Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
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Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Cengage Group in Wilmington, Delaware is seeking a Faculty Marketing Manager to contribute to faculty demand generation and thought leadership programs. This role focuses on executing marketing ...
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Cengage Group in Wilmington, Delaware is seeking a Faculty Marketing Manager to contribute to faculty demand generation and thought leadership programs. This role focuses on executing marketing ...
New
Demand Gen Manager information
See Delaware salary details
$24.5K - $32.8K
9% of jobs
$32.8K - $41.2K
15% of jobs
$41.8K is the 25th percentile. Wages below this are outliers.
$41.2K - $49.5K
17% of jobs
The median wage is $52.3K / yr.
$49.5K - $57.8K
27% of jobs
$62.9K is the 75th percentile. Wages above this are outliers.
$57.8K - $66.1K
12% of jobs
$66.1K - $74.5K
8% of jobs
$74.5K - $82.8K
4% of jobs
$82.8K - $91.1K
3% of jobs
$91.1K - $99.4K
2% of jobs
$99.4K - $107.8K
2% of jobs
$107.8K - $116.1K
1% of jobs
$24.5K
$59.6K
$116.1K
How much do demand gen manager jobs pay per year?
As of May 28, 2026, the average yearly pay for demand gen manager in Delaware is $59,576.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $68,600.00 per year, depending on experience, location, and employer.
What are the key skills and qualifications needed to thrive as a Demand Gen Manager, and why are they important?
To thrive as a Demand Gen Manager, you need expertise in marketing strategy, campaign management, data analysis, and a solid understanding of lead generation best practices—often supported by a marketing or business degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and creative problem-solving skills help distinguish top performers in this role. These competencies are crucial for driving qualified leads, optimizing campaigns, and achieving revenue goals in competitive markets.
How does a Demand Gen Manager typically collaborate with sales and product teams to achieve lead generation goals?
A Demand Gen Manager works closely with sales and product teams by aligning marketing campaigns with sales objectives and product launches. Regular meetings are held to share insights on target audiences, messaging, and campaign performance, ensuring seamless handoff of qualified leads to the sales team. This collaboration helps tailor marketing strategies for different buyer personas and enables quick adjustments based on feedback from sales and product teams. Effective communication and data sharing are key to driving successful lead generation and conversion.
What does a Demand Gen Manager do?
A Demand Gen Manager is responsible for creating and executing marketing strategies that generate interest and demand for a company's products or services. This role involves planning and managing campaigns across various channels, such as email, social media, and events, to attract and nurture leads. Demand Gen Managers often work closely with sales teams to ensure marketing efforts translate into qualified leads and revenue growth. They also analyze campaign performance to optimize tactics and achieve business goals.
What is the difference between Demand Gen Manager vs Content Marketing Manager?
| Aspect | Demand Gen Manager | Content Marketing Manager |
|---|---|---|
| Primary Focus | Driving lead generation and demand through campaigns | Creating and managing content to engage and educate audiences |
| Skills & Certifications | Marketing automation, analytics, campaign management | Content creation, SEO, storytelling, content strategy |
| Work Environment | Marketing teams, campaign platforms, analytics tools | Content teams, editorial calendars, CMS platforms |
| Industry Usage | Common in B2B and B2C marketing for lead generation | Used across industries for brand awareness and engagement |
While both roles are essential in marketing, the Demand Gen Manager focuses on generating leads and demand through targeted campaigns, whereas the Content Marketing Manager emphasizes creating valuable content to attract and retain audiences. Understanding these differences helps organizations align their marketing strategies effectively.
What job categories do people searching Demand Gen Manager jobs in Delaware look for? The top searched job categories for Demand Gen Manager jobs in Delaware are:
What cities in Delaware are hiring for Demand Gen Manager jobs? Cities in Delaware with the most Demand Gen Manager job openings:
Full-time
Posted 14 days ago
Job description
DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.
We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.
What you'll do
- Own and execute DemandFactor's marketing strategy
- Lead demand-gen, ABM, and digital performance programs
- Build a strong brand and high-impact content engine
- Partner closely with Sales to drive full-funnel results
- Manage marketing KPIs, analytics, attribution, and budget
- Build and grow the marketing team
What we're looking for
- 7–10+ years in B2B marketing (demand gen, performance, growth)
- Proven success in driving measurable pipeline and ROI
- Experience building marketing functions from the ground up
- Strong analytical, strategic, and leadership skills
- Excellent communication and execution abilities
Why DemandFactor
- High-impact leadership role
- Full ownership and autonomy to shape marketing
- Data-driven, innovative environment
- Flexible, remote workplace