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Insurance Marketing information

See Wisconsin salary details

$19.2K

$59K

$92.4K

How much do insurance marketing jobs pay per year?

As of Aug 8, 2026, the average yearly pay for insurance marketing in Wisconsin is $58,979.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,400.00 and $74,200.00 per year, depending on experience, location, and employer.

What do insurance marketing professionals do?

Insurance marketing professionals develop strategies to promote insurance products and services, often working with advertising, digital marketing, and client outreach. They analyze market trends, create campaigns, and collaborate with sales teams to attract and retain customers, typically using tools like CRM software and marketing analytics.

What are the key skills and qualifications needed to thrive in insurance marketing?

To excel in Insurance Marketing, candidates typically need a solid understanding of insurance products, strong sales acumen, and a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and industry certifications (such as those from LOMA or The American College) is highly valued. Excellent interpersonal skills, creativity, and persuasive communication abilities help professionals connect with clients and collaborate within teams. These competencies enable Insurance Marketing specialists to effectively promote products, attract new customers, and drive business growth in a competitive market.

What are some common challenges faced in insurance marketing roles?

Professionals in Insurance Marketing often face the challenge of differentiating their offerings in a highly competitive industry while staying compliant with regulatory guidelines. Keeping up with evolving digital marketing trends and understanding complex insurance products can require ongoing learning and adaptation. Additionally, balancing lead generation efforts with relationship building and client retention is essential for long-term success. However, these challenges also present opportunities to develop valuable skills and make a significant impact on a company’s growth trajectory.

What is insurance marketing?

An Insurance Marketing job involves promoting insurance products and services to potential customers through various channels, such as digital marketing, advertising, networking, and partnerships. Professionals in this role develop marketing strategies, conduct market research, generate leads, and collaborate with sales teams to increase policy sales. They may also work on branding, customer engagement, and communications to enhance a company's visibility and reputation. Strong analytical, communication, and sales skills are essential for success in this field.

What are the most commonly searched types of Insurance Marketing jobs in Wisconsin? The most popular types of Insurance Marketing jobs in Wisconsin are:
What are popular job titles related to Insurance Marketing jobs in Wisconsin? For Insurance Marketing jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Insurance Marketing jobs in Wisconsin look for? The top searched job categories for Insurance Marketing jobs in Wisconsin are:
What cities in Wisconsin are hiring for Insurance Marketing jobs? Cities in Wisconsin with the most Insurance Marketing job openings:
Insurance Marketing jobs near you
Infographic showing various Insurance Marketing job openings in Wisconsin as of August 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 94% In-person, and 6% Hybrid job distribution, with an average salary of $58,979 per year, or $28.4 per hour.

Insurance Marketing Specialist

Brown & Brown Insurance

Milwaukee, WI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 24 days ago

Job description

Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.

Brown & Brownisseekingan Insurance Marketing Specialist to join our growing team inMilwaukee, WI.

In this role, you will support the design, marketing, and placement of commercial insurance programs by partnering with internal teams and insurance carriers. You will play a key role in developing competitive program strategies, negotiating with underwriters, and delivering optimal coverage solutions that align with client needs.

How You Will Contribute:

  • Develop a strong understanding of client businesses, industries, and risk profiles to support insurance placement strategies
  • Prepare and manage marketing submissions, including specifications, timelines, and carrier selection
  • Market accounts to insurance carriers and negotiate pricing, terms, and coverage options
  • Analyze and compare insurance program structures to support proposal development
  • Collaborate closely with account teams and producers to align marketing strategies with client goals
  • Monitor the placement process, ensuring timely binders, accurate policies, and proper documentation
  • Support renewal marketing efforts and remarket accounts as needed
  • Build and maintain strong relationships with underwriters and carrier partners
  • Stay informed on market trends, carrier appetite, and emerging coverage solutions
  • Respond promptly to internal and external inquiries regarding coverage, pricing, and market conditions
  • Identify opportunities to enhance program structure or improve coverage based on market insights

Licenses & Certifications:

  • 3-5+ years of experience in commercial insurance, marketing, or underwriting
  • Active Property & Casualty license (or ability to obtain)
  • Industry Designations (e.g., CIC, CPCU, ARM) are a plus

Skills & Experience to be Successful:

  • Strong knowledge of insurance products, coverages, and carrier markets
  • Proven ability to market and position accounts with underwriters
  • Excellent negotiation, communication, and relationship-building skills
  • Strong attention to detail and organizational skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Team-oriented mindset with a proactive approach to problem-solving
  • Proficiency in Microsoft Office and insurance platforms

#LI-JM1

Teammate Benefits & Total Well-Being

We go beyond standard benefits, focusing on the total well-being of our teammates, including:

  • Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
  • Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
  • Mental Health & Wellness: Free Mental Health &Enhanced Advocacy Services
  • Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.

Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.


Recruiting Vendor Disclosure Statement

Brown & Brown does not accept unsolicited resumes from external recruiters, recruitment vendors or employment agencies ("Recruiting Vendors"). Recruiting Vendors must have a valid written agreement and received prior written authorization from an authorized Brown & Brown representative before submitting candidates for any publicly posted role. Any unsolicited resumes submitted to Brown & Brown or its employees become the property of Brown & Brown, and no fees will be paid for such submissions. Additional information regarding this policy can be found on our careers page.

The Power To Be Yourself

As an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, "The Power to Be Yourself".

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