the role entails developing targeted local media plans, managing agency relationships, providing accurate forecasting to drive spend strategies that improve ROI and reporting performance results to senior leaders.
ESSENTIAL FUNCTIONS
  • Sales Engagement Strategy & Product Leadership
    • Leading sales acquisition and engagement strategy by developing strategic initiatives across all 7 of MWG regions
    • Development and management of localized P&C Insurance marketing and sales programs to drive traffic and increase new transactions across our call center and retail locations.
    • Lead agency management to ensure local campaigns align with the overall product media strategy, efficiencies and drives results to achieve end of year business goals.
  • Sales Channel Optimization & Strategic Partnerships
    • Optimizing content and campaigns for driving more retail engagement and improved new policyholder conversion.
  • Analysis, Reporting & People Leadership
    • Partnering with sales operations, and analytics to report, track and improve MoM performance across non-digital channels.
    • Partner with the Director on the ongoing efforts to maximize output and interpretation of the Media Marketing Mix tool to drive spend strategies and improve ROI across regions and retail/call center channels.
    • Assist the Director in providing key metrics, forecasting accuracy, and building annual/quarterly plans for VP & C-Suite management.
    • Overseeing an Associate Product Marketer that supports non-digital sales channels and initiatives

KNOWLEDGE AND SKILLS
  • Ability to develop detailed product plan by region, and by channel to align local initiatives with broader corporate objectives
  • Exceptional strategic thinking, problem-solving, and decision-making skills, and the ability to balance creativity and pragmatism
  • Proven ability to navigate a high degree of ambiguity and work effectively in a fast-paced and dynamic environment.
  • Excellent communication and presentation skills, with the ability to translate complex data into strategic narratives for various stakeholders.
  • Financial Acumen: Comfortable in budgeting, partnering with key financial stakeholders, analyzing and reporting on a region's overall performance and reporting to Director on an ongoing basis
  • Industry-Specific Knowledge: Understanding of regional market trends, competitor activity, and relevant regulations within the insurance and subscription based industries.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSE
  • Minimum Qualifications
    • Bachelor's degree
    • 5+ experience in various forms of marketing disciplines and retail management, media mix optimization; agency management preferably with a background in membership, loyalty or insurance.

#LI-OH1
We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $158,958.00 - Mid: $198,697.00
AAA Northern California, Nevada & Utah logo

About AAA Northern California, Nevada & Utah

Sourced by ZipRecruiter

AAA (the American Automobile Association, Inc.) is a federation of affiliated automobile clubs. Each AAA club is an independent, not-for-profit organization, chartered and incorporated in its own state and controlled by its own Board of Directors. In order to be affiliated with AAA, each club agrees to provide certain standard services to its own members, as well as members of other AAA clubs. The individual club owns the territory in which it resides, and membership is based on residence. Exact dues and services will vary slightly between clubs.

Industry

Insurance carriers

Company size

1,001 - 5,000 Employees

Headquarters location

Walnut Creek, CA, US

Year founded

1900

Social media

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