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Lifecycle Marketing Manager Jobs (NOW HIRING)

Thermomix® USA

Lifecycle Marketing Manager

Dallas, TX · On-site

Lifecycle Marketing Manager Reports To: Senior Manager, Digital & Customer Marketing About the Role We are seeking a strategic, detail-oriented, and performance-driven Lifecycle Marketing Manager to ...

Mondo

Lifecycle Marketing Manager

Atlanta, GA · On-site

$100K - $115K/yr

Lifecycle Marketing Manager, Hybrid (Atlanta, GA). Start date is To be confirmed for this Permanent position. Job Title: Lifecycle Marketing Manager Location-Type: Hybrid, Atlanta, GA (3x per week in ...

Upstart

Lifecycle Marketing Manager

OR · On-site +1

As the Lifecycle Marketing Manager, Core Products, you will own the strategy and performance of lifecycle marketing programs for prior Personal Loan applicants. You'll develop and optimize multi ...

Filson

Lifecycle Marketing Manager

Seattle, WA

ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...

Filson

Lifecycle Marketing Manager

Seattle, WA · On-site

ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...

Dr. Squatch

Lifecycle Marketing Manager

Los Angeles, CA · Hybrid

$100K - $115K/yr

We are seeking a proactive and detail-oriented Lifecycle Marketing Manager to join our Marketing team. This individual will own the planning, execution, and optimization of Dr. Squatch's email and ...

Filson

Lifecycle Marketing Manager

Seattle, WA

ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...

OpenLoop Health, Inc

Lifecycle Marketing Manager

About the Role OpenLoop is looking for a Lifecycle Marketing Manager to build and lead our lifecycle marketing efforts across prospect, customer, and patient communications. In this role, you will ...

Hydrow, Inc.

Lifecycle Marketing Manager

Boston, MA · On-site +1

$100K - $115K/yr

WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey - from lead capture and nurture through ...

Upstart

Lifecycle Marketing Manager

As the Lifecycle Marketing Manager, Core Products, you will own the strategy and performance of lifecycle marketing programs for prior Personal Loan applicants. You'll develop and optimize multi ...

Groombuggy Inc.

Lifecycle Marketing Manager

About This Role Barkbus is seeking an experienced Fractional Lifecycle Marketing Manager to own and scale our customer lifecycle marketing strategy across email and SMS. This is a hands-on, execution ...

Hydrow, Inc.

Lifecycle Marketing Manager

Boston, MA · On-site

$100K - $115K/yr

WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey - from lead capture and nurture through ...

Earnest

Lifecycle Marketing Manager

San Francisco, CA

$140K - $175K/yr

The Lifecycle Marketing Manager will report to VP, Performance Marketing. As the Lifecycle Marketing Manager, you will: * Own Lifecycle Strategy & Execution: Set the roadmap and execute hands-on ...

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How much do lifecycle marketing manager jobs pay per year?

As of Jul 22, 2026, the average yearly pay for lifecycle marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is a Lifecycle Marketing Manager?

A Lifecycle Marketing Manager is responsible for creating and executing marketing strategies that engage customers throughout their entire relationship with a brand. This role involves managing customer journeys, from acquisition and onboarding to retention and re-engagement, using data-driven approaches and personalized messaging. The goal is to maximize customer lifetime value, reduce churn, and enhance overall satisfaction by delivering targeted communications at key stages. Lifecycle Marketing Managers often collaborate closely with product, sales, and analytics teams to ensure a seamless customer experience.

What are the key skills and qualifications needed to thrive as a Lifecycle Marketing Manager, and why are they important?

To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, data analysis, and a background in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and proficiency in tools for analytics and A/B testing are typically required. Strong communication, project management, and analytical thinking set top performers apart in this role. These skills ensure effective customer engagement, retention, and measurable growth across all stages of the customer journey.

How does a Lifecycle Marketing Manager typically collaborate with product, sales, and customer success teams?

Lifecycle Marketing Managers work closely with cross-functional teams to ensure a seamless customer journey. They collaborate with product teams to understand new features or updates that should be communicated to users, coordinate with sales to align messaging and nurture leads, and partner with customer success to identify opportunities for retention and upsell campaigns. Regular meetings, shared project management tools, and clear communication channels are essential for aligning strategies and achieving shared goals across these departments.
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Lifecycle Marketing Manager jobs near you
Infographic showing various Lifecycle Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 96% Full Time, 1% Part Time, and 3% Contract. Highlights an 83% Physical, 6% Hybrid, and 11% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Lifecycle Marketing Manager

Thermomix® USA

Dallas, TX • On-site

Other

Posted 19 days ago

Job description

Lifecycle Marketing Manager

Reports To: Senior Manager, Digital & Customer Marketing


About the Role

We are seeking a strategic, detail-oriented, and performance-driven Lifecycle Marketing Manager to lead the execution and optimization of customer lifecycle marketing programs across email and SMS. Reporting to the Senior Manager of Digital & Customer Marketing, this role will own the development of personalized customer journeys that drive acquisition, engagement, retention, and lifetime value.

The ideal candidate is highly analytical, customer-centric, and experienced in lifecycle marketing strategy, marketing automation, segmentation, and performance optimization. They thrive in a fast-paced environment, using data and testing to continuously improve customer experiences and business results.


Why Join Thermomix

This role offers a unique opportunity to shape how product, food, and storytelling come together to deliver a premium and differentiated brand experience. You will play a pivotal role in driving both customer engagement and field success—bringing Thermomix® to life in meaningful, impactful ways.


Key Responsibilities


Lifecycle Marketing Strategy

  • Develop and execute lifecycle marketing strategies that support customer acquisition, engagement, retention, and loyalty
  • Own the lifecycle marketing calendar across email and SMS, ensuring alignment with overall marketing initiatives and business objectives
  • Identify opportunities to improve customer retention, repeat purchase rate, and customer lifetime value through personalized communications
  • Partner cross-functionally with merchandising, creative, analytics, and marketing teams to deliver cohesive customer experiences


Email & SMS Marketing

  • Manage the execution of promotional, transactional, and automated email and SMS campaigns in Klaviyo
  • Build, QA, schedule, and deploy campaigns while ensuring accuracy and best-in-class customer experience
  • Develop and maintain automated lifecycle flows, including:
  • Welcome Series
  • Browse Abandonment
  • Abandoned Cart
  • Post-Purchase
  • Cross-Sell & Upsell
  • Replenishment
  • Review Requests
  • Winback & Re-engagement
  • Continuously optimize customer journeys based on customer behavior and campaign performance


Segmentation, Personalization & Optimization

  • Develop customer segmentation strategies to deliver personalized messaging across the customer lifecycle
  • Execute A/B and multivariate testing across subject lines, messaging, creative, offers, timing, and audience segments
  • Monitor deliverability, engagement, conversion, and retention metrics to identify optimization opportunities
  • Implement lifecycle marketing best practices to improve campaign effectiveness and customer engagement


Analytics & Reporting

  • Track and analyze lifecycle marketing performance using Klaviyo, Tableau, Google Analytics (GA4), and other reporting tools
  • Monitor key metrics including open rate, click-through rate, conversion rate, revenue per recipient, retention, repeat purchase rate, and customer lifetime value
  • Develop performance reports and provide actionable insights and recommendations to improve channel performance
  • Partner with analytics teams to evaluate customer behavior and inform future lifecycle strategies


Qualifications

  • 3–6+ years of experience in lifecycle marketing, CRM marketing, retention marketing, or email marketing
  • Strong hands-on experience with Klaviyo or similar marketing automation platforms
  • Experience managing both email and SMS marketing programs
  • Proven experience building and optimizing automated customer journeys and lifecycle campaigns
  • Strong understanding of customer segmentation, personalization, and retention marketing strategies
  • Experience designing and analyzing A/B tests to drive continuous improvement
  • Analytical mindset with the ability to interpret data and translate insights into action
  • Excellent project management and organizational skills with strong attention to detail
  • Experience collaborating cross-functionally with creative, merchandising, analytics, and marketing teams


Key Competencies

  • Strategic thinking with strong execution
  • Exceptional storytelling and brand-building skills
  • Deep understanding of consumer behavior and culinary trends
  • Strong leadership and stakeholder management
  • Data-driven decision making
  • High attention to detail and operational excellence


Nice to Have

  • Experience in DTC or high-growth e-commerce environments
  • Familiarity with customer journey mapping and lifecycle strategy development
  • Experience with HTML/CSS for email editing and troubleshooting
  • Knowledge of email deliverability best practices
  • Experience using Tableau, GA4, or other BI and analytics platforms
  • Experience leveraging customer data to build advanced segmentation and personalization strategies

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