Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Seattle, WA · On-site +1
The Senior Manager, Demand Generation is responsible for building and executing multi-channel ... Proven track record of building and scaling demand gen programs that deliver measurable pipeline ...
Seattle, WA · On-site +1
The Senior Manager, Demand Generation is responsible for building and executing multi-channel ... Proven track record of building and scaling demand gen programs that deliver measurable pipeline ...
Seattle, WA · On-site
$150K - $170K/yr
Hands-on knowledge of marketing automation and CRM-driven reporting (e.g., campaign attribution, pipeline reporting). * Experience using AI to augment and develop demand gen programs * Experience ...
Seattle, WA · On-site
$150K - $170K/yr
Hands-on knowledge of marketing automation and CRM-driven reporting (e.g., campaign attribution, pipeline reporting). * Experience using AI to augment and develop demand gen programs * Experience ...
Develop and manage integrated campaign calendars aligned to Leo's enterprise GTM milestones ... Build and maintain an enterprise demand gen performance dashboard that connects account-level ...
Develop and manage integrated campaign calendars aligned to Leo's enterprise GTM milestones ... Build and maintain an enterprise demand gen performance dashboard that connects account-level ...
Develop and manage integrated campaign calendars aligned to Leo's enterprise GTM milestones ... Build and maintain an enterprise demand gen performance dashboard that connects account-level ...
Develop and manage integrated campaign calendars aligned to Leo's enterprise GTM milestones ... Build and maintain an enterprise demand gen performance dashboard that connects account-level ...
... manage integrated campaign calendars aligned to Leo's enterprise GTM milestones, service ... Measurement & Reporting • Define and own the enterprise demand gen measurement framework anchored ...
... manage integrated campaign calendars aligned to Leo's enterprise GTM milestones, service ... Measurement & Reporting • Define and own the enterprise demand gen measurement framework anchored ...
Seattle, WA · Remote
$238K - $249K/yr
You'll manage the full demand gen budget across paid programs, website, tools, and event attendance, and partner tightly with Sales, Product Marketing, RevOps, and Customer Success to drive revenue ...
Quick apply
Seattle, WA · Remote
$238K - $249K/yr
You'll manage the full demand gen budget across paid programs, website, tools, and event attendance, and partner tightly with Sales, Product Marketing, RevOps, and Customer Success to drive revenue ...
Seattle, WA · On-site +1
$265K - $277K/yr
You'll manage the full demand gen budget across paid programs, website, tools, and event attendance, and partner tightly with Sales, Product Marketing, RevOps, and Customer Success to drive revenue ...
Seattle, WA · On-site +1
$265K - $277K/yr
You'll manage the full demand gen budget across paid programs, website, tools, and event attendance, and partner tightly with Sales, Product Marketing, RevOps, and Customer Success to drive revenue ...
$265K - $277K/yr
You'll manage the full demand gen budget across paid programs, website, tools, and event attendance, and partner tightly with Sales, Product Marketing, RevOps, and Customer Success to drive revenue ...
$265K - $277K/yr
You'll manage the full demand gen budget across paid programs, website, tools, and event attendance, and partner tightly with Sales, Product Marketing, RevOps, and Customer Success to drive revenue ...
Seattle, WA · Remote
$80K - $85K/yr
About The Role We are looking to offer a compelling and competitive new demand gen offering for our ... Project manage and organize your accounts * Build relationships with your point of contacts * Deep ...
Quick apply
Seattle, WA · Remote
$80K - $85K/yr
About The Role We are looking to offer a compelling and competitive new demand gen offering for our ... Project manage and organize your accounts * Build relationships with your point of contacts * Deep ...
Bellevue, WA · On-site
$240K - $330K/yr
Build and maintain self-service dashboards in Tableau for demand gen, digital, field, events, and ... Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad ...
Bellevue, WA · On-site
$240K - $330K/yr
Build and maintain self-service dashboards in Tableau for demand gen, digital, field, events, and ... Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad ...
Seattle, WA · On-site
$175K/yr
We are looking to hire a Product Marketing Manager to grow adoption for Stripe Checkout--our ... Partner with demand generation and campaigns -- Work with the Demand Gen team to translate Checkout ...
Seattle, WA · On-site
$175K/yr
We are looking to hire a Product Marketing Manager to grow adoption for Stripe Checkout--our ... Partner with demand generation and campaigns -- Work with the Demand Gen team to translate Checkout ...
Seattle, WA · Remote
$80K - $85K/yr
This role is listed internally as Demand Generation Manager * About The Role We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this ...
Quick apply
Seattle, WA · Remote
$80K - $85K/yr
This role is listed internally as Demand Generation Manager * About The Role We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this ...
We are seeking a Senior Marketing Operations Manager to define and lead the marketing automation ... You'll consult with demand gen on nurture architecture for a new vertical, then align with sales ...
We are seeking a Senior Marketing Operations Manager to define and lead the marketing automation ... You'll consult with demand gen on nurture architecture for a new vertical, then align with sales ...
We are seeking a Senior Marketing Operations Manager to define and lead the marketing automation ... You'll consult with demand gen on nurture architecture for a new vertical, then align with sales ...
We are seeking a Senior Marketing Operations Manager to define and lead the marketing automation ... You'll consult with demand gen on nurture architecture for a new vertical, then align with sales ...
Seattle, WA · On-site
$120 - $150/hr
... Demand Gen. This is not an execution role. You own the judgment and governance layer -- and you'll ... Build and manage AI-enabled workflows for content auditing, copy drafting, and performance ...
Seattle, WA · On-site
$120 - $150/hr
... Demand Gen. This is not an execution role. You own the judgment and governance layer -- and you'll ... Build and manage AI-enabled workflows for content auditing, copy drafting, and performance ...
We are seeking a Senior Marketing Operations Manager to define and lead the marketing automation ... You'll consult with demand gen on nurture architecture for a new vertical, then align with sales ...
We are seeking a Senior Marketing Operations Manager to define and lead the marketing automation ... You'll consult with demand gen on nurture architecture for a new vertical, then align with sales ...
... Demand Gen. This is not an execution role. You own the judgment and governance layer -- and you'll use AI-enabled workflows to manage the execution layer beneath you. What You'll Do * Own the ...
... Demand Gen. This is not an execution role. You own the judgment and governance layer -- and you'll use AI-enabled workflows to manage the execution layer beneath you. What You'll Do * Own the ...
Seattle, WA · Remote
$80K - $85K/yr
About The Role We are looking to offer a compelling and competitive new demand gen offering for our ... Project manage and organize your accounts * Build relationships with your point of contacts * Deep ...
Quick apply
Seattle, WA · Remote
$80K - $85K/yr
About The Role We are looking to offer a compelling and competitive new demand gen offering for our ... Project manage and organize your accounts * Build relationships with your point of contacts * Deep ...
Bellevue, WA · Hybrid
$114K - $153K/yr
... meet demand gen goals and have compelling value propositions. The ideal candidate thrives on ... product management, content marketing, or sales/solutions engineering). ● Proven expertise in ...
Quick apply
Bellevue, WA · Hybrid
$114K - $153K/yr
... meet demand gen goals and have compelling value propositions. The ideal candidate thrives on ... product management, content marketing, or sales/solutions engineering). ● Proven expertise in ...
$27.4K - $36.7K
9% of jobs
$36.7K - $46K
15% of jobs
$46.7K is the 25th percentile. Wages below this are outliers.
$46K - $55.3K
17% of jobs
The median wage is $58.4K / yr.
$55.3K - $64.6K
27% of jobs
$70.3K is the 75th percentile. Wages above this are outliers.
$64.6K - $73.9K
12% of jobs
$73.9K - $83.2K
8% of jobs
$83.2K - $92.5K
4% of jobs
$92.5K - $101.8K
3% of jobs
$101.8K - $111.1K
2% of jobs
$111.1K - $120.4K
2% of jobs
$120.4K - $129.7K
1% of jobs
$27.4K
$66.5K
$129.7K
| Aspect | Demand Gen Manager | Content Marketing Manager |
|---|---|---|
| Primary Focus | Driving lead generation and demand through campaigns | Creating and managing content to engage and educate audiences |
| Skills & Certifications | Marketing automation, analytics, campaign management | Content creation, SEO, storytelling, content strategy |
| Work Environment | Marketing teams, campaign platforms, analytics tools | Content teams, editorial calendars, CMS platforms |
| Industry Usage | Common in B2B and B2C marketing for lead generation | Used across industries for brand awareness and engagement |
While both roles are essential in marketing, the Demand Gen Manager focuses on generating leads and demand through targeted campaigns, whereas the Content Marketing Manager emphasizes creating valuable content to attract and retain audiences. Understanding these differences helps organizations align their marketing strategies effectively.

Full-time
Re-posted 17 hours ago
DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.
We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.
What you'll do
What we're looking for
Why DemandFactor