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Insurance Marketing Jobs in Madison, WI (NOW HIRING)

Ontech Talent

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Marketing Specialist

Fort Atkinson, WI · On-site

$60K - $75K/yr

We're a multi-state company with big ambitions--and we're looking for a full-time Marketing ... Full-time benefits include health, dental, and vision insurance (after 60 days), and disability and ...

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Insurance Marketing information

See Madison, WI salary details

$19.1K

$58.9K

$92.2K

How much do insurance marketing jobs pay per year?

As of Aug 22, 2026, the average yearly pay for insurance marketing in Madison, WI is $58,878.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,300.00 and $74,100.00 per year, depending on experience, location, and employer.

What is insurance marketing?

An Insurance Marketing job involves promoting insurance products and services to potential customers through various channels, such as digital marketing, advertising, networking, and partnerships. Professionals in this role develop marketing strategies, conduct market research, generate leads, and collaborate with sales teams to increase policy sales. They may also work on branding, customer engagement, and communications to enhance a company's visibility and reputation. Strong analytical, communication, and sales skills are essential for success in this field.

What are the key skills and qualifications needed to thrive in insurance marketing?

To excel in Insurance Marketing, candidates typically need a solid understanding of insurance products, strong sales acumen, and a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and industry certifications (such as those from LOMA or The American College) is highly valued. Excellent interpersonal skills, creativity, and persuasive communication abilities help professionals connect with clients and collaborate within teams. These competencies enable Insurance Marketing specialists to effectively promote products, attract new customers, and drive business growth in a competitive market.

What are some common challenges faced in insurance marketing roles?

Professionals in Insurance Marketing often face the challenge of differentiating their offerings in a highly competitive industry while staying compliant with regulatory guidelines. Keeping up with evolving digital marketing trends and understanding complex insurance products can require ongoing learning and adaptation. Additionally, balancing lead generation efforts with relationship building and client retention is essential for long-term success. However, these challenges also present opportunities to develop valuable skills and make a significant impact on a company’s growth trajectory.

What do insurance marketing professionals do?

Insurance marketing professionals develop strategies to promote insurance products and services, often working with advertising, digital marketing, and client outreach. They analyze market trends, create campaigns, and build relationships with agents and clients to increase sales and brand awareness.

What are the most commonly searched types of Insurance Marketing jobs in Madison, WI?

The most popular types of Insurance Marketing jobs in Madison, WI are:

What are popular job titles related to Insurance Marketing jobs in Madison, WI?

For Insurance Marketing jobs in Madison, WI, the most frequently searched job titles are:

What job categories do people searching Insurance Marketing jobs in Madison, WI look for?

The top searched job categories for Insurance Marketing jobs in Madison, WI are:

What cities near Madison, WI are hiring for Insurance Marketing jobs?

Cities near Madison, WI with the most Insurance Marketing job openings:

Insurance Marketing jobs near you
Infographic showing various Insurance Marketing job openings in Madison, WI as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 21% Part Time, and 6% Contract. Highlights an 90% Physical, 1% Hybrid, and 9% Remote job distribution, with an average salary of $58,878 per year, or $28.3 per hour.

Insurance Placement Specialist

Cottingham & Butler

Madison, WI • On-site

Full-time

Re-posted 5 days ago

Cottingham & Butler rating

8.6

Company rating: 8.6 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

91st of 311 rated insurance

Job description

Insurance Placement Specialist 

Are you driven by the thrill of closing a deal? Do you thrive on analyzing data and crafting proposals that outshine the competition? If so, Cottingham & Butler has an opportunity that could be your next big win.

We're seeking an experienced Insurance Placement Specialist. In this role, you'll be the strategic force behind negotiating with insurance carriers to secure the most competitive pricing and coverage for our clients. Your ability to build and leverage strong relationships with underwriters will be key to delivering tailored, high-value solutions.

Beyond negotiation, you'll dive deep into prospective clients' current insurance programs, uncovering coverage gaps and missed opportunities left by their existing brokers. This is your chance to showcase the strength and precision of the Cottingham & Butler team-not just by telling clients we're the best, but by proving it through smarter coverage and real savings.

Essential Functions:

Analyze and understand insurance marketplace information to develop, design and implement marketing strategies for commercial placements. Responsible for driving the insurance marketing process for new and renewal business by:

  • Researching and understanding client's exposures
  • Prepare submissions, submit to marketplace, review quotes, proposals, rating worksheets and other insurance objectives
  • Negotiate P&C insurance coverage terms, conditions and pricing with Underwriters
  • Create documentation to compare multiple insurance programs such as coverage and pricing to be presented
  • Effectively build and manage relationships with carrier partners by attending meetings and events

About Cottingham & Butler:

At Cottingham & Butler, we sell a promise to help our clients through life's toughest moments. To deliver on that promise, we aim to hire, train, and grow the best professionals in the industry. We look for people with an insatiable desire to succeed, are committed to growing, and thrive on challenges. Our culture is guided by the theme of "better every day" constantly pushing ourselves to be better than yesterday - that's who we are and what we believe in.

As an organization, we are tremendously optimistic about the future and have incredibly high expectations for our people and our performance. Our ability to grow as a company, fuels investments in new resources to better serve our clients and provide the amazing career opportunities our employees want and deserve. This is why we are a growth company and why we are committed to being better every day. 

Want to learn more? Follow us on www.CottinghamButler.com | LinkedIn | Facebook

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