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How much do insurance marketing jobs pay per year?

As of Jun 8, 2026, the average yearly pay for insurance marketing in the United States is $58,432.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $73,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Insurance Marketing position, and why are they important?

To excel in Insurance Marketing, candidates typically need a solid understanding of insurance products, strong sales acumen, and a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and industry certifications (such as those from LOMA or The American College) is highly valued. Excellent interpersonal skills, creativity, and persuasive communication abilities help professionals connect with clients and collaborate within teams. These competencies enable Insurance Marketing specialists to effectively promote products, attract new customers, and drive business growth in a competitive market.

What is the highest paying job in the insurance industry?

In the insurance industry, executive roles such as Chief Executive Officer (CEO) or Chief Underwriting Officer tend to be the highest paying, often earning six-figure salaries plus bonuses. Senior-level positions requiring extensive experience, leadership skills, and industry knowledge typically offer the highest compensation packages.

What are some common challenges faced in Insurance Marketing roles?

Professionals in Insurance Marketing often face the challenge of differentiating their offerings in a highly competitive industry while staying compliant with regulatory guidelines. Keeping up with evolving digital marketing trends and understanding complex insurance products can require ongoing learning and adaptation. Additionally, balancing lead generation efforts with relationship building and client retention is essential for long-term success. However, these challenges also present opportunities to develop valuable skills and make a significant impact on a company’s growth trajectory.

What does an Insurance Marketing job entail?

An Insurance Marketing job involves promoting insurance products and services to potential customers through various channels, such as digital marketing, advertising, networking, and partnerships. Professionals in this role develop marketing strategies, conduct market research, generate leads, and collaborate with sales teams to increase policy sales. They may also work on branding, customer engagement, and communications to enhance a company's visibility and reputation. Strong analytical, communication, and sales skills are essential for success in this field.

More about Insurance Marketing jobs
What cities are hiring for Insurance Marketing jobs? Cities with the most Insurance Marketing job openings:
What are the most commonly searched types of Insurance Marketing jobs? The most popular types of Insurance Marketing jobs are:
What states have the most Insurance Marketing jobs? States with the most job openings for Insurance Marketing jobs include:
What job categories do people searching Insurance Marketing jobs look for? The top searched job categories for Insurance Marketing jobs are:
Insurance Marketing jobs near you
Infographic showing various Insurance Marketing job openings in the United States as of May 2026, with employment types broken down into 2% Locum Tenens, 88% Full Time, 9% Part Time, and 1% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $58,432 per year, or $28.1 per hour.
Insurance Marketing Specialist - Commercial Lines

Insurance Marketing Specialist - Commercial Lines

HUB International Limited

Hartford, CT • On-site

$76K - $90K/yr

Full-time

Dental, Vision, Life, Retirement, PTO

Posted 24 days ago

HUB International rating

8.7

Company rating: 8.7 out of 10

Based on 52 frontline employees who took The Breakroom Quiz

62nd of 260 rated insurance

Job description

Discover a Career That Empowers You - Join HUB International!
At HUB International, we're more than just an insurance brokerage firm - we're a thriving community of entrepreneurs driven by purpose and passion. Every day, we help individuals, families, and businesses protect what matters most by providing a broad array of insurance, retirement, and wealth management products and services. But we don't stop there - we also invest deeply in our people.
Here, your career is in your hands. You'll be empowered to learn, grow, and truly make an impact. Whether you're supporting a local business or helping a national client navigate complex risk, you'll be backed by the strength of a global firm and the heart of a regional team.
As one of the world's largest insurance brokers - and a proud Stevie Award-winning workplace - HUB offers a unique blend of big-company resources and entrepreneurial spirit. With over 20,000 professionals across 570+ offices in North America, we bring together industry-leading technology, a strong culture of collaboration, and centers of excellence that fuel innovation.
Explore your future with HUB International. Let's grow together. If you're ready to be part of a company where your voice matters, your work has purpose, and your potential has no limits - HUB is the place for you.
We currently have an opportunity for a Marketing Specialist to join our Commercial Lines team
Overview:
Under the direction of a Marketing Manager or Vertical Leader, is responsible for the effective marketing of insurance risks to companies. Works at a strategic level to develop and retain consultative relationships with customers, prospects, producers, service team members and insurance company underwriters, all in support of HUB New England's retention and growth initiatives. Exhibits product knowledge and industry expertise within a product or vertical becoming a resource for all HUB team members both in New England and across all HUB regions.
Responsibilities:
  • Markets all lines of commercial insurance with direct impact on revenue goals through the acquisition of new business and the retention of renewals.
  • Negotiate coverage terms, structure, and pricing with underwriters through direct carrier relationships whenever possible and access preferred wholesale when necessary.
  • Demonstrates thought leadership and industry expertise within a specific product segment or industry vertical.
  • Acts as a strategic partner to the producer assisting with pre-underwriting information gathering, coverage review/analysis and proposal preparation and presentations if needed.
  • Executes a quality control process for policies and quotations delivered assuring coverage, condition, rating, and pricing accuracy.
  • Effectively builds relationships with insurance company underwriters through a pattern of professional risk submissions, company visitations and firm, but fair, negotiations.
  • Maintains state of the art knowledge of market underwriting appetite, line of business trends, insurance company changes, rating technique and coverage development.
  • Demonstrates an understanding of our company utilization strategies by appropriate risk submissions.
  • Attends and participates in new business and renewal presentations to prospects and clients in support of Producers and service team colleagues.
  • Supports the maintenance of new business and renewal control logs, which assist the department head in identifying trends.
  • Provide training and support to HUB team members within a specific product segment or industry vertical.
  • Ensures that HUB Marketing Workflows are captured through utilization of agency management system in accordance with HUB policies and procedures.
  • Other responsibilities as assigned by Manager.

Qualifications:
  • 5 years plus experience (within a specific product segment or industry vertical) in marketing or underwriting.
  • Demonstrated ability to property and casualty accounts (within a specific product segment or industry vertical); effectively market to carriers and customers; develop and maintain strong working relationships with customers and prospects.
  • Knowledge of all forms of property and casualty coverage rating.
  • Thorough knowledge of commercial lines coverages and markets.
  • Experience with Microsoft Office products.
  • Excellent negotiation, organizational, interpersonal, communication skills, both written and oral, and ability to work in a team environment.
  • Licensed Property & Casualty Insurance Broker

The expected salary range for this position is $76,190 - $90,000 and will be impacted by factors such as the successful candidate's skills, experience and working location, as well as the specific position's business line, scope and level. HUB International is proud to offer comprehensive benefit and total compensation packages: health/dental/vision/life/disability insurance, FSA, HSA and 401(k) accounts, paid-time-off benefits such as vacation, sick, and personal days, and eligible bonuses, equity and commissions for some positions.
Department Account Management & Service
Required Experience: 5-7 years of relevant experience
Required Travel: Negligible
Required Education: High school or equivalent
HUB International Limited is an equal opportunity employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations.
E-Verify Program
We endeavor to make this website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the recruiting team HUBRecruiting@hubinternational.com. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

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