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Insurance Marketing Jobs in Madison, WI (NOW HIRING)

Proactively advise Marketing and other cross-functional partners of best practices with regards to ... other insurance plans that offer an optional layer of financial protection. * We offer an ESPP ...

Description The VP of Marketing provides strategic leadership for enterprise marketing, brand ... Low-cost health insurance through our self-funded health plan designed to keep more money in your ...

Job Type Full-time Description The VP of Marketing provides strategic leadership for enterprise ... Low-cost health insurance through our self-funded health plan designed to keep more money in your ...

Description: The VP of Marketing provides strategic leadership for enterprise marketing, brand ... Low-cost health insurance through our self-funded health plan designed to keep more money in your ...

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Insurance Marketing information

See Madison, WI salary details

$19.1K

$58.9K

$92.2K

How much do insurance marketing jobs pay per year?

As of Aug 26, 2026, the average yearly pay for insurance marketing in Madison, WI is $58,878.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,300.00 and $74,100.00 per year, depending on experience, location, and employer.

What is insurance marketing?

An Insurance Marketing job involves promoting insurance products and services to potential customers through various channels, such as digital marketing, advertising, networking, and partnerships. Professionals in this role develop marketing strategies, conduct market research, generate leads, and collaborate with sales teams to increase policy sales. They may also work on branding, customer engagement, and communications to enhance a company's visibility and reputation. Strong analytical, communication, and sales skills are essential for success in this field.

What are the key skills and qualifications needed to thrive in insurance marketing?

To excel in Insurance Marketing, candidates typically need a solid understanding of insurance products, strong sales acumen, and a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and industry certifications (such as those from LOMA or The American College) is highly valued. Excellent interpersonal skills, creativity, and persuasive communication abilities help professionals connect with clients and collaborate within teams. These competencies enable Insurance Marketing specialists to effectively promote products, attract new customers, and drive business growth in a competitive market.

What are some common challenges faced in insurance marketing roles?

Professionals in Insurance Marketing often face the challenge of differentiating their offerings in a highly competitive industry while staying compliant with regulatory guidelines. Keeping up with evolving digital marketing trends and understanding complex insurance products can require ongoing learning and adaptation. Additionally, balancing lead generation efforts with relationship building and client retention is essential for long-term success. However, these challenges also present opportunities to develop valuable skills and make a significant impact on a company’s growth trajectory.

What do insurance marketing professionals do?

Insurance marketing professionals develop strategies to promote insurance products and services, often working with advertising, digital marketing, and client outreach. They analyze market trends, create campaigns, and build relationships with agents and clients to increase sales and brand awareness.

What are the most commonly searched types of Insurance Marketing jobs in Madison, WI?

The most popular types of Insurance Marketing jobs in Madison, WI are:

What are popular job titles related to Insurance Marketing jobs in Madison, WI?

For Insurance Marketing jobs in Madison, WI, the most frequently searched job titles are:

What cities near Madison, WI are hiring for Insurance Marketing jobs?

Cities near Madison, WI with the most Insurance Marketing job openings:

Infographic showing various Insurance Marketing job openings in Madison, WI as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 22% Part Time, 2% Temporary, and 5% Contract. Highlights an 83% Physical, 1% Hybrid, and 16% Remote job distribution, with an average salary of $58,878 per year, or $28.3 per hour.

Insurance Sales Associate

Madison, WI • On-site

Comparion Insurance Agency
Insurance Services

Full-time

Re-posted 10 days ago


Job description

Description

We are looking for an Insurance Sales Associate to join our team in our Appleton, Wisconsin  office.  This is not a remote position.

We're Hiring Immediately!

 

As an Insurance Sales Associate, you will work alongside with and support a Comparion Insurance Sales Agent in profitable growth through new business sales and customer retention. Your ability to listen and empathize are key in being the initial contact for our customers. Success in this role will require building a strong local network and in-person relationship in the community. 

Working for Comparion Insurance Agency, a Liberty Mutual company, means working for a company that's committed to advancing an inclusive environment. We do that through leadership development programs aimed at advancing, engaging, and retaining under-represented talent and our Employee Resource Groups, which strengthen our inclusive workplace, enhance personal development, and provide ways for employees to connect, learn and engage.

Ready to find out what it means to work for an agency that is backed by Liberty Mutual-a Fortune 100 company that's committed to putting people first, acting responsibly and making things better?

Responsibilities:

  • Utilize consultative sales techniques to prospect and initiate new business sales.
  • Assists in the processing of new business, including contacting customers to finalize sales and service transactions.
  • Identifies cross selling opportunities for Sales Agent.
  • Contributes to and executes a marketing plan with the Sales Agent.
  • Identifies mass marketing prospects through existing book of business and community prospecting opportunities.
  • Meet monthly goals for new business sales.
  • Completes follow-ups on new policies in order to keep retention level high and capitalize cross-selling opportunities.
  • Coordinates activities with other departments to ensure quality customer service
  • Acts as initial contact in addressing customer concerns regarding establishment of policies and new account status.
  • Unlicensed candidates will be enrolled in a new hire training class once they begin working for Comparion.  The training includes a licensing training program in which Comparion covers the cost of training materials and exam fees.
External Qualifications
  • High School Degree
  • 1-2 years of relevant sales experience preferred 
  • Exceptional written and verbal communication skills
  • Ability to handle common objections and educate customers in a consultative manner
  • Demonstrated self-starter, motivated to learn and grow in a professional sales organization
  • Professional business acumen, strong presence and confidence
  • Resourceful team player that can contribute and accept new ideas
  • A state insurance license-or willingness to earn one with training and support-in Property & Casualty, and Life
About Us

Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive. We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions. This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups. Each employee plays a role in creating our inclusive culture, which supports every individual to do their best work. Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve. We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://www.libertymutualgroup.com/about-lm/careers/benefitsLiberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.Fair Chance Notices

  • California
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  • San Francisco
Employment Type: FULL_TIME