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Lifecycle Marketing Manager Jobs in Utah (NOW HIRING)

Trove Brands

Website Growth & Performance Management * Paid Media Strategy & Execution * Conversion Rate Optimization (CRO) * Email / SMS / Lifecycle Marketing * SEO / GEO Strategy & Organic Performance * Ensure ...

Xplor

Marketing Manager, SaaS

Salt Lake City, UT · On-site

Increase share of wallet within the customer base through lifecycle marketing campaigns that drive ... Ability to manage multiple campaigns, launches and priorities simultaneously in a fast-paced SaaS ...

Xplor

Marketing Manager, SaaS

Salt Lake City, UT · On-site

Increase share of wallet within the customer base through lifecycle marketing campaigns that drive ... Ability to manage multiple campaigns, launches and priorities simultaneously in a fast-paced SaaS ...

Ballerina Farm

Growth Marketing Analyst

Midway, UT · Hybrid

This position reports to the Senior Brand Marketing Manager and works cross-functionally with ... Analyze lifecycle marketing performance, including email and SMS engagement and revenue ...

Ballerina Farm

Growth Marketing Analyst

Midway, UT · On-site

$65K/yr

This position reports to the Senior Brand Marketing Manager and works cross-functionally with ... Analyze lifecycle marketing performance, including email and SMS engagement and revenue ...

Xplor

Marketing Manager, SaaS

Salt Lake City, UT · On-site

Increase share of wallet within the customer base through lifecycle marketing campaigns that drive ... Ability to manage multiple campaigns, launches and priorities simultaneously in a fast-paced SaaS ...

Xplor

Marketing Manager, SaaS

Salt Lake City, UT · On-site

Increase share of wallet within the customer base through lifecycle marketing campaigns that drive ... Ability to manage multiple campaigns, launches and priorities simultaneously in a fast-paced SaaS ...

Ballerina Farm

Growth Marketing Analyst

Midway, UT · On-site

This position reports to the Senior Brand Marketing Manager and works cross-functionally with ... Analyze lifecycle marketing performance, including email and SMS engagement and revenue ...

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Lifecycle Marketing Manager information

See Utah salary details

$30K

$76K

$132.5K

How much do lifecycle marketing manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for lifecycle marketing manager in Utah is $76,005.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,600.00 and $89,200.00 per year, depending on experience, location, and employer.

What is a lifecycle marketing manager?

A Lifecycle Marketing Manager is responsible for creating and executing marketing strategies that engage customers throughout their entire relationship with a brand. This role involves managing customer journeys, from acquisition and onboarding to retention and re-engagement, using data-driven approaches and personalized messaging. The goal is to maximize customer lifetime value, reduce churn, and enhance overall satisfaction by delivering targeted communications at key stages. Lifecycle Marketing Managers often collaborate closely with product, sales, and analytics teams to ensure a seamless customer experience.

What are the key skills and qualifications needed to thrive as a lifecycle marketing manager?

To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, data analysis, and a background in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and proficiency in tools for analytics and A/B testing are typically required. Strong communication, project management, and analytical thinking set top performers apart in this role. These skills ensure effective customer engagement, retention, and measurable growth across all stages of the customer journey.

How does a lifecycle marketing manager typically collaborate with product, sales, and customer success teams?

Lifecycle Marketing Managers work closely with cross-functional teams to ensure a seamless customer journey. They collaborate with product teams to understand new features or updates that should be communicated to users, coordinate with sales to align messaging and nurture leads, and partner with customer success to identify opportunities for retention and upsell campaigns. Regular meetings, shared project management tools, and clear communication channels are essential for aligning strategies and achieving shared goals across these departments.

How much do lifecycle marketing managers make?

Lifecycle marketing managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand industries can offer higher salaries, often supplemented with bonuses and benefits. Strong skills in data analysis, marketing automation tools, and customer segmentation are valuable for higher compensation.

Is a lifecycle marketing manager a high paying job?

A lifecycle marketing manager typically earns a competitive salary that varies based on experience, location, and company size. In general, it is considered a mid- to high-level marketing role with potential for higher compensation, especially with skills in data analysis, marketing automation tools, and strategic planning.

What are the most commonly searched types of Lifecycle Marketing jobs in Utah?

The most popular types of Lifecycle Marketing jobs in Utah are:

What are popular job titles related to Lifecycle Marketing Manager jobs in Utah?

For Lifecycle Marketing Manager jobs in Utah, the most frequently searched job titles are:

What job categories do people searching Lifecycle Marketing Manager jobs in Utah look for?

The top searched job categories for Lifecycle Marketing Manager jobs in Utah are:

Lifecycle Marketing Manager jobs near you
Infographic showing various Lifecycle Marketing Manager job openings in Utah as of August 2026, with employment types broken down into 100% Full Time. Highlights an 85% In-person, and 15% Remote job distribution, with an average salary of $76,005 per year, or $36.5 per hour.

Owala Sr. Digital Marketing Manager

Trove Brands

Lehi, UT

Full-time

Re-posted 24 days ago

Trove Brands rating

8.2

Company rating: 8.2 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

Job description

Trove Brands is seeking a strategic and performance-driven Sr. Digital Marketing Manager to lead the continued growth of the Owala direct-to-consumer (DTC) business. This role will oversee digital acquisition, retention, and website performance strategies - ensuring all initiatives drive measurable revenue impact and scalable long-term growth. The Sr. Digital Marketing Manager will own the digital roadmap across paid media, SEO/GEO, email/SMS, website performance, and conversion optimization. This individual will provide strategic leadership, performance oversight, and team guidance to ensure Owala's digital ecosystem operates cohesively and efficiently. This role requires a leader who can balance high-level strategy with performance accountability, while mentoring and developing a growing digital marketing team.

Key Responsibilities:

  • Own and lead the overall digital marketing strategy for Owala's DTC business, with clear accountability for revenue growth and channel performance.
  • Develop and manage forecasts, digital budget allocation, and performance targets across acquisition and retention channels.
  • Identify scalable growth opportunities and drive innovation across the digital ecosystem.
  • Manage, oversee, and guide a team responsible for:
    • Website Growth & Performance Management
    • Paid Media Strategy & Execution
    • Conversion Rate Optimization (CRO)
    • Email / SMS / Lifecycle Marketing
    • SEO / GEO Strategy & Organic Performance
  • Ensure full-funnel alignment across channels to optimize acquisition efficiency, retention, and lifetime value.
  • Lead ongoing experimentation and testing strategies to improve conversion, creative performance, and customer engagement.
  • Monitor attribution models and performance dashboards to continuously refine strategic decisions.
  • Directly manage and mentor a team of 4+ digital marketing professionals, fostering growth, accountability, and performance excellence.
  • Own and manage digital marketing budgets, ensuring efficient allocation and measurable ROI.
  • Establish clear KPIs, reporting cadence, and performance standards across all channels.
  • Partner with creative, brand, retail, and e-commerce teams to ensure digital strategies align with overall business objectives.
  • Present performance insights, forecasts, and strategic recommendations to senior leadership.
  • Elevate digital marketing from tactical execution to scalable, long-term strategy.

Required Qualifications

  • Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
  • 6-9 years of experience in digital marketing, specifically with DTC or e-commerce brands.
  • Demonstrated experience owning and leading overall digital marketing strategy for a DTC business, with measurable revenue impact.
    Proven ability to manage and oversee:
    • Website growth and performance initiatives
    • Paid media strategy and execution
    • Conversion rate optimization (CRO) programs
    • Email, SMS, and lifecycle marketing strategies
    • SEO/GEO and organic growth performance
  • Experience managing and developing a team of 3 or more direct reports.
  • Experience owning and optimizing significant digital marketing budgets.
  • Strong proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Klaviyo, etc.).
  • Deep understanding of customer acquisition funnels, retention strategies, and performance forecasting.
  • Strategic thinker with strong analytical and leadership skills.
  • Excellent communication and cross-functional collaboration abilities.

What Trove Brands employees say

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Hours and flexibility

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