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Lifecycle Marketing Manager Jobs (NOW HIRING)

Mondo

Lifecycle Marketing Manager

Atlanta, GA · On-site

$100K - $115K/yr

Lifecycle Marketing Manager, Hybrid (Atlanta, GA). Start date is To be confirmed for this Permanent position. Job Title: Lifecycle Marketing Manager Location-Type: Hybrid, Atlanta, GA (3x per week in ...

Filson

Lifecycle Marketing Manager

Seattle, WA

ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...

Texas Dow Employees Credit Union

Lifecycle Marketing Manager Reporting Manager Title: Director of Digital Marketing FLSA Status: Exempt Work Arrangement: Hybrid Date Created: 05/2026 Date Revised: Created By: Kerry Graham Position ...

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Lifecycle Marketing Manager

Solana Beach, CA · On-site

$95K - $125K/yr

GIBBON - Lifecycle Marketing Manager Founded in 2007, GIBBON is the world leader in slackline products and innovation. From Super Bowl halftime shows to Cirque du Soleil performances, GIBBON ...

Filson

Lifecycle Marketing Manager

Seattle, WA

ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...

Filson

Lifecycle Marketing Manager

Seattle, WA · On-site

ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...

Upstart

Lifecycle Marketing Manager

OR · On-site +1

As the Lifecycle Marketing Manager, Core Products, you will own the strategy and performance of lifecycle marketing programs for prior Personal Loan applicants. You'll develop and optimize multi ...

Backroads

Lifecycle Marketing Manager

Berkeley, CA · On-site +1

The Lifecycle Marketing Manager combines customer insight, marketing expertise, creative thinking, and team leadership to create seamless, data-informed experiences across channels. As the owner of ...

Backroads

Lifecycle Marketing Manager

Berkeley, CA · Hybrid

The Lifecycle Marketing Manager combines customer insight, marketing expertise, creative thinking, and team leadership to create seamless, data-informed experiences across channels. As the owner of ...

Dr. Squatch

Lifecycle Marketing Manager

Los Angeles, CA · Hybrid

$100K - $115K/yr

We are seeking a proactive and detail-oriented Lifecycle Marketing Manager to join our Marketing team. This individual will own the planning, execution, and optimization of Dr. Squatch's email and ...

Hippo Insurance

Lifecycle Marketing Manager

Austin, TX · On-site

Lifecycle Marketing Manager Location: Austin, TX Reporting to: Sr. Manager, Lifecycle Marketing About Hippo: Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that ...

Hippo Insurance

Lifecycle Marketing Manager

Austin, TX · On-site

Lifecycle Marketing Manager Location: Austin, TX Reporting to: Sr. Manager, Lifecycle Marketing About Hippo: Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that ...

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$145.5K

How much do lifecycle marketing manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for lifecycle marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is a lifecycle marketing manager?

A Lifecycle Marketing Manager is responsible for creating and executing marketing strategies that engage customers throughout their entire relationship with a brand. This role involves managing customer journeys, from acquisition and onboarding to retention and re-engagement, using data-driven approaches and personalized messaging. The goal is to maximize customer lifetime value, reduce churn, and enhance overall satisfaction by delivering targeted communications at key stages. Lifecycle Marketing Managers often collaborate closely with product, sales, and analytics teams to ensure a seamless customer experience.

What are the key skills and qualifications needed to thrive as a lifecycle marketing manager?

To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, data analysis, and a background in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and proficiency in tools for analytics and A/B testing are typically required. Strong communication, project management, and analytical thinking set top performers apart in this role. These skills ensure effective customer engagement, retention, and measurable growth across all stages of the customer journey.

How does a lifecycle marketing manager typically collaborate with product, sales, and customer success teams?

Lifecycle Marketing Managers work closely with cross-functional teams to ensure a seamless customer journey. They collaborate with product teams to understand new features or updates that should be communicated to users, coordinate with sales to align messaging and nurture leads, and partner with customer success to identify opportunities for retention and upsell campaigns. Regular meetings, shared project management tools, and clear communication channels are essential for aligning strategies and achieving shared goals across these departments.
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Lifecycle Marketing Manager jobs near you
Infographic showing various Lifecycle Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Lifecycle Marketing Manager

Avispa Technology

Manhattan, NY • On-site

$75/hr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 6 days ago

Job description

Job Description
Lifecycle Marketing Manager PMOUNTJP00001237
  • Hourly pay: $75/hr
  • Worksite: Leading digital streaming network (New York, NY 10036 - Onsite)
  • W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
  • 40 hours/week, 9 Month Assignment

A leading digital streaming network seeks a Lifecycle Marketing Manager to lead the execution, optimization, and performance of personalized onsite lifecycle marketing campaigns across web, mobile web, and connected TV experiences.
Lifecycle Marketing Manager Responsibilities:
  • Build, configure, QA, launch, monitor, and optimize personalized onsite lifecycle campaigns using Redfast/Recurly Engage, leveraging behavioral, geographic, subscription, device, and audience targeting across multiple global markets.
  • Manage audience segmentation, journey orchestration, trigger configuration, frequency capping, campaign prioritization, and automation while ensuring high-quality execution across web, mobile web, and connected TV platforms.
  • Partner with CRM Strategy, Product, Engineering, Analytics, Creative, and Regional Marketing teams to translate business objectives into scalable onsite personalization experiences and lifecycle marketing initiatives.
  • Monitor campaign health, troubleshoot production issues, analyze campaign performance, execute testing strategies, and recommend optimizations to improve customer acquisition, engagement, retention, subscription growth, and monetization.
  • Support technical implementation of marketing initiatives, maintain campaign documentation, coordinate localization and promotional content, and contribute to process improvements within a fast-paced, agile environment.

Lifecycle Marketing Manager Qualifications:
  • 3-5 years of experience in marketing automation, lifecycle marketing, or product marketing.
  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
  • Hands-on experience with Redfast/Recurly Engage.
  • Understanding of subscription-based business models, including premium tiers, upgrades, downgrades, renewals, price increases, churn, and customer lifecycle management.
  • Experience managing multiple concurrent campaigns and collaborating with cross-functional stakeholders in fast-paced environments.
  • Strong analytical skills, exceptional attention to detail, and experience interpreting campaign performance to drive optimization.
  • Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable, or similar lifecycle marketing platforms is preferred.
  • Familiarity with SQL, Customer Data Platforms (Segment, mParticle, Tealium, Adobe Experience Platform), experimentation frameworks, APIs, webhooks, localization workflows, and event-driven marketing architectures is preferred.
  • Experience in streaming, subscription, digital media, eCommerce, or D2C environments is preferred.

Shift:
  • 9:00 am to 6:00 pm.

(H)

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