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Demand Gen Manager Jobs in Washington (NOW HIRING)

... high-demand careers while also increasing their academic and workforce development skills and ... Teach CDA classes in the as part of our 2-Gen afternoon program and in evening setting, integrating ...

About the role The Social Media Coordinator is responsible for creating, editing, and managing ... Familiarity with Gen Z, local youth trends, and digital content creation. * Part-time university ...

About the role The Social Media Coordinator is responsible for creating, editing, and managing ... Familiarity with Gen Z, local youth trends, and digital content creation. * Part-time university ...

... for any daily demand our clients may face. Join our team and help clients maximize their HCM ... Gen platforms * Collaborate with project managers, HR teams, and technical leads to understand ...

Data Engineer

Arlington, VA · On-site

$150K - $155K/yr

The company's Louisiana-based export projects service the global demand for North American natural ... Extensive experience in implementing data storage solutions, managing, and developing data ...

Data Engineer

Arlington, VA · On-site

$150K - $155K/yr

The company's Louisiana-based export projects service the global demand for North American natural ... Extensive experience in implementing data storage solutions, managing, and developing data ...

Showing results 21-40

Demand Gen Manager information

See Washington salary details

$27.7K

$67.4K

$131.4K

How much do demand gen manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for demand gen manager in Washington is $67,418.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,600.00 and $77,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand gen manager?

To thrive as a Demand Gen Manager, you need expertise in marketing strategy, campaign management, data analysis, and a solid understanding of lead generation best practices—often supported by a marketing or business degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and creative problem-solving skills help distinguish top performers in this role. These competencies are crucial for driving qualified leads, optimizing campaigns, and achieving revenue goals in competitive markets.

How does a demand gen manager typically collaborate with sales and product teams to achieve lead generation goals?

A Demand Gen Manager works closely with sales and product teams by aligning marketing campaigns with sales objectives and product launches. Regular meetings are held to share insights on target audiences, messaging, and campaign performance, ensuring seamless handoff of qualified leads to the sales team. This collaboration helps tailor marketing strategies for different buyer personas and enables quick adjustments based on feedback from sales and product teams. Effective communication and data sharing are key to driving successful lead generation and conversion.

What is the difference between Demand Gen Manager vs Content Marketing Manager?

AspectDemand Gen ManagerContent Marketing Manager
Primary FocusDriving lead generation and demand through campaignsCreating and managing content to engage and educate audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, storytelling, content strategy
Work EnvironmentMarketing teams, campaign platforms, analytics toolsContent teams, editorial calendars, CMS platforms
Industry UsageCommon in B2B and B2C marketing for lead generationUsed across industries for brand awareness and engagement

While both roles are essential in marketing, the Demand Gen Manager focuses on generating leads and demand through targeted campaigns, whereas the Content Marketing Manager emphasizes creating valuable content to attract and retain audiences. Understanding these differences helps organizations align their marketing strategies effectively.

How much does a demand gen manager make?

The average salary for a demand generation manager typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets can earn higher compensation, often including bonuses and benefits. Skills in marketing automation tools and data analysis are valuable for this position.

Is demand generation a good career?

Demand generation is a valuable career in marketing focused on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. It often requires skills in data analysis, marketing automation tools, and cross-functional collaboration, making it a dynamic and growing field with opportunities for advancement.

What does a demand generation manager do?

A demand generation manager develops and executes marketing strategies to generate interest and demand for a company's products or services. They use channels such as content marketing, email campaigns, social media, and paid advertising, often analyzing data with tools like CRM and marketing automation platforms to optimize lead generation and conversion efforts.

What are popular job titles related to Demand Gen Manager jobs in Washington?

For Demand Gen Manager jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Demand Gen Manager jobs in Washington look for?

The top searched job categories for Demand Gen Manager jobs in Washington are:

What cities in Washington are hiring for Demand Gen Manager jobs?

Cities in Washington with the most Demand Gen Manager job openings:

Manager, Data Analytics, Pricing & Yield Management

Xometry

North Bethesda, MD

$16K/mo

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago


Job description

For over 125 years, Thomas has been the definitive resource for industrial buyers and suppliers across North America. Today, thomasnet.com is the leading digital platform for industrial product discovery and supplier selection connecting more than 1.4 million active buyers including engineers, procurement managers, and MRO professionals with over 500,000 North American manufacturers and distributors across 70,000 product categories. No other platform in the industrial space operates at this depth or scale. Thomas Analytics is the data and intelligence function at the heart of that network - owning the analytical infrastructure that connects buyer demand to supplier performance and drives Thomas's growth strategy.

Thomas is seeking a Manager or Staff-level Data Analyst, Pricing and Yield Management to manage its supplier-side yield, monetization and pricing analytics practice. This role reports to the Director of Data Engineering and Analytics, based in Bethesda, MD. The person in this role will systematically unlock the revenue that already lives inside the Thomas network, through yield scoring, pricing optimization, keyword monetization, and supplier retention analytics. This is a builder role and a senior partnership role at the same time. You will work directly with our General Manager, Product, Operations and Engineering Directors who run the business on data, serving as the analytical voice in the room, generating insights quickly, and connecting the dots across buyer demand, supplier performance, and revenue trends to drive faster decisions. You are equally comfortable shaping strategy and getting hands-on to build the model or dashboard that makes it real.

How You'll Contribute:

Supplier Yield and Ad Monetization Build yield scoring, ad performance dashboards, and pricing infrastructure. Surface pricing and inventory gaps before they appear in aggregate reporting.

  • Pricing Strategy and Monetization Analysis: Own the analytical framework behind supplier advertising pricing and incentive programs. Quantify the revenue impact of discount and rebate programs
  • Category and Keyword Performance:  Build the category-level data model across Thomas's industrial verticals and identify under-monetized keyword inventory. Translate findings into expansion and pricing recommendations
  • Retention, Churn, and Win-Back Analytics: Build predictive churn models using propensity and velocity scoring. Develop cohort analyses to surface early retention signals and provide prioritized recommendations to sales, customer success, and product
  • AI-Powered Analytics and Experimentation: Apply AI and machine learning to build smarter pricing and retention models. Design and execute A/B tests across pricing and supplier engagement interventions

What You'll Bring to Xometry:

  • Bachelor's degree in a quantitative field (Economics, Statistics, Data Science, Applied Mathematics, Computer Science, Engineering) with 7+ years of experience, OR Master's degree with 5+ years
  • 6 or more years in pricing analytics, yield management, or growth analytics at a marketplace, ad platform, or performance-based business. Direct experience with lead-gen, pay-per-lead, or auction-based pricing models is strongly preferred
  • Background in ad tech, programmatic advertising, marketplace monetization, or two-sided platform economics
  • Hands-on machine learning experience in a production environment, including classification, regression, and time series forecasting. You have built models that shipped, not just prototypes
  • Demonstrated experience building churn propensity models, velocity scoring, and cohort retention analysis. You know how to find risk early and translate it into action
  • Strong SQL and fluency with Snowflake, dbt, and Looker. You build the data models and dashboards yourself and do not wait for someone else to pull the data
  • Hands-on A/B testing experience including test design, sample sizing, and interpreting results in a live marketplace or ad auction environment
  • Comfortable using AI tools to accelerate analysis, augment modeling workflows, and generate insights at scale
  • Exceptional communication and data storytelling skills - able to translate complex pricing and marketplace dynamics into clear narratives for general managers and non-technical stakeholders
  • Proven stakeholder partner across Sale, finance, and product. You earn trust through rigor and consistency, not just output
  • Documented, specific revenue impact from analytical work you personally owned and delivered
  • A structured problem-solver comfortable diagnosing ambiguous marketplace and liquidity challenges and building the analytical framework to address them

Preferred

  • B2B marketplace or supplier-side monetization experience
  • Churn and renewal modeling for subscription-based marketplace or SaaS products
  • Experience with ad server platforms and CRM systems in a monetization context

The estimated base salary range for new hires into this role is $135,000-160,000 annually + bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.

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Xometry logo

About Xometry

Sourced by ZipRecruiter

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

Industry

Software development

Company size

501 - 1,000 Employees

Headquarters location

Gaithersburg, MD, US

Year founded

2013