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Demand Gen Manager Jobs in Washington (NOW HIRING)

Demand.com

Marketing Director (Remote)

Washington, DC · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

Hp

Federal Marketing Lead (Demand Gen)

Washington, DC

$105K - $161K/yr

Federal Marketing Lead (Demand Gen) Description - Job Summary This role is responsible for ... These may be subject to change and additional functions may be assigned as needed by management.

ID.me

Enterprise Marketing Manager

Mclean, VA · On-site

... demand gen, lifecycle) as the team matures over the next 12-18 months. If you want a broad scope ... Manage campaign QA, asset trafficking, and post-launch reporting on a recurring cadence. Content ...

Cvent

Event Marketing Manager

Tysons, VA · On-site

Design and launch multi-channel demand gen campaigns spanning email, paid social, organic social ... Wrike (or similar project management tool) and Cvent experience * Background in audience ...

MarketBridge

Marketing Account Supervisor

Washington, DC · Remote

$75K - $85K/yr

Experience with b2b clients, digital marketing and demand gen strategies. * Organizational skills and strong attention to detail is a must. * Experience with project management software and Office ...

ID.me

Enterprise Marketing Manager

Mclean, VA · On-site

... demand gen, lifecycle) as the team matures over the next 12-18 months. If you want a broad scope ... Manage campaign QA, asset trafficking, and post-launch reporting on a recurring cadence. Content ...

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All JobsDemand Gen JobsDemand Gen Manager JobsDemand Gen Manager Jobs in Washington

Demand Gen Manager information

See Washington salary details

$27.7K

$67.4K

$131.4K

How much do demand gen manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for demand gen manager in Washington is $67,418.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,600.00 and $77,600.00 per year, depending on experience, location, and employer.

What is the difference between Demand Gen Manager vs Content Marketing Manager?

AspectDemand Gen ManagerContent Marketing Manager
Primary FocusDriving lead generation and demand through campaignsCreating and managing content to engage and educate audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, storytelling, content strategy
Work EnvironmentMarketing teams, campaign platforms, analytics toolsContent teams, editorial calendars, CMS platforms
Industry UsageCommon in B2B and B2C marketing for lead generationUsed across industries for brand awareness and engagement

While both roles are essential in marketing, the Demand Gen Manager focuses on generating leads and demand through targeted campaigns, whereas the Content Marketing Manager emphasizes creating valuable content to attract and retain audiences. Understanding these differences helps organizations align their marketing strategies effectively.

Is demand generation a good career?

Demand generation is a valuable career in marketing focused on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers often require skills in data analysis, marketing automation tools, and cross-functional collaboration, making it a dynamic and growing field with opportunities for advancement.

What does a demand gen manager do?

A demand gen manager develops and executes marketing strategies to generate leads and increase demand for a company's products or services. They often use digital marketing channels, analytics tools, and campaign management to target potential customers and support sales growth. Strong skills in marketing automation, data analysis, and content creation are essential for this role.

What are the key skills and qualifications needed to thrive as a demand gen manager?

To thrive as a Demand Gen Manager, you need expertise in marketing strategy, campaign management, data analysis, and a solid understanding of lead generation best practices—often supported by a marketing or business degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and creative problem-solving skills help distinguish top performers in this role. These competencies are crucial for driving qualified leads, optimizing campaigns, and achieving revenue goals in competitive markets.

How does a demand gen manager typically collaborate with sales and product teams to achieve lead generation goals?

A Demand Gen Manager works closely with sales and product teams by aligning marketing campaigns with sales objectives and product launches. Regular meetings are held to share insights on target audiences, messaging, and campaign performance, ensuring seamless handoff of qualified leads to the sales team. This collaboration helps tailor marketing strategies for different buyer personas and enables quick adjustments based on feedback from sales and product teams. Effective communication and data sharing are key to driving successful lead generation and conversion.

How much does a demand generation manager make?

A demand generation manager typically earns between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets can offer higher salaries, often supplemented with bonuses and benefits. Strong skills in marketing automation tools and data analysis can also influence compensation.
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Demand Gen Manager jobs near you

Marketing Director (Remote)

Demand.com

Washington, DC • Remote

Full-time

Re-posted 12 hours ago

Job description

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.

We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.

What you'll do

  • Own and execute DemandFactor's marketing strategy
  • Lead demand-gen, ABM, and digital performance programs
  • Build a strong brand and high-impact content engine
  • Partner closely with Sales to drive full-funnel results
  • Manage marketing KPIs, analytics, attribution, and budget
  • Build and grow the marketing team

What we're looking for

  • 7–10+ years in B2B marketing (demand gen, performance, growth)
  • Proven success in driving measurable pipeline and ROI
  • Experience building marketing functions from the ground up
  • Strong analytical, strategic, and leadership skills
  • Excellent communication and execution abilities

Why DemandFactor

  • High-impact leadership role
  • Full ownership and autonomy to shape marketing
  • Data-driven, innovative environment
  • Flexible, remote workplace