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$19K

$58.4K

$91.5K

How much do insurance marketing jobs pay per year?

As of Jul 20, 2026, the average yearly pay for insurance marketing in the United States is $58,432.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $73,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Insurance Marketing position, and why are they important?

To excel in Insurance Marketing, candidates typically need a solid understanding of insurance products, strong sales acumen, and a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and industry certifications (such as those from LOMA or The American College) is highly valued. Excellent interpersonal skills, creativity, and persuasive communication abilities help professionals connect with clients and collaborate within teams. These competencies enable Insurance Marketing specialists to effectively promote products, attract new customers, and drive business growth in a competitive market.

What are some common challenges faced in Insurance Marketing roles?

Professionals in Insurance Marketing often face the challenge of differentiating their offerings in a highly competitive industry while staying compliant with regulatory guidelines. Keeping up with evolving digital marketing trends and understanding complex insurance products can require ongoing learning and adaptation. Additionally, balancing lead generation efforts with relationship building and client retention is essential for long-term success. However, these challenges also present opportunities to develop valuable skills and make a significant impact on a company’s growth trajectory.

What does an Insurance Marketing job entail?

An Insurance Marketing job involves promoting insurance products and services to potential customers through various channels, such as digital marketing, advertising, networking, and partnerships. Professionals in this role develop marketing strategies, conduct market research, generate leads, and collaborate with sales teams to increase policy sales. They may also work on branding, customer engagement, and communications to enhance a company's visibility and reputation. Strong analytical, communication, and sales skills are essential for success in this field.

What is the role of marketing in the insurance industry?

In insurance marketing, professionals develop strategies to promote insurance products, attract new clients, and retain existing policyholders. They use market research, advertising, digital channels, and customer engagement techniques to increase brand awareness and sales. Strong communication skills and knowledge of industry regulations are essential for success in this role.

What is the highest paid position in insurance?

In insurance marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid positions, often earning six-figure salaries or more. These roles require strategic leadership, extensive industry experience, and strong skills in branding, digital marketing, and data analysis.

Can I work in insurance with a marketing degree?

Yes, a marketing degree can qualify you for insurance marketing roles, which involve promoting insurance products and building client relationships. Success in this field often requires strong communication skills, knowledge of insurance products, and familiarity with marketing tools and strategies.

What do insurance marketers do?

Insurance marketers develop strategies to promote insurance products and attract clients. They analyze market trends, create advertising campaigns, and work with sales teams to increase policy sales, often using tools like digital marketing and customer data analysis.
More about Insurance Marketing jobs
What cities are hiring for Insurance Marketing jobs? Cities with the most Insurance Marketing job openings:
What are the most commonly searched types of Insurance Marketing jobs? The most popular types of Insurance Marketing jobs are:
What states have the most Insurance Marketing jobs? States with the most job openings for Insurance Marketing jobs include:
What job categories do people searching Insurance Marketing jobs look for? The top searched job categories for Insurance Marketing jobs are:
Insurance Marketing jobs near you

Commercial Insurance Marketing Coordinator

Bing Recruitment

Burlington, NJ

$35K - $45K/yr

Full-time

Re-posted 28 days ago

Job description

Job Title:

Commercial Lines Rater / Marketing Assistant


Top 3 Selling Points

  • Entry into independent commercial insurance
  • Clear pathway into licensing and growth
  • Hands-on training with experienced professionals


About the Company

An established independent insurance agency providing both personal and commercial insurance solutions to individuals and businesses across a broad regional market. The organization is known for its client-focused service, collaborative team culture, and long-standing industry presence.


The Role

Commercial Lines Rater / Marketing Assistant will manage quoting and rating support for commercial insurance business. The role will build accuracy in submission preparation and data entry while supporting licensed staff members and producers. The position offers long-term development within commercial insurance operations.


Duties/Responsibilities

  • Manage commercial quoting data entry tasks
  • Build accurate carrier portal submissions
  • Support producers with rating activities
  • Operate within established workflows
  • Maintain accurate client documentation
  • Assist with carrier selection as skills grow


Skills/Experience

  • Strong attention to detail and accuracy
  • Effective written and verbal communication
  • Comfortable learning new systems quickly
  • Prior insurance exposure is beneficial
  • Administrative or data entry experience preferred
  • Commitment to obtaining insurance licensing


Culture

  • Supportive and collaborative team environment
  • Ongoing training and development opportunities
  • Clear pathway for long-term career growth
  • Stable and well-established organization
  • Professional environment with hands-on learning


Benefits

  • Training and career development support
  • Insurance licensing support and guidance
  • Full-time stable employment opportunity
  • Exposure to commercial insurance markets
  • Supportive leadership and mentoring


How to Apply?

Click apply, or call for a confidential discussion.