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Lifecycle Marketing Manager Jobs in Virginia (NOW HIRING)

Wolters Kluwer

Customer Marketing Manager

Glen Allen, VA

$107K - $188K/yr

About the Role We are seeking a strategic and results-driven Customer Marketing Manager for our WK ... Strong understanding of customer journey mapping and lifecycle strategy * Experience working cross ...

Wolters Kluwer

Customer Marketing Manager

Glen Allen, VA

$107K - $188K/yr

About the Role We are seeking a strategic and results-driven Customer Marketing Manager for our WK ... Strong understanding of customer journey mapping and lifecycle strategy * Experience working cross ...

Wolters Kluwer

Customer Marketing Manager

Glen Allen, VA

$107K - $188K/yr

About the Role We are seeking a strategic and results-driven Customer Marketing Manager for our WK ... Strong understanding of customer journey mapping and lifecycle strategy * Experience working cross ...

Saliense Consulting LLC

Marketing Manager

Mclean, VA · On-site

Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle ... Experience with marketing automation and CRM tools * Knowledge of Analytics/SEO and use of plug-ins

ID.me

Enterprise Marketing Manager

Mclean, VA · On-site

Enterprise Marketing Manager Location: Mountain View, CA or McLean, VA (Full-time, in-office) Role ... lifecycle) as the team matures over the next 12-18 months. If you want a broad scope, lots of ...

Gnw

Paid Digital Marketing Specialist

Richmond, VA · Hybrid

You will help manage campaigns in-platform, support creative development, coordinate affiliate ... Coordinate with Analytics, Lifecycle Marketing, SEO, Product Marketing, and external partners to ...

ID.me

Enterprise Marketing Manager

Mclean, VA · On-site

Enterprise Marketing Manager Location: Mountain View, CA or McLean, VA (Full-time, in-office) Role ... lifecycle) as the team matures over the next 12-18 months. If you want a broad scope, lots of ...

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Lifecycle Marketing Manager information

See Virginia salary details

$32.7K

$82.8K

$144.3K

How much do lifecycle marketing manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for lifecycle marketing manager in Virginia is $82,772.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $97,200.00 per year, depending on experience, location, and employer.

What is a lifecycle marketing manager?

A Lifecycle Marketing Manager is responsible for creating and executing marketing strategies that engage customers throughout their entire relationship with a brand. This role involves managing customer journeys, from acquisition and onboarding to retention and re-engagement, using data-driven approaches and personalized messaging. The goal is to maximize customer lifetime value, reduce churn, and enhance overall satisfaction by delivering targeted communications at key stages. Lifecycle Marketing Managers often collaborate closely with product, sales, and analytics teams to ensure a seamless customer experience.

What are the key skills and qualifications needed to thrive as a lifecycle marketing manager?

To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, data analysis, and a background in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and proficiency in tools for analytics and A/B testing are typically required. Strong communication, project management, and analytical thinking set top performers apart in this role. These skills ensure effective customer engagement, retention, and measurable growth across all stages of the customer journey.

How does a lifecycle marketing manager typically collaborate with product, sales, and customer success teams?

Lifecycle Marketing Managers work closely with cross-functional teams to ensure a seamless customer journey. They collaborate with product teams to understand new features or updates that should be communicated to users, coordinate with sales to align messaging and nurture leads, and partner with customer success to identify opportunities for retention and upsell campaigns. Regular meetings, shared project management tools, and clear communication channels are essential for aligning strategies and achieving shared goals across these departments.

How much do lifecycle marketing managers make?

Lifecycle marketing managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand industries can offer higher salaries, often supplemented with bonuses and benefits. Strong skills in data analysis, marketing automation tools, and customer segmentation are valuable for higher compensation.

Is a lifecycle marketing manager a high paying job?

A lifecycle marketing manager typically earns a competitive salary that varies based on experience, location, and company size. In general, it is considered a mid- to high-level marketing role with potential for higher compensation, especially with skills in data analysis, marketing automation tools, and strategic planning.

What are the most commonly searched types of Lifecycle Marketing jobs in Virginia?

The most popular types of Lifecycle Marketing jobs in Virginia are:

What are popular job titles related to Lifecycle Marketing Manager jobs in Virginia?

For Lifecycle Marketing Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Lifecycle Marketing Manager jobs in Virginia look for?

The top searched job categories for Lifecycle Marketing Manager jobs in Virginia are:

Lifecycle Marketing Manager jobs near you
Infographic showing various Lifecycle Marketing Manager job openings in Virginia as of August 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $82,772 per year, or $39.8 per hour.

CRM & Lifecycle Marketing Manager

[solidcore]

Arlington, VA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 6 days ago

Job description

[solidcore] is seeking a CRM & Lifecycle Marketing Manager to join our Marketing team at HQ in Arlington, Virginia. This role owns the strategy and execution of the existing member lifecycle, from initial membership through tier upgrades, loyalty engagement, churn prevention, and winback, ensuring every touchpoint drives measurable impact on client lifetime value (LTV).
Reporting to the Senior Director, Lifecycle and Marketing Operations, you will lead specific lifecycle programs end-to-end: setting the strategy, building the execution plan, and partnering with cross-functional teams to bring it to life. This role blends strategic ownership with hands-on execution, and is a strong fit for someone who wants to grow into broader lifecycle leadership.
The ideal candidate has a track record of building and optimizing CRM programs, is comfortable owning a roadmap independently, and brings a strong point of view on what drives long-term member engagement and retention.
What you'll be doing:
Lifecycle Strategy & Program Ownership
  • Own the strategy and roadmap for existing-member programs, including membership tier upgrades (e.g., MTM to Committed), churn prevention, milestone/loyalty engagement, and member winback, from concept through measurement.
  • Lead strategy and execution for the milestone and loyalty program, from initial build through launch and ongoing optimization, to reinforce engagement and reduce churn risk.
  • Shape strategy and lead execution for member-related flows supporting the new modality launch.
  • Spearhead lifecycle strategy for international market expansion beginning in 2027, building foundational CRM programs as new markets come online.
  • Support member-related execution for national partnership campaigns (e.g., Core Collective), ensuring these initiatives support engagement and retention goals for existing members.
  • Design and continuously optimize member journeys in Klaviyo, balancing automation with the flexibility to layer in seasonal or brand-driven moments.
  • Partner with Studio Operations and Field teams to align retention messaging with in-studio member experience, ensuring CRM programs reinforce (rather than duplicate) staff-led touchpoints.
  • Lead creative review for lifecycle campaigns, providing strategic direction and feedback to internal and agency creative partners to ensure work is on-brand and performance-driven.

Data-Driven Optimization
  • Analyze campaign and journey performance against key retention metrics (churn by membership type, cohort LTV, winback conversion rate, membership upgrade rate), and translate findings into a prioritized optimization plan.
  • Own a regular reporting cadence for owned programs, feeding key insights and progress into weekly, monthly, and quarterly business reviews.
  • Lead A/B testing across owned programs, and build a point of view on what's working and why.
  • Use AI tools both to speed up execution (drafting copy variants, summarizing performance data) and to support strategic work, like surfacing patterns in client behavior data or stress-testing segmentation logic, while ensuring outputs are validated before use in decision-making.

Cross-Functional Partnership
  • Partner with Digital, Brand, Field, and Strategy teams to ensure lifecycle programs are aligned with broader marketing initiatives and reflect current brand and tone standards.
  • Partner with GrowthMinded and Strategy on retention and LTV reporting, ensuring metrics used in CRM decision-making stay consistent with company-wide definitions.
  • Represent the Lifecycle team in cross-functional planning for major retention-focused initiatives (e.g., loyalty program rollout, member experience updates, international expansion), ensuring lifecycle programs are built into the plan from the start.
  • Brief and manage day-to-day workstreams with growth and lifecycle marketing agencies, ensuring deliverables meet [solidcore] brand standards and program timelines.

What skills & experience you'll bring to us:
  • 3-5 years of experience in lifecycle marketing, CRM, or retention strategy, preferably in fitness, health & wellness, or a subscription-based business.
  • Hands-on experience owning campaigns and journeys in a CRM/marketing automation platform; experience with both Klaviyo and Axle strongly preferred.
  • Track record of using data to drive lifecycle strategy decisions; comfort working in tools like Tableau or Looker.
  • Experience building marketing strategies that tell a clear story and gain buy-in across stakeholders, not just report on past performance.
  • Experience mentoring or providing feedback to junior team members, even informally.
  • Comfortable using AI tools to accelerate both tactical work (copy drafts, reporting summaries) and strategic work (data synthesis, segmentation exploration), with sound judgment on when outputs need human validation.
  • Strong project management skills, with the ability to own a roadmap independently and manage multiple priorities in a fast-paced environment.
  • Clear, confident communicator, comfortable presenting recommendations to senior stakeholders.

Compensation & Benefits:
  • Competitive base salary $85,552-$97,282, based on experience
  • Bonus eligibility based on performance
  • Monthly cell phone stipend
  • 401(k) with employer match
  • Medical, dental, and vision insurance
  • Paid parental leave and parental pay benefits
  • Free telehealth services
  • Employee Assistance Program (EAP)
  • Pre-tax commuter benefits
  • Flexible PTO
  • Free drop-in classes at [solidcore]
  • And more!

[solidcore] is a national boutique fitness company with 100+ studios across the country. Our signature workout is 50 minutes of low-impact, high-intensity strength training: the lights are low and the music is loud. The coach guides the class through a series of slow & controlled movements that are sequenced to work muscles to failure. This class is accessible for all fitness levels and can be amplified or modified to accommodate individual goals. Class is as intense as our reviews suggest, but our instructors go above and beyond to provide a welcoming, supportive, empowering, and challenging experience for all. Please visit our website here to read more about our mission.
[solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team.
[solidcore] is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. [solidcore] makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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