Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Out...
Oversee our portfolio of outbound acquisition channels, specifically owning Google Demand Gen ... Managing and strengthening partner relationships with Google and Yahoo to ensure account teams ...
Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Out...
Oversee our portfolio of outbound acquisition channels, specifically owning Google Demand Gen ... Managing and strengthening partner relationships with Google and Yahoo to ensure account teams ...
Senior Paid Media Manager (Enterprise B2B SaaS)
Washington, DC · On-site
$95 - $135/hr
Collaborate across Demand Gen, Product Marketing, Content, Creative, Events, and BDR teams to ... Sharp project management, analytical thinking, and the ability to translate performance data into ...
Senior Paid Media Manager (Enterprise B2B SaaS)
Washington, DC · On-site
$95 - $135/hr
Collaborate across Demand Gen, Product Marketing, Content, Creative, Events, and BDR teams to ... Sharp project management, analytical thinking, and the ability to translate performance data into ...
Enterprise Marketing Manager
Mclean, VA · On-site
... demand gen, lifecycle) as the team matures over the next 12-18 months. If you want a broad scope ... Manage campaign QA, asset trafficking, and post-launch reporting on a recurring cadence. Content ...
Enterprise Marketing Manager
Mclean, VA · On-site
... demand gen, lifecycle) as the team matures over the next 12-18 months. If you want a broad scope ... Manage campaign QA, asset trafficking, and post-launch reporting on a recurring cadence. Content ...
... managing Marketing Development Funds (MDF) to maximize partner impact * Experience navigating and ... Experience with ABM, enterprise demand gen, and sales alignment in regulated or government contexts
New
... managing Marketing Development Funds (MDF) to maximize partner impact * Experience navigating and ... Experience with ABM, enterprise demand gen, and sales alignment in regulated or government contexts
New
This role will produce and execute NIC Academy SEO implementation and digital demand-gen content ... Manage the marketing measurement framework for NIC Academy across organic and paid performance ...
This role will produce and execute NIC Academy SEO implementation and digital demand-gen content ... Manage the marketing measurement framework for NIC Academy across organic and paid performance ...
Event Marketing Manager
Tysons, VA · On-site
Design and launch multi-channel demand gen campaigns spanning email, paid social, organic social ... Wrike (or similar project management tool) and Cvent experience * Background in audience ...
Event Marketing Manager
Tysons, VA · On-site
Design and launch multi-channel demand gen campaigns spanning email, paid social, organic social ... Wrike (or similar project management tool) and Cvent experience * Background in audience ...
Coordinate with demand gen/events/marcom for execution * Ensure alignment with product management and commercial teams Sales enablement inputs & feedback loop: * Develop sales playbooks/training ...
Coordinate with demand gen/events/marcom for execution * Ensure alignment with product management and commercial teams Sales enablement inputs & feedback loop: * Develop sales playbooks/training ...
Marketing Account Supervisor
Washington, DC · On-site
$75 - $85/hr
Experience with b2b clients, digital marketing and demand gen strategies. * Organizational skills and strong attention to detail is a must. * Experience with project management software and Office ...
Marketing Account Supervisor
Washington, DC · On-site
$75 - $85/hr
Experience with b2b clients, digital marketing and demand gen strategies. * Organizational skills and strong attention to detail is a must. * Experience with project management software and Office ...
Enterprise Marketing Manager
Mclean, VA · On-site
... demand gen, lifecycle) as the team matures over the next 12-18 months. If you want a broad scope ... Manage campaign QA, asset trafficking, and post-launch reporting on a recurring cadence. Content ...
Enterprise Marketing Manager
Mclean, VA · On-site
... demand gen, lifecycle) as the team matures over the next 12-18 months. If you want a broad scope ... Manage campaign QA, asset trafficking, and post-launch reporting on a recurring cadence. Content ...
Experiential Marketing Manager
Washington, DC · Remote
$135K - $150K/yr
Partner with sales and demand gen to connect activations to pipeline and measurable outcomes. * Manage external vendors, venues, agencies, and production partners--pushing them past their comfort ...
Quick apply
Experiential Marketing Manager
Washington, DC · Remote
$135K - $150K/yr
Partner with sales and demand gen to connect activations to pipeline and measurable outcomes. * Manage external vendors, venues, agencies, and production partners--pushing them past their comfort ...
Developer Marketing Manager
Mclean, VA · On-site
Build campaigns and programs targeting technical evaluators - product managers, eCommerce leads, engineering managers, and compliance officers - in partnership with Field Marketing and Demand Gen.
Developer Marketing Manager
Mclean, VA · On-site
Build campaigns and programs targeting technical evaluators - product managers, eCommerce leads, engineering managers, and compliance officers - in partnership with Field Marketing and Demand Gen.
This includes owning digital, demand gen, content and product marketing, brand, communications ... managing high-performing teams. * Ability to design, execute, and optimize scalable marketing ...
Quick apply
This includes owning digital, demand gen, content and product marketing, brand, communications ... managing high-performing teams. * Ability to design, execute, and optimize scalable marketing ...
Developer Marketing Manager
Mclean, VA · On-site
Build campaigns and programs targeting technical evaluators - product managers, eCommerce leads, engineering managers, and compliance officers - in partnership with Field Marketing and Demand Gen.
Developer Marketing Manager
Mclean, VA · On-site
Build campaigns and programs targeting technical evaluators - product managers, eCommerce leads, engineering managers, and compliance officers - in partnership with Field Marketing and Demand Gen.
Senior Associate, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)
Mclean, VA · On-site
... including Gmail/Demand Gen environments), Yahoo, Microsoft, and other relevant advertising ... Manage outbound performance marketing campaigns, from planning and execution to analysis and ...
Senior Associate, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)
Mclean, VA · On-site
... including Gmail/Demand Gen environments), Yahoo, Microsoft, and other relevant advertising ... Manage outbound performance marketing campaigns, from planning and execution to analysis and ...
... including Gmail/Demand Gen environments), Yahoo, Microsoft, and other relevant advertising ... Manage outbound performance marketing campaigns, from planning and execution to analysis and ...
... including Gmail/Demand Gen environments), Yahoo, Microsoft, and other relevant advertising ... Manage outbound performance marketing campaigns, from planning and execution to analysis and ...
Marketing Manager
Elkridge, MD · On-site
$120 - $160/hr
Goals include building brand awareness and an audience following and then translating that following into a scalable and efficient demand and lead gen machine. The Marketing Manager works under ...
New
Marketing Manager
Elkridge, MD · On-site
$120 - $160/hr
Goals include building brand awareness and an audience following and then translating that following into a scalable and efficient demand and lead gen machine. The Marketing Manager works under ...
New
The position owns the decision-making forums, demand-intake discipline, vendor and technology ... Align the portfolio with emerging innovation and next-gen capability, ensuring the ...
The position owns the decision-making forums, demand-intake discipline, vendor and technology ... Align the portfolio with emerging innovation and next-gen capability, ensuring the ...
The role owns the decision-making forums, demand-intake discipline, vendor and technology ... Align the portfolio with emerging innovation and next-gen capability, ensuring the roadmap ...
The role owns the decision-making forums, demand-intake discipline, vendor and technology ... Align the portfolio with emerging innovation and next-gen capability, ensuring the roadmap ...
A key focus is establishing a disciplined work intake and demand management model to bring structure, prioritization, and transparency to a high-volume request environment. This role also elevates ...
A key focus is establishing a disciplined work intake and demand management model to bring structure, prioritization, and transparency to a high-volume request environment. This role also elevates ...
Demand Gen Manager information
See Washington salary details
$27.7K - $37.2K
9% of jobs
$37.2K - $46.6K
15% of jobs
$47.3K is the 25th percentile. Wages below this are outliers.
$46.6K - $56K
17% of jobs
The median wage is $59.2K / yr.
$56K - $65.4K
27% of jobs
$71.2K is the 75th percentile. Wages above this are outliers.
$65.4K - $74.9K
12% of jobs
$74.9K - $84.3K
8% of jobs
$84.3K - $93.7K
4% of jobs
$93.7K - $103.1K
3% of jobs
$103.1K - $112.5K
2% of jobs
$112.5K - $122K
2% of jobs
$122K - $131.4K
1% of jobs
$27.7K
$67.4K
$131.4K
How much do demand gen manager jobs pay per year?
As of Sep 2, 2026, the average yearly pay for demand gen manager in Washington is $67,418.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,600.00 and $77,600.00 per year, depending on experience, location, and employer.
What are the key skills and qualifications needed to thrive as a demand gen manager?
To thrive as a Demand Gen Manager, you need expertise in marketing strategy, campaign management, data analysis, and a solid understanding of lead generation best practices—often supported by a marketing or business degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and creative problem-solving skills help distinguish top performers in this role. These competencies are crucial for driving qualified leads, optimizing campaigns, and achieving revenue goals in competitive markets.
How does a demand gen manager typically collaborate with sales and product teams to achieve lead generation goals?
A Demand Gen Manager works closely with sales and product teams by aligning marketing campaigns with sales objectives and product launches. Regular meetings are held to share insights on target audiences, messaging, and campaign performance, ensuring seamless handoff of qualified leads to the sales team. This collaboration helps tailor marketing strategies for different buyer personas and enables quick adjustments based on feedback from sales and product teams. Effective communication and data sharing are key to driving successful lead generation and conversion.
What is the difference between Demand Gen Manager vs Content Marketing Manager?
| Aspect | Demand Gen Manager | Content Marketing Manager |
|---|---|---|
| Primary Focus | Driving lead generation and demand through campaigns | Creating and managing content to engage and educate audiences |
| Skills & Certifications | Marketing automation, analytics, campaign management | Content creation, SEO, storytelling, content strategy |
| Work Environment | Marketing teams, campaign platforms, analytics tools | Content teams, editorial calendars, CMS platforms |
| Industry Usage | Common in B2B and B2C marketing for lead generation | Used across industries for brand awareness and engagement |
While both roles are essential in marketing, the Demand Gen Manager focuses on generating leads and demand through targeted campaigns, whereas the Content Marketing Manager emphasizes creating valuable content to attract and retain audiences. Understanding these differences helps organizations align their marketing strategies effectively.
How much does a demand gen manager make?
The average salary for a demand generation manager typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets can earn higher compensation, often including bonuses and benefits. Skills in marketing automation tools and data analysis are valuable for this position.
Is demand generation a good career?
Demand generation is a valuable career in marketing focused on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. It often requires skills in data analysis, marketing automation tools, and cross-functional collaboration, making it a dynamic and growing field with opportunities for advancement.
What does a demand generation manager do?
A demand generation manager develops and executes marketing strategies to generate interest and demand for a company's products or services. They use channels such as content marketing, email campaigns, social media, and paid advertising, often analyzing data with tools like CRM and marketing automation platforms to optimize lead generation and conversion efforts.
What are popular job titles related to Demand Gen Manager jobs in Washington?
For Demand Gen Manager jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Demand Gen Manager jobs in Washington look for?
The top searched job categories for Demand Gen Manager jobs in Washington are:
What cities in Washington are hiring for Demand Gen Manager jobs?
Cities in Washington with the most Demand Gen Manager job openings:
Full-time
This job post has expired today. Applications are no longer accepted.
Job description
DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.
We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.
What you'll do
- Own and execute DemandFactor's marketing strategy
- Lead demand-gen, ABM, and digital performance programs
- Build a strong brand and high-impact content engine
- Partner closely with Sales to drive full-funnel results
- Manage marketing KPIs, analytics, attribution, and budget
- Build and grow the marketing team
What we're looking for
- 7–10+ years in B2B marketing (demand gen, performance, growth)
- Proven success in driving measurable pipeline and ROI
- Experience building marketing functions from the ground up
- Strong analytical, strategic, and leadership skills
- Excellent communication and execution abilities
Why DemandFactor
- High-impact leadership role
- Full ownership and autonomy to shape marketing
- Data-driven, innovative environment
- Flexible, remote workplace