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Lifecycle Marketing Manager Jobs (NOW HIRING)

tastylive

Lifecycle Marketing Manager

Chicago, IL · On-site

$120K - $148K/yr

Lifecycle Marketing Manager Location: Chicago, IL - Hybrid 3 days/week in office We're looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from ...

tastytrade

Lifecycle Marketing Manager

Chicago, IL · On-site

$120K - $148K/yr

Lifecycle Marketing Manager Location: Chicago, IL - Hybrid 3 days/week in office We're looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from ...

tastylive

Lifecycle Marketing Manager

Chicago, IL · Hybrid

$120K - $148K/yr

Lifecycle Marketing Manager Location: Chicago, IL - Hybrid 3 days/week in office We're looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from ...

tastytrade

Lifecycle Marketing Manager

Chicago, IL · Hybrid

$120K - $148K/yr

Lifecycle Marketing Manager Location: Chicago, IL - Hybrid 3 days/week in office We're looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from ...

Uphold

Lifecycle Marketing Manager

Manhattan, NY · On-site

The Lifecycle Marketing Manager will work cross-functionally across Marketing, Product, Data Science, Engineering, Regulatory, and Operations to execute scalable, data-informed campaigns that deepen ...

Uphold

Lifecycle Marketing Manager

New York, NY · On-site

The Lifecycle Marketing Manager will work cross-functionally across Marketing, Product, Data Science, Engineering, Regulatory, and Operations to execute scalable, data-informed campaigns that deepen ...

EMARKETER

Lifecycle Marketing Manager

New York, NY

$105K - $125K/yr

We're hiring a Lifecycle Marketing Manager to join our Marketing team at EMARKETER. The Role and Team: The Lifecycle Marketing Manager is responsible for executing integrated demand generation and ...

Uphold

Lifecycle Marketing Manager

Manhattan, NY · Hybrid

The Lifecycle Marketing Manager will work cross-functionally across Marketing, Product, Data Science, Engineering, Regulatory, and Operations to execute scalable, data-informed campaigns that deepen ...

EMARKETER

Lifecycle Marketing Manager

New York, NY · On-site

$105K - $125K/yr

The Lifecycle Marketing Manager is responsible for executing integrated demand generation and account-based marketing (ABM) programs that drive qualified leads, pipeline, and revenue across EMARKETER ...

Hydrow, Inc.

Lifecycle Marketing Manager

Boston, MA · On-site +1

WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey -- from lead capture and nurture through ...

Hydrow, Inc.

Lifecycle Marketing Manager

Boston, MA · On-site +1

$100K - $115K/yr

WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey - from lead capture and nurture through ...

Fullbay

Lifecycle Marketing Manager

Phoenix, AZ

Lifecycle Marketing Manager About Us: At Fullbay, our mission is simple - to create safer roads for our families and yours. As leaders in the heavy-duty repair industry, we power shops with ...

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How much do lifecycle marketing manager jobs pay per year?

As of Jun 8, 2026, the average yearly pay for lifecycle marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is a Lifecycle Marketing Manager?

A Lifecycle Marketing Manager is responsible for creating and executing marketing strategies that engage customers throughout their entire relationship with a brand. This role involves managing customer journeys, from acquisition and onboarding to retention and re-engagement, using data-driven approaches and personalized messaging. The goal is to maximize customer lifetime value, reduce churn, and enhance overall satisfaction by delivering targeted communications at key stages. Lifecycle Marketing Managers often collaborate closely with product, sales, and analytics teams to ensure a seamless customer experience.

What are the key skills and qualifications needed to thrive as a Lifecycle Marketing Manager, and why are they important?

To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, data analysis, and a background in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and proficiency in tools for analytics and A/B testing are typically required. Strong communication, project management, and analytical thinking set top performers apart in this role. These skills ensure effective customer engagement, retention, and measurable growth across all stages of the customer journey.

How does a Lifecycle Marketing Manager typically collaborate with product, sales, and customer success teams?

Lifecycle Marketing Managers work closely with cross-functional teams to ensure a seamless customer journey. They collaborate with product teams to understand new features or updates that should be communicated to users, coordinate with sales to align messaging and nurture leads, and partner with customer success to identify opportunities for retention and upsell campaigns. Regular meetings, shared project management tools, and clear communication channels are essential for aligning strategies and achieving shared goals across these departments.
More about Lifecycle Marketing Manager jobs
What cities are hiring for Lifecycle Marketing Manager jobs? Cities with the most Lifecycle Marketing Manager job openings:
What are the most commonly searched types of Lifecycle Marketing jobs? The most popular types of Lifecycle Marketing jobs are:
What states have the most Lifecycle Marketing Manager jobs? States with the most job openings for Lifecycle Marketing Manager jobs include:
What job categories do people searching Lifecycle Marketing Manager jobs look for? The top searched job categories for Lifecycle Marketing Manager jobs are:
Lifecycle Marketing Manager jobs near you
Infographic showing various Lifecycle Marketing Manager job openings in the United States as of May 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Lifecycle Marketing Manager

Lifecycle Marketing Manager

Internet Brands

Minneapolis, MN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago

Internet Brands rating

8.7

Company rating: 8.7 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

38th of 186 rated software companies

Job description

Lifecycle Marketing Manager
The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base, with a strong focus on customer advocacy (references, referrals, case studies, and stories) and retention-oriented lifecycle communications.
This role partners closely with Customer Success, Account Management, Sales Ops, Product Marketing, and Data to help deliver consistent, value-driven customer experiences that support onboarding, adoption, renewals, and expansion. The role is highly hands-on and execution-focused, contributing directly to programs that increase engagement, satisfaction, and lifetime value.
The Lifecycle Marketing Manager supports customer marketing for all service lines, reports to the Sr. Manager of Lifecycle Marketing. This is an opportunity to make an immediate impact on a small, fast-moving team.
Essential Functions
Lifecycle & Retention Support
  • Execute cross-channel customer lifecycle communications (email, in-product messaging, webinars, education/resources, community) that support onboarding, adoption, engagement, renewals, and advocacy, excluding new-logo acquisition.
  • Support the mapping and ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience.
  • Support retention initiatives by helping identify churn risks, assisting with re-engagement programs, and communicating ongoing value to existing customers.
Expansion Support (Upsell & Cross-Sell)
  • Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns.
  • Collaborate with Sales, Account Management, and Customer Success to assist with expansion-focused communications and customer-facing materials.
Customer Marketing & Advocacy
  • Execute customer marketing programs that support advocacy, including customer references, referrals, testimonials, case studies, reviews, and customer stories.
  • Partner with Customer Success and Account Management to identify advocate-ready customers and coordinate outreach and content development.
  • Assist in developing customer-facing content (case studies, success stories, quotes, webinars, education materials) that highlights outcomes, value, and ROI.
Enablement, Insights & Optimization
  • Working with Product Marketing, create ad maintain customer-facing and internal materials (one-pagers, decks, email templates, FAQs) that support renewals, expansion, and customer education.
  • Use customer insights and performance data (usage trends, NPS/CSAT, support inputs) to help refine messaging, segmentation, and timing.
  • Assist with experimentation and performance tracking to improve activation, adoption, engagement, renewals, and expansion outcomes.
  • Help maintain dashboards and reports related to lifecycle performance, retention, adoption, and advocacy.
Team & Day-to-Day Execution
  • Contribute as a hands-on team member, balancing independent execution with cross-functional collaboration.
Minimum Qualifications
  • Experience executing lifecycle or customer marketing programs in a B2B environment, with exposure to retention, advocacy, renewals, or expansion initiatives.
  • Experience: 3-5 years of B2B lifecycle or customer marketing experience preferred.
  • Strong organizational and execution skills with the ability to manage multiple programs simultaneously.
  • Hands-on experience with Salesforce preferred.
  • Comfortable working cross-functionally and supporting shared goals across Marketing, Customer Success, and Sales.
  • Analytical mindset with experience using data to measure performance and inform improvements.
  • Ability to adapt in a fast-paced environment with evolving priorities.
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to depend on your skills, qualifications, and experience. We expect compensation for this role starting at 90K. We encourage all interested candidates to apply.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra
Employment Type: Full-Time

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