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Insurance Marketing information

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$14.2K

$43.7K

$68.4K

How much do insurance marketing jobs pay per year?

As of Aug 11, 2026, the average yearly pay for insurance marketing in Florida is $43,666.00, according to ZipRecruiter salary data. Most workers in this role earn between $29,900.00 and $54,900.00 per year, depending on experience, location, and employer.

What do insurance marketing professionals do?

Insurance marketing professionals develop strategies to promote insurance products and services, often working with advertising, digital marketing, and client outreach. They analyze market trends, create campaigns, and collaborate with sales teams to attract and retain customers, typically using tools like CRM software and marketing analytics.

What are the key skills and qualifications needed to thrive in insurance marketing?

To excel in Insurance Marketing, candidates typically need a solid understanding of insurance products, strong sales acumen, and a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and industry certifications (such as those from LOMA or The American College) is highly valued. Excellent interpersonal skills, creativity, and persuasive communication abilities help professionals connect with clients and collaborate within teams. These competencies enable Insurance Marketing specialists to effectively promote products, attract new customers, and drive business growth in a competitive market.

What are some common challenges faced in insurance marketing roles?

Professionals in Insurance Marketing often face the challenge of differentiating their offerings in a highly competitive industry while staying compliant with regulatory guidelines. Keeping up with evolving digital marketing trends and understanding complex insurance products can require ongoing learning and adaptation. Additionally, balancing lead generation efforts with relationship building and client retention is essential for long-term success. However, these challenges also present opportunities to develop valuable skills and make a significant impact on a company’s growth trajectory.

What is insurance marketing?

An Insurance Marketing job involves promoting insurance products and services to potential customers through various channels, such as digital marketing, advertising, networking, and partnerships. Professionals in this role develop marketing strategies, conduct market research, generate leads, and collaborate with sales teams to increase policy sales. They may also work on branding, customer engagement, and communications to enhance a company's visibility and reputation. Strong analytical, communication, and sales skills are essential for success in this field.

What are the most commonly searched types of Insurance Marketing jobs in Florida? The most popular types of Insurance Marketing jobs in Florida are:
What are popular job titles related to Insurance Marketing jobs in Florida? For Insurance Marketing jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Insurance Marketing jobs in Florida look for? The top searched job categories for Insurance Marketing jobs in Florida are:
What cities in Florida are hiring for Insurance Marketing jobs? Cities in Florida with the most Insurance Marketing job openings:
Insurance Marketing jobs near you
Infographic showing various Insurance Marketing job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 20% Part Time, and 5% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $43,666 per year, or $21 per hour.

Insurance Marketing Analyst

Foundation Risk Partners

Sarasota, FL

Full-time

Posted 7 days ago

Foundation Risk Partners rating

8.5

Company rating: 8.5 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

104th of 304 rated insurance

Job description

Foundation Risk Partners, one of the fastest growing insurance brokerage and consulting firms in the US, is adding a Marketing Analyst to their Acentria team.

Job Summary:

The Marketing Analyst provides administrative and marketing support to the Commercial Lines team by assisting with the preparation, submission, and tracking of new and renewal business opportunities. This position works closely with Producers, Marketing Representatives, Account Managers, and carrier partners to help ensure submissions are complete, organized, and processed efficiently. The Marketing Analyst plays a critical role in maintaining agency workflows, supporting carrier relationships, and helping deliver exceptional service to clients and teammates.

Essential Functions:

  • Marketing Support

    • Assist with gathering underwriting information and preparing new and renewal submissions.
    • Review submission documentation for completeness and accuracy.
    • Submit applications and supporting documentation to insurance carriers and wholesalers.
    • Track marketing efforts and carrier responses within agency management systems.
    • Update agency management system throughout the marketing process including binding.
    • Create Invoices and Premium Finance Contracts
    • Request quotes, indications, and underwriting requirements from carrier partners.
    • Follow up with carriers regarding outstanding quotes, underwriting requests, and submission status.
    • Assist in comparing carrier proposals and organizing quote presentations.

    Administrative Support

    • Maintain accurate client and prospect data within the agency management system.
    • Update activities, attachments, and documentation in accordance with agency workflows.
    • Prepare and distribute marketing correspondence, applications, and supplemental forms.
    • Assist in scheduling meetings and coordinating marketing discussions.
    • Monitor shared mailboxes and route requests appropriately.

    Carrier & Team Coordination

    • Develop and maintain positive working relationships with carrier representatives.
    • Coordinate with Producers and Account Managers regarding submission requirements and market feedback.
    • Support marketing personnel in obtaining competitive terms and coverage options.
    • Assist with carrier appointment documentation and market research projects.

    Renewal & New Business Support

    • Prepare pre-renewal information and renewal marketing packages.
    • Assist with loss runs, exposure data collection, and underwriting updates.
    • Track renewal timelines and help ensure marketing deadlines are met.
    • Support new business acquisition efforts through data gathering and proposal preparation.

    Quality & Compliance

    • Adhere to agency procedures, workflows, and documentation standards.
    • Ensure client information is handled confidentially and in compliance with agency requirements.
    • Maintain organized electronic files and documentation.
    • Participate in training and professional development opportunities.

Competencies & Qualifications: 

  • Strong organizational and time-management skills.
  • Ability to manage multiple priorities and deadlines.
  • Excellent written and verbal communication skills.
  • High attention to detail and accuracy.
  • Proficient in Microsoft Office Suite, including Outlook, Excel, Word, and Teams.
  • Ability to learn agency management systems and carrier platforms.
  • Strong problem-solving and customer service skills.
  • Ability to work effectively in a team environment.

Education & Experience:

  • Florida 2-20 License or willingness to obtain.
  • Experience with Applied Epic or similar agency management systems.
  • Familiarity with commercial insurance terminology and underwriting processes.

What Foundation Risk Partners employees say

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