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Commercial Insurance Agent Jobs in Wisconsin (NOW HIRING)

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Commercial Insurance Agent information

See Wisconsin salary details

$31.3K

$58.7K

$87.3K

How much do commercial insurance agent jobs pay per year?

As of Sep 2, 2026, the average yearly pay for commercial insurance agent in Wisconsin is $58,742.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,400.00 and $67,100.00 per year, depending on experience, location, and employer.

What is a commercial insurance agent?

Commercial insurance agents are professionals who help businesses find and purchase insurance policies that protect against various risks, such as property damage, liability, and employee-related issues. They assess a company's unique needs, recommend appropriate coverage options, and act as intermediaries between the business and insurance providers. These agents also assist with policy renewals, claims, and provide ongoing risk management advice to ensure that the business remains adequately protected as it grows.

What are the key skills and qualifications needed to thrive as a commercial insurance agent?

To thrive as a Commercial Insurance Agent, you need a strong understanding of insurance products, risk assessment, and sales techniques, typically supported by a state insurance license. Familiarity with client management software (CRM), quoting platforms, and industry regulations is essential. Excellent interpersonal skills, negotiation abilities, and attention to detail help agents build trust and close deals with clients. These competencies are crucial for effectively meeting client needs, ensuring regulatory compliance, and achieving business growth in a competitive industry.

What are some common challenges commercial insurance agents face when building and maintaining a client portfolio?

Commercial Insurance Agents often encounter challenges such as intense competition from other agencies, keeping up with evolving insurance products, and understanding the unique risks of each client's business. Building trust with new clients requires active listening and tailored policy recommendations. Additionally, maintaining long-term relationships involves consistent communication, proactive policy reviews, and staying informed about industry changes that could impact clients' coverage needs.

What is the difference between Commercial Insurance Agent vs Personal Insurance Agent?

AspectCommercial Insurance AgentPersonal Insurance Agent
CredentialsLicenses vary by state, often similar to personal agentsSame licensing requirements as commercial agents
Work EnvironmentBusiness offices, insurance agencies, client meetings with companiesRetail locations, insurance agencies, client homes or offices
Employer & IndustryInsurance companies, brokers serving businessesInsurance companies, brokers serving individuals
Search & Comparison IntentClients seeking coverage for businesses, commercial policiesClients seeking personal coverage like auto, home, life

Commercial Insurance Agents focus on providing coverage for businesses, including property, liability, and workers' compensation. Personal Insurance Agents primarily serve individual clients with policies for auto, home, and personal life. While both roles require similar licenses and work in insurance agencies, their target clients and policy types differ significantly.

Do commercial insurance agents make good money?

Commercial insurance agents typically earn a combination of base salary and commissions, with total income varying based on experience, sales performance, and the size of the client portfolio. According to industry data, the median annual income ranges from $50,000 to $100,000, with top performers earning significantly more. Success in this role often depends on strong sales skills, industry knowledge, and certifications such as the Certified Insurance Counselor (CIC).

What are popular job titles related to Commercial Insurance Agent jobs in Wisconsin?

For Commercial Insurance Agent jobs in Wisconsin, the most frequently searched job titles are:

Infographic showing various Commercial Insurance Agent job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 19% Part Time, and 4% Contract. Highlights an 89% Physical, 1% Hybrid, and 10% Remote job distribution, with an average salary of $58,742 per year, or $28.2 per hour.

Commercial Insurance Specialist

Zachary Perez Farmers Insurance

Hartland, WI โ€ข On-site

$65K - $85K/yr

Full-time

Dental, Vision, Life, PTO

Posted 22 days ago


Job description

Build Your Career in Commercial Insurance with Farmers Insurance


Commercial Insurance Specialist | Base Salary + Commission + Growth Potential


The Zach Perez Agency is looking for a driven, relationship-focused Commercial Insurance Specialist to help grow and manage our commercial insurance business.


In this role, you'll work directly with local business owners to understand their operations, identify potential risks, and provide insurance solutions designed around their unique needs. You'll have the opportunity to build lasting relationships within the business community while developing a strong book of commercial clients.


You'll receive hands-on training, support from an experienced agency team, and access to Farmers Insurance products and resources. Whether you already have commercial insurance experience or are an experienced sales professional ready to specialize, we're looking for someone who is motivated to grow, build relationships, and produce results.


If you enjoy connecting with business owners, developing new opportunities, and helping clients protect what they've built, we'd love to hear from you.

Responsibilities
  • Develop New Commercial Business by identifying and prospecting local businesses through outbound calls, networking, referrals, community involvement, and other lead-generation activities.
  • Conduct Business Insurance Consultations to understand each client's operations, exposures, current coverage, and overall insurance needs.
  • Recommend Customized Coverage Solutions using Farmers Insurance and available commercial products based on each business's individual needs.
  • Build a Commercial Sales Pipeline by consistently developing new prospects, following up on opportunities, and maintaining an organized sales process.
  • Build Strong Relationships with Business Owners by becoming a trusted insurance resource and providing responsive, professional service.
  • Generate Referrals and Cross-Selling Opportunities by developing relationships with existing clients, referral partners, and members of the local business community.
  • Manage and Grow Commercial Accounts by maintaining client relationships and identifying opportunities for additional coverage as businesses evolve.
  • Participate in Ongoing Training Development to strengthen commercial insurance knowledge, sales skills, and overall performance.
Requirements
  • Commercially Minded: You're interested in learning how businesses operate and helping owners identify and manage their insurance risks.
  • Sales-Driven Mentality: You're motivated by goals, comfortable prospecting, and excited by the opportunity to build your own commercial pipeline.
  • Relationship Builder: You can confidently connect with business owners, decision-makers, and referral partners while developing long-term professional relationships.
  • Strong Communication Skills: You're able to explain insurance options clearly and make complex coverage needs easier for clients to understand.
  • Self-Motivated Proactive: You're organized, take initiative, and are comfortable managing multiple opportunities throughout the sales process.
  • Experience Preferred: Previous commercial insurance, insurance sales, B2B sales, business development, or account management experience is preferred but not required for the right candidate.
  • Licensing Required: Must hold or be willing to obtain a Wisconsin Property Casualty insurance license.
Benefits
Flexible Schedule###Life Insurance###Hands on Training###Tuition Reimbursement###Career Growth Opportunities###Disability Insurance###Paid Time Off (PTO)###Dental Insurance###Vision Insurance###Mon-Fri Schedule###Leads Provided###Weekly Team Meetings###Training Software###Paid Holidays###Home and Work Life Balance###Business casual Attire###Mentorship with Established Agent###Collaborative Work Environment###Licensing Assistance Available###Bonus Opportunities###