As Manager, Media Strategy & Planning, you will build and oversee the execution of comprehensive ... Partner closely with internal marketing, creative, brand, and agency teams to ensure media ...
As Manager, Media Strategy & Planning, you will build and oversee the execution of comprehensive ... Partner closely with internal marketing, creative, brand, and agency teams to ensure media ...
AVP, Enterprise Marketing
Arlington, VA · On-site
The AVP leads the development of enterprise marketing strategies across the organization's Program Impact, Fundraising & Partnerships, and Markets portfolios, ensuring all marketing efforts are ...
AVP, Enterprise Marketing
Arlington, VA · On-site
The AVP leads the development of enterprise marketing strategies across the organization's Program Impact, Fundraising & Partnerships, and Markets portfolios, ensuring all marketing efforts are ...
Marketing Director
Mclean, VA · On-site
$150 - $200/hr
Directly own marketing strategy and execution for a select portfolio of solutions alongside leading the broader team * Advance the team's AI-enabled marketing model, including our use of Jasper ...
Marketing Director
Mclean, VA · On-site
$150 - $200/hr
Directly own marketing strategy and execution for a select portfolio of solutions alongside leading the broader team * Advance the team's AI-enabled marketing model, including our use of Jasper ...
Marketing Director
Mclean, VA · Hybrid
Directly own marketing strategy and execution for a select portfolio of solutions alongside leading the broader team * Advance the team's AI-enabled marketing model, including our use of Jasper ...
Marketing Director
Mclean, VA · Hybrid
Directly own marketing strategy and execution for a select portfolio of solutions alongside leading the broader team * Advance the team's AI-enabled marketing model, including our use of Jasper ...
Vice President of Marketing
Arlington, VA · On-site
We provide a broad range of strategic, financial, operational, and technology-enabled consulting ... The VP of Marketing will elevate the firm's market presence; ensure consistency of brand and ...
Vice President of Marketing
Arlington, VA · On-site
We provide a broad range of strategic, financial, operational, and technology-enabled consulting ... The VP of Marketing will elevate the firm's market presence; ensure consistency of brand and ...
Marketing Director
Mclean, VA · On-site
Directly own marketing strategy and execution for a select portfolio of solutions alongside leading the broader team * Advance the team's AI-enabled marketing model, including our use of Jasper ...
Marketing Director
Mclean, VA · On-site
Directly own marketing strategy and execution for a select portfolio of solutions alongside leading the broader team * Advance the team's AI-enabled marketing model, including our use of Jasper ...
AVP, Enterprise Marketing
Arlington, VA · On-site
The AVP leads the development of enterprise marketing strategies across the organization's Program Impact, Fundraising & Partnerships, and Markets portfolios, ensuring all marketing efforts are ...
AVP, Enterprise Marketing
Arlington, VA · On-site
The AVP leads the development of enterprise marketing strategies across the organization's Program Impact, Fundraising & Partnerships, and Markets portfolios, ensuring all marketing efforts are ...
Marketing Director
Mclean, VA · Hybrid
Directly own marketing strategy and execution for a select portfolio of solutions alongside leading the broader team * Advance the team's AI-enabled marketing model, including our use of Jasper ...
Quick apply
Marketing Director
Mclean, VA · Hybrid
Directly own marketing strategy and execution for a select portfolio of solutions alongside leading the broader team * Advance the team's AI-enabled marketing model, including our use of Jasper ...
Associate Director, Marketing
Charlottesville, VA · On-site
$135K - $218K/yr
The Associate Director, Marketing is a strategic leader within the Office of Strategic Marketing and Communications responsible for stewarding and advancing the UVA Health brand, supporting UVA ...
Associate Director, Marketing
Charlottesville, VA · On-site
$135K - $218K/yr
The Associate Director, Marketing is a strategic leader within the Office of Strategic Marketing and Communications responsible for stewarding and advancing the UVA Health brand, supporting UVA ...
You will build the marketing strategy and the supporting business case yourself and bring that strategy to the Market President with the data and rigor needed to earn sign-off on budget and major ...
Quick apply
You will build the marketing strategy and the supporting business case yourself and bring that strategy to the Market President with the data and rigor needed to earn sign-off on budget and major ...
Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Out...
Mclean, VA · On-site
Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbound) Hybrid As the Senior Manager of Performance Marketing (Click-Based Outbound), you will lead the ...
Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Out...
Mclean, VA · On-site
Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbound) Hybrid As the Senior Manager of Performance Marketing (Click-Based Outbound), you will lead the ...
Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbou
Richmond, VA · On-site
Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbound) Hybrid As the Senior Manager of Performance Marketing (Click-Based Outbound), you will lead the ...
Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbou
Richmond, VA · On-site
Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbound) Hybrid As the Senior Manager of Performance Marketing (Click-Based Outbound), you will lead the ...
Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Out...
Richmond, VA · On-site
Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbound) Hybrid As the Senior Manager of Performance Marketing (Click-Based Outbound), you will lead the ...
Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Out...
Richmond, VA · On-site
Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbound) Hybrid As the Senior Manager of Performance Marketing (Click-Based Outbound), you will lead the ...
Performance Marketing Manager
Mclean, VA · On-site
The Performance Marketing team is at the forefront of SBB's growth strategy, building the engine to propel SBB's growth. The team drives acquisitions and brand awareness through a robust and growing ...
Performance Marketing Manager
Mclean, VA · On-site
The Performance Marketing team is at the forefront of SBB's growth strategy, building the engine to propel SBB's growth. The team drives acquisitions and brand awareness through a robust and growing ...
The Performance Marketing team is at the forefront of SBB's growth strategy, building the engine to propel SBB's growth. The team drives acquisitions and brand awareness through a robust and growing ...
The Performance Marketing team is at the forefront of SBB's growth strategy, building the engine to propel SBB's growth. The team drives acquisitions and brand awareness through a robust and growing ...
Performance Marketing Manager
Mclean, VA · On-site
The Performance Marketing team is at the forefront of SBB's growth strategy, building the engine to propel SBB's growth. The team drives acquisitions and brand awareness through a robust and growing ...
Performance Marketing Manager
Mclean, VA · On-site
The Performance Marketing team is at the forefront of SBB's growth strategy, building the engine to propel SBB's growth. The team drives acquisitions and brand awareness through a robust and growing ...
Marketing Associate
Virginia Beach, VA · On-site
Complete projects to support inbound, outbound and strategic marketing initiatives; * Conduct competitive research to influence positioning decisions and marketing campaigns; * Perform marketing ...
Marketing Associate
Virginia Beach, VA · On-site
Complete projects to support inbound, outbound and strategic marketing initiatives; * Conduct competitive research to influence positioning decisions and marketing campaigns; * Perform marketing ...
Marketing Associate
Virginia Beach, VA · On-site
Complete projects to support inbound, outbound and strategic marketing initiatives; * Conduct competitive research to influence positioning decisions and marketing campaigns; * Perform marketing ...
Marketing Associate
Virginia Beach, VA · On-site
Complete projects to support inbound, outbound and strategic marketing initiatives; * Conduct competitive research to influence positioning decisions and marketing campaigns; * Perform marketing ...
Optimize SEO strategy , ensuring high-ranking content that attracts the right audience ... Own marketing automation & CRM workflows in HubSpot to nurture and convert leads. Continuously ...
Optimize SEO strategy , ensuring high-ranking content that attracts the right audience ... Own marketing automation & CRM workflows in HubSpot to nurture and convert leads. Continuously ...
About the role Analyst1 is seeking a highly strategic and innovative Vice President of Marketing to lead the evolution of our marketing strategy. This leadership role is critical at a pivotal time as ...
Quick apply
About the role Analyst1 is seeking a highly strategic and innovative Vice President of Marketing to lead the evolution of our marketing strategy. This leadership role is critical at a pivotal time as ...
Marketing Strategy information
See Virginia salary details
$62.5K - $64.8K
7% of jobs
$64.8K - $67.2K
10% of jobs
$67.2K - $69.6K
8% of jobs
$69.9K is the 25th percentile. Wages below this are outliers.
$69.6K - $72K
10% of jobs
$72K - $74.4K
10% of jobs
The median wage is $76K / yr.
$74.4K - $76.8K
10% of jobs
$76.8K - $79.2K
10% of jobs
$79.2K - $81.6K
10% of jobs
$82.3K is the 75th percentile. Wages above this are outliers.
$81.6K - $84K
8% of jobs
$84K - $86.3K
10% of jobs
$86.3K - $88.7K
10% of jobs
$62.5K
$76.6K
$88.7K
How much do marketing strategy jobs pay per year?
What is a marketing strategy?
A Marketing Strategy job involves developing and executing plans to promote a company's products or services effectively. Professionals in this role analyze market trends, identify target audiences, and create strategic campaigns to drive growth and brand awareness. They collaborate with teams across marketing, sales, and product development to ensure alignment with business goals. Strong analytical, creative, and communication skills are essential for success in this field.
What are the key skills and qualifications needed to thrive in marketing strategy?
To thrive in Marketing Strategy, you need strong analytical skills, market research expertise, and a relevant degree such as marketing, business, or communications. Familiarity with CRM systems, digital analytics tools (like Google Analytics), and certifications in digital marketing or data analysis are highly valued. Exceptional communication, creativity, and strategic thinking are soft skills that set top candidates apart. These skills and qualities are essential to designing effective marketing plans, measuring campaign success, and adapting to rapid changes in market trends and consumer behavior.
What are common challenges faced in marketing strategy, and how do professionals typically overcome them?
Professionals in Marketing Strategy often encounter challenges such as shifting market trends, evolving consumer preferences, and increased competition. To stay ahead, they regularly analyze data, perform competitor and market research, and adapt strategic plans with agility. Collaborating closely with cross-functional teams—including sales, creative, and product development—enables them to align strategies and maximize impact. Staying updated on industry developments and investing in continuous learning also helps marketing strategists navigate these challenges and drive successful campaigns.
What are the most commonly searched types of Marketing Strategy jobs in Virginia?
The most popular types of Marketing Strategy jobs in Virginia are:
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For Marketing Strategy jobs in Virginia, the most frequently searched job titles are:
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Cities in Virginia with the most Marketing Strategy job openings:

Full-time
Medical, Dental, Retirement, PTO
Posted 21 days ago
Key responsibilities
Lead the planning, management, and execution of Hilton's Masterbrand media campaigns to deliver integrated, full-funnel media plans that meet business objectives.
Manage enterprise media partnerships and sponsorships, ensuring successful execution, ongoing optimization, and delivery of business outcomes.
Track, evaluate, and communicate partnership performance and develop executive-ready reports demonstrating business impact and informing future investments.
Hilton rating
6.4
Based on 767 frontline employees who took The Breakroom Quiz
56th of 109 rated hotels
Job description
Exceptional Hospitality Starts with You
This role is based at one of our corporate offices in McLean, VA or Dallas, TX
The Marketing & Loyalty team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results. As Manager, Media Strategy & Planning, you will build and oversee the execution of comprehensive, multi-channel media plans for Hilton, contributing to innovative and impactful campaign development from conceptualization through execution in a collaborative, fast-paced environment. You will ensure timelines are met, expectations across multiple partners are managed, and strong media safeguards are implemented, while providing subject-matter expertise, leading media agency relationships, and applying emerging tactics in the evolving advertising marketplace.
What you'll do during a typical day:
- Lead the planning, management, and execution of Hilton's Masterbrand media campaigns, partnering with internal stakeholders and agency teams to deliver integrated, full-funnel media plans that achieve business objectives.
- Manage enterprise media partnerships and sponsorships, ensuring successful execution, ongoing optimization, and delivery against agreed business outcomes.
- Track, evaluate, and communicate partnership performance and value realization, developing executive-ready reporting that demonstrates business impact and informs future investment decisions.
- Lead the planning and activation of sponsorship and custom media programs with key media partners, ensuring strategic alignment with campaign objectives.
- Partner closely with internal marketing, creative, brand, and agency teams to ensure media, creative assets, and custom executions are aligned, delivered on time, and optimized across all placements and channels.
- Build strong cross-functional relationships across Marketing, Brand, Creative, Partnerships, and agency teams to successfully manage complex initiatives and drive projects from strategy through execution.
How you'll collaborate with others:
- Partner closely with Enterprise Marketing, Brand, Creative, Partnerships, and agency teams to align media strategy, creative assets, custom executions, timelines, and business objectives.
- Lead media agency relationships and provide the Marketing team with media strategy and planning subject-matter expertise.
- Build trusted relationships within the media community and across internal teams to manage complex initiatives in a collaborative environment.
Deliverables you'll take ownership of:
- Integrated, full-funnel Masterbrand media plans that achieve defined business objectives.
- Enterprise media partnerships and sponsorships executed, optimized, and delivered against agreed business outcomes.
- Executive-ready partnership performance and value-realization reporting that demonstrates business impact and informs future investment decisions.
- Sponsorship and custom media programs activated with key media partners and aligned to campaign objectives.
- Media and creative assets aligned, delivered on time, and optimized across placements and channels.
You have these minimum qualifications:
- Five (5) years of work experience at a media agency or in a corporate media role
- Experience planning across a wide array of media channels, including Social, TV/Video, Audio, Digital, and other non-traditional media
- Experience planning and stewarding cross-channel media campaigns and sponsorships
- Strong understanding of the programmatic digital landscape and how to use audience and data-targeting tactics
- This is a hybrid role based in our corporate office in Dallas, TX or McLean, VA
- Travel up to 10%
It would be useful if you have:
- BA/BS Bachelor's degree
- Project-management ability across critical and often fluctuating deadlines
- Experience overseeing college sports marketing and media partnerships
- Flexibility as needs evolve, with the ability to establish clear processes and direction
- Strong reputation within the media community
- Experience managing complex media plans across several lines of business
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
- Incredible travel perks - Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton - Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave - Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support - Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge - In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources - Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
- Generous paid time off (PTO) - Recharge, relax, and take time for what matters most
- Health & welfare benefits - From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
- Financial security for your future - Our retirement plans make it easier to save for what's next
*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $90,000 - $130,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.
About Us
Join an Award-Winning Workplace Culture
At Hilton, we don't just deliver exceptional experiences for our guests-we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.
Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career-and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay-we're a great place to work.
About Hilton
Sourced by ZipRecruiter
Industry
Hospitality services and traveler accommodation
Company size
10,000+ Employees
Headquarters location
McLean, VA, US