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Marketing Strategy Jobs in Virginia (NOW HIRING)

Key focus areas include market research, digital marketing strategy, and building a strong, cohesive brand presence in the market. The role ensures alignment across all market segments in North ...

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Marketing Strategy information

See Virginia salary details

$62.5K

$76.6K

$88.7K

How much do marketing strategy jobs pay per year?

As of Aug 8, 2026, the average yearly pay for marketing strategy in Virginia is $76,584.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,900.00 and $83,300.00 per year, depending on experience, location, and employer.

How do you become a marketing strategist?

To become a marketing strategist, individuals typically need a bachelor's degree in marketing, business, or a related field, along with experience in marketing roles. Developing skills in market research, data analysis, and strategic planning, as well as familiarity with marketing tools and certifications like the CIM or HubSpot, can enhance prospects. Gaining experience through internships or entry-level positions helps build the expertise required for a strategic role.

What does a marketing strategy do?

A marketing strategy for a marketing professional outlines a plan to promote products or services, identify target audiences, and achieve business goals. It involves analyzing market trends, setting objectives, and selecting appropriate channels and tactics to reach potential customers effectively.

What are common challenges faced in marketing strategy, and how do professionals typically overcome them?

Professionals in Marketing Strategy often encounter challenges such as shifting market trends, evolving consumer preferences, and increased competition. To stay ahead, they regularly analyze data, perform competitor and market research, and adapt strategic plans with agility. Collaborating closely with cross-functional teams—including sales, creative, and product development—enables them to align strategies and maximize impact. Staying updated on industry developments and investing in continuous learning also helps marketing strategists navigate these challenges and drive successful campaigns.

What is a marketing strategy?

A Marketing Strategy job involves developing and executing plans to promote a company's products or services effectively. Professionals in this role analyze market trends, identify target audiences, and create strategic campaigns to drive growth and brand awareness. They collaborate with teams across marketing, sales, and product development to ensure alignment with business goals. Strong analytical, creative, and communication skills are essential for success in this field.

What are the key skills and qualifications needed to thrive in marketing strategy?

To thrive in Marketing Strategy, you need strong analytical skills, market research expertise, and a relevant degree such as marketing, business, or communications. Familiarity with CRM systems, digital analytics tools (like Google Analytics), and certifications in digital marketing or data analysis are highly valued. Exceptional communication, creativity, and strategic thinking are soft skills that set top candidates apart. These skills and qualities are essential to designing effective marketing plans, measuring campaign success, and adapting to rapid changes in market trends and consumer behavior.

What are the most commonly searched types of Marketing Strategy jobs in Virginia? The most popular types of Marketing Strategy jobs in Virginia are:
What are popular job titles related to Marketing Strategy jobs in Virginia? For Marketing Strategy jobs in Virginia, the most frequently searched job titles are:
What cities in Virginia are hiring for Marketing Strategy jobs? Cities in Virginia with the most Marketing Strategy job openings:
Infographic showing various Marketing Strategy job openings in Virginia as of July 2026, with employment types broken down into 100% Full Time. Highlights an 74% In-person, and 26% Hybrid job distribution, with an average salary of $76,584 per year, or $36.8 per hour.

Health Care Marketing Strategy Manager

Deloitte

Richmond, VA • On-site

Full-time

Posted 17 days ago


Deloitte rating

8.2

Company rating: 8.2 out of 10

Based on 92 frontline employees who took The Breakroom Quiz

45th of 150 rated financial services


Job description

Position Summary

Throughout the health ecosystem, you'll find courageous and inspiring people who are committed to driving transformation, advancing access to healthcare, and leading a well-being revolution. Where you find innovators committed to sustainable progress, you'll find Deloitte's Life Sciences & Health Care practice. Our leaders work side-by-side to orchestrate and deliver on the business of science and health. We bring trusted, flexible approaches that help foster innovation, harness new technologies, and formulate consumer-driven strategies to engineer a digitally enabled, equitable future of health.

Recruiting for this role ends on September 30, 2026

Work you'll do

The Health Care Marketing Strategy Manager is a client-facing consulting leader responsible for leading the day-to-day delivery of marketing strategy engagements for Health Care clients. This role combines marketing strategy expertise, consulting execution, and Health Care commercial acumen to help clients address the full breadth of the Chief Marketing Officer's agenda. The Manager works across strategy and delivery to turn customer insight, data, and business needs into actionable marketing strategies and measurable outcomes.

As a Manager, you will be responsible for:

  • Leading the day-to-day delivery of marketing strategy engagements for Health Care and clients, spanning the breadth of the CMO agenda including operating model transformation, growth and margin improvement opportunities, resource allocation and investment decision-making, audience segmentation, marketing and campaign strategy, and AI-enablement strategy
  • Partnering with client marketing, commercial, and digital leaders to define marketing strategies tied to clear business outcomes
  • Translating business and customer challenges into structured analyses, insights, and high-quality, executive-ready deliverables grounded in research and data
  • Bringing comfort with the more technical aspects of marketing, including MarTech stacks, platforms, tools, and the implications of AI, to help shape and support broader marketing transformation engagements
  • Managing day-to-day client relationships, facilitating working sessions, and overseeing scope, timelines, risks, and dependencies across workstreams
  • Using advanced analytics and AI-enabled tools to improve efficiency, insight generation, and work quality
  • Supporting practice growth through proposals, solution shaping, workplans, and follow-on opportunities
  • Coaching teams, modeling Deloitte leadership behaviors, and contributing to an inclusive, high-performing culture

A successful candidate would possess these skills:

  • Ability to work independently and collaborate as part of a team
  • Effective written and verbal communication skills
  • Meticulous attention to detail and quality of work product
  • Ability to build and sustain professional relationships
  • Ability to lead projects or workstreams
  • Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
  • Strong interpersonal skills and professional demeanor
  • Ability to meet deadlines
  • Ability to mentor and provide clear guidance to others

The team

An evolving customer and regulatory landscape, cost and operational pressures, and intensifying competition are presenting new organizational and operational hurdles for Health Care organizations. These complex market dynamics are requiring new levels of rigor and insight in marketing strategy, operating model design, and the application of new technology capabilities by marketing leaders.

We are looking for practitioners who will work alongside Health Care organization leadership teams to drive business value through the design and delivery of marketing strategies that connect customer insight to business impact.

Qualifications

Required:

  • 7+ years of experience with a demonstrated history of consulting delivery in marketing strategy, brand and commercial strategy, or related areas of the CMO agenda
  • 4+ years of experience working directly with marketing client teams
  • 4+ years of experience in the US Health Care and Life Sciences ecosystem, including customer and stakeholder dynamics, commercial operating environments, and engagement models
  • 1+ years of experience incorporating AI into daily workflow and leveraging AI tools to enable and optimize the client experience
  • Ability to travel up to 30%+ on average, based on the work you do and the clients you serve
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred:

  • 2+ years of experience leading workstreams or projects, including managing scope, timelines, and deliverables
  • Comfort with and exposure to the technical aspects of marketing, including MarTech platforms, tools, and the implications of AI (no requirement to design or build technology)

Ability to operate effectively in ambiguity and manage complex, multi-stakeholder engagements

  • Experience presenting recommendations and deliverables to executive stakeholders
  • Ability to collaborate effectively with technical teams and translate business needs into analytical or technology-enabled solutions
  • Experience supporting proposals, solution shaping, or workplan development
  • History of bringing a 'Team First' mentality and willingness to work collaboratively in a close-knit community focused on growing our market footprint
  • Experience growing and developing teams, especially practitioners with 0-2 years of experience

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $163,400 - $322,100

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

#Customer_US

#CSD_US

Qualifications:

Position Summary

Throughout the health ecosystem, you'll find courageous and inspiring people who are committed to driving transformation, advancing access to healthcare, and leading a well-being revolution. Where you find innovators committed to sustainable progress, you'll find Deloitte's Life Sciences & Health Care practice. Our leaders work side-by-side to orchestrate and deliver on the business of science and health. We bring trusted, flexible approaches that help foster innovation, harness new technologies, and formulate consumer-driven strategies to engineer a digitally enabled, equitable future of health.

Recruiting for this role ends on September 30, 2026

Work you'll do

The Health Care Marketing Strategy Manager is a client-facing consulting leader responsible for leading the day-to-day delivery of marketing strategy engagements for Health Care clients. This role combines marketing strategy expertise, consulting execution, and Health Care commercial acumen to help clients address the full breadth of the Chief Marketing Officer's agenda. The Manager works across strategy and delivery to turn customer insight, data, and business needs into actionable marketing strategies and measurable outcomes.

As a Manager, you will be responsible for:

  • Leading the day-to-day delivery of marketing strategy engagements for Health Care and clients, spanning the breadth of the CMO agenda including operating model transformation, growth and margin improvement opportunities, resource allocation and investment decision-making, audience segmentation, marketing and campaign strategy, and AI-enablement strategy
  • Partnering with client marketing, commercial, and digital leaders to define marketing strategies tied to clear business outcomes
  • Translating business and customer challenges into structured analyses, insights, and high-quality, executive-ready deliverables grounded in research and data
  • Bringing comfort with the more technical aspects of marketing, including MarTech stacks, platforms, tools, and the implications of AI, to help shape and support broader marketing transformation engagements
  • Managing day-to-day client relationships, facilitating working sessions, and overseeing scope, timelines, risks, and dependencies across workstreams
  • Using advanced analytics and AI-enabled tools to improve efficiency, insight generation, and work quality
  • Supporting practice growth through proposals, solution shaping, workplans, and follow-on opportunities
  • Coaching teams, modeling Deloitte leadership behaviors, and contributing to an inclusive, high-performing culture

A successful candidate would possess these skills:

  • Ability to work independently and collaborate as part of a team
  • Effective written and verbal communication skills
  • Meticulous attention to detail and quality of work product
  • Ability to build and sustain professional relationships
  • Ability to lead projects or workstreams
  • Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
  • Strong interpersonal skills and professional demeanor
  • Ability to meet deadlines
  • Ability to mentor and provide clear guidance to others

The team

An evolving customer and regulatory landscape, cost and operational pressures, and intensifying competition are presenting new organizational and operational hurdles for Health Care organizations. These complex market dynamics are requiring new levels of rigor and insight in marketing strategy, operating model design, and the application of new technology capabilities by marketing leaders.

We are looking for practitioners who will work alongside Health Care organization leadership teams to drive business value through the design and delivery of marketing strategies that connect customer insight to business impact.

Qualifications

Required:

  • 7+ years of experience with a demonstrated history of consulting delivery in marketing strategy, brand and commercial strategy, or related areas of the CMO agenda
  • 4+ years of experience working directly with marketing client teams
  • 4+ years of experience in the US Health Care and Life Sciences ecosystem, including customer and stakeholder dynamics, commercial operating environments, and engagement models
  • 1+ years of experience incorporating AI into daily workflow and leveraging AI tools to enable and optimize the client experience
  • Ability to travel up to 30%+ on average, based on the work you do and the clients you serve
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred:

  • 2+ years of experience leading workstreams or projects, including managing scope, timelines, and deliverables
  • Comfort with and exposure to the technical aspects of marketing, including MarTech platforms, tools, and the implications of AI (no requirement to design or build technology)

Ability to operate effectively in ambiguity and manage complex, multi-stakeholder engagements

  • Experience presenting recommendations and deliverables to executive stakeholders
  • Ability to collaborate effectively with technical teams and translate business needs into analytical or technology-enabled solutions
  • Experience supporting proposals, solution shaping, or workplan development
  • History of bringing a 'Team First' mentality and willingness to work collaboratively in a close-knit community focused on growing our market footprint
  • Experience growing and developing teams, especially practitioners with 0-2 years of experience

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $163,400 - $322,100

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

#Customer_US

#CSD_US

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