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Insurance Sales Agent Jobs in Wisconsin (NOW HIRING)

Insurance Sales Agent

La Crosse, WI · On-site

$75K - $85K/yr

The Opportunity As a Financed Agent with Rural Mutual Insurance, you will build and grow a book of business across Wisconsin. This is not a traditional sales job with a quota and a manager looking ...

Insurance Sales Agent

Milwaukee, WI · On-site

$24 - $26/hr

The Individual Sales Agent is responsible for generating business through education, advisement ... Product Knowledge - Strong working knowledge of insurance products like Medicare Supplement ...

Becoming an independent insurance agent with HealthMarkets is an opportunity unlike any other. HealthMarkets offers agents the resources and support they need to grow their businesses and succeed in ...

Becoming an independent insurance agent with HealthMarkets is an opportunity unlike any other. HealthMarkets offers agents the resources and support they need to grow their businesses and succeed in ...

Insurance Sales Agent

Milwaukee, WI · On-site

$24 - $26/hr

The Individual Sales Agent is responsible for generating business through education, advisement ... Product Knowledge - Strong working knowledge of insurance products like Medicare Supplement ...

The Individual Sales Agent is responsible for generating business through education, advisement ... Product Knowledge - Strong working knowledge of insurance products like Medicare Supplement ...

... Insurance Sales Agent's manager Conduct insurance review for clients to identify a range of suitable products Use provided tools and applicable underwriting guidelines to assess risk, recommend ...

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Showing results 1-20

Insurance Sales Agent information

See Wisconsin salary details

$27.8K

$73.1K

$140.8K

How much do insurance sales agent jobs pay per year?

As of Jul 27, 2026, the average yearly pay for insurance sales agent in Wisconsin is $73,136.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,900.00 and $90,300.00 per year, depending on experience, location, and employer.

Is being an insurance sales agent worth it?

Insurance sales agents earn commissions based on policies sold, with income potential varying by experience, location, and sales skills. The job often requires strong interpersonal skills, product knowledge, and the ability to build client relationships, with some roles offering flexible schedules. Overall, it can be a rewarding career for those who are motivated and skilled in sales, but income stability depends on individual performance and market conditions.

How much do insurance agents make per sale?

Insurance sales agents typically earn commissions that range from 10% to 20% of the policy premium for each sale. The exact amount depends on the insurer, the type of insurance, and the agent's experience and sales volume. Some agents also receive bonuses or residual income based on ongoing policy renewals.

What are the key skills and qualifications needed to thrive as an Insurance Sales Agent, and why are they important?

To thrive as an Insurance Sales Agent, you need strong sales acumen, product knowledge, and typically a state-issued insurance license. Familiarity with customer relationship management (CRM) software and quoting systems is often required. Excellent interpersonal skills, active listening, and resilience help agents build trust and maintain client relationships. These skills are crucial for meeting sales targets, ensuring client satisfaction, and sustaining long-term business growth.

Is it hard to make money as an insurance agent?

Making money as an insurance sales agent depends on factors such as sales skills, client base, and commission structure. Success often requires building relationships, obtaining relevant licenses, and consistent effort, especially in the early stages of the career.

What does an Insurance Sales Agent do?

An Insurance Sales Agent helps clients choose insurance policies that fit their needs, such as life, health, auto, or home insurance. They explain different types of policies, answer questions about coverage, and assist clients with the application process. Agents also follow up with customers to update or renew policies and may handle claims or refer clients to specialists. Their primary goal is to match customers with the right insurance products and provide ongoing support.

What Do Insurance Sales Agents Do?

As an insurance sales agent, you sell life, health, disability, and other insurance policies. You approach potential clients by phone, email, or in person to determine their specific needs and by researching current coverage and available options. You also answer questions related to coverage and annual charges and, once a policy is selected, you obtain underwriting approval by completing the application for coverage. You must have excellent sales skills in this career, and you should always be looking out for the best interest of your client.

What is the difference between Insurance Sales Agent vs Insurance Broker?

AspectInsurance Sales AgentInsurance Broker
CredentialsLicensing required, varies by stateLicensing required, often more comprehensive
Work EnvironmentWorks for an insurance company or agencyWorks independently or for multiple insurers
Employer & Industry UsageEmployed by insurance companies or agenciesActs as an independent intermediary
Comparison Search IntentUnderstanding sales roles and licensingLooking for independent insurance options

Insurance Sales Agents typically work for a specific insurance company, selling their products and requiring licensing. Insurance Brokers operate independently, representing clients and comparing policies across multiple insurers. Both roles require licensing, but brokers often have broader access to various insurance options, making them suitable for clients seeking personalized coverage.

What type of insurance agents get paid the most?

In the insurance sales industry, specialized agents such as those selling high-net-worth individual policies, commercial insurance, or working in niche markets tend to earn higher commissions and salaries. Experienced agents with strong sales skills, industry certifications, and a robust client base generally earn more than entry-level agents. Compensation often depends on sales performance, product complexity, and the agency or company they work for.

What does a typical day look like for an Insurance Sales Agent, and how much of the job involves client interaction versus administrative tasks?

A typical day for an Insurance Sales Agent involves a mix of client interactions, prospecting for new business, and administrative duties. Agents spend a significant portion of their time meeting with clients—either in person, virtually, or over the phone—to understand their insurance needs, explain policy options, and assist with applications. The rest of the day may involve following up with leads, preparing quotes, processing paperwork, and maintaining client records. Strong communication skills and the ability to juggle multiple tasks are essential, as agents frequently collaborate with underwriters and other team members to ensure clients receive suitable coverage.
What are the most commonly searched types of Insurance Sales Agent jobs in Wisconsin? The most popular types of Insurance Sales Agent jobs in Wisconsin are:
What job categories do people searching Insurance Sales Agent jobs in Wisconsin look for? The top searched job categories for Insurance Sales Agent jobs in Wisconsin are:
What cities in Wisconsin are hiring for Insurance Sales Agent jobs? Cities in Wisconsin with the most Insurance Sales Agent job openings:
Infographic showing various Insurance Sales Agent job openings in Wisconsin as of July 2026, with employment types broken down into 1% Locum Tenens, 90% Full Time, 6% Part Time, and 3% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $73,136 per year, or $35.2 per hour.
Insurance Sales Agent

Insurance Sales Agent

Rural Mutual Insurance

La Crosse, WI

$85K/yr

Full-time

Posted yesterday


Job description

Insurance Agent - Wisconsin

Stop Climbing Someone Else's Ladder.

Build Something Meaningful.

You've spent years developing skills that most employers undervalue: the ability to build trust quickly, lead under pressure, stay disciplined when things get hard, and show up for the people counting on you.

Rural Mutual Insurance is looking for people throughout Wisconsin who are ready to put those skills to work in a business they can grow and be proud of.

Who We're Looking For

Insurance experience is not required, but credibility, discipline, and community trust are. Some of our most successful agents come from careers where relationships and trust are everything.

We're actively recruiting people with backgrounds in:

  • Current Insurance Professionals
  • Military service, law enforcement, fire, and first response
  • Teaching, coaching, and school administration
  • Community banking, mortgage lending, and agricultural finance
  • Small business ownership, contracting, and farm operations
  • Hospitality, retail management, and customer service leadership
  • B2B sales, equipment sales, and farm supply
  • Early career professionals in business, agriculture, finance, or communications

If you have spent your career building relationships, leading teams, serving your community, or running a business, you already have the foundation. We will teach you everything else.

The Opportunity

As a Financed Agent with Rural Mutual Insurance, you will build and grow a book of business across Wisconsin. This is not a traditional sales job with a quota and a manager looking over your shoulder. It is an opportunity with structure, support, and a clear path to long-term growth.

What building your career looks like:

  • Develop relationships with individuals, families, farmers, and business owners
  • Identify customer risks and match them with the right insurance solutions
  • Build referral networks with local professionals, lenders, and community leaders
  • Participate in community organizations and local events
  • Create and execute a business plan with support from your manager
  • Grow a book of business that generates long-term, recurring revenue

Compensation and Growth

Financed Agents receive a base salary along with commissions and bonuses. Most new agents start around $48,000 in salary, with additional earnings from commissions and bonuses. First-year average earnings typically fall in the $75,000 to $85,000 range, with upside on income potential. As Financed Agents transition into Career Agent roles, income continues to grow through new business production and retention.

The financing model exists for a reason: it gives you the runway to build relationships the right way, without the pressure of needing to close a sale in week one. Your income grows as your business grows.

Agents who commit to the process and invest in their community see significant income growth in years two and three as referrals build, renewals compound, and their reputation takes hold.

Why Rural Mutual

Rural Mutual has served Wisconsin exclusively for more than 90 years. That singular focus is not a limitation. It is a competitive advantage.

It means:

  • Local underwriting decisions made by people who know Wisconsin
  • Deep credibility with the farming, small business, and rural communities you will serve
  • A trusted brand that opens doors in communities where reputation is everything
  • Commercial and farm product depth that creates real opportunity beyond personal lines

What we provide to set you up for success:

  • Comprehensive licensing support and pre-licensing training
  • Structured onboarding and a clearly defined ramp period
  • One-on-one coaching from an experienced manager
  • Marketing resources, tools, and ongoing development programs
  • Access to underwriting professionals who work alongside you
  • A community of agents across Wisconsin invested in each other's success

What It Takes to Succeed Here

This is not the right opportunity for everyone. It rewards a specific kind of person.

You will thrive if you are:

  • Driven by relationships, not transactions
  • Comfortable with accountability and honest about your performance
  • Active in your community or eager to become a recognized part of it
  • Resilient enough to keep going when the first month is harder than you expected
  • Forward-thinking enough to treat this like the business it is, not a job
  • Coachable enough to follow a proven system while it is still new to you

This is not the right fit if you are looking for a predictable routine, a capped salary, or a role where showing up is enough. The ceiling here is high, but so is the standard.

Ready to Build Something Meaningful?

If you have read this far and something feels familiar, that recognition is worth paying attention to.

We are building a team of agents across Wisconsin who are serious about serving their communities and building businesses they are proud of. If that is you, we want to talk.

Rural Mutual Insurance Company | Together We Keep Wisconsin Strong

Rural Mutual Insurance is an equal opportunity employer.

Compensation:

$50,000 - $85,000+ yearly - base - commissions - bonuses


Responsibilities:
  • Network with local businesses and homeowners to develop relationships and deliver the protection of Rural Mutual's product line
  • Partner with clients and underwriters through the entire process of purchasing their insurance policy
  • Provide exceptional customer service to all people
  • Stay abreast of insurance industry protocols and policy changes to ensure fulfillment of all policy requirements, and monitor insurance claims to ensure mutual satisfaction
  • Keep sales databases, customer records, and related organizational tools current to accurately report progress of marketing and sales efforts

Qualifications:
  • Excellent skills in communication: listening and presenting
  • Goal-oriented with a passion for achieving financial success
  • Skilled at networking and committed to the community in which you work
  • High level of integrity with a track record of showing consistency between words and action
  • Licensed or committed to obtaining property, casualty, and life insurance licenses within 60 days of being hired

About Company

At Rural Mutual Insurance, we have been protecting what we value in Wisconsin since 1934. Our reputation as one of the top 50 property and casualty companies in the country was built by delivering on that promise exclusively for Wisconsin farms, businesses, and families. We provide Auto, Home, Life, Farm, and Commercial insurance throughout the state of Wisconsin. We have a network of more than 150 Agents in 100+ locations across the state. Our agents live and work in your communities. We understand your needs and work as hard as you do to ensure you are well-protected with the coverage that is best for you. We prevent situations from becoming problems. Because we only do business in Wisconsin, we make sure that premiums paid here stay here to keep Wisconsin strong. Since our founding, we have been headquartered in Madison.