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Lifecycle Marketing Manager Jobs (NOW HIRING)

Public

Senior Lifecycle Marketing Manager

Manhattan, NY · On-site

$140K - $170K/yr

Senior Lifecycle Marketing Manager New York, New York About the Role: We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will ...

Engine

Lifecycle Marketing Manager

As Lifecycle Marketing Manager, you'll own key parts of the customer journey across our core travel experience, turning new users into loyal, repeat bookers and building the lifecycle programs that ...

Panorama Education

Lifecycle Marketing Manager

As a Lifecycle Marketing Manager, you will own and evolve Panorama's email marketing strategy across the full funnel. In this role, you'll develop and execute high-impact campaigns and nurture ...

Study.com

Lifecycle Marketing Manager

Mountain View, CA · Hybrid

$130K - $160K/yr

About the Role Study.com is seeking a hands-on, execution-driven Lifecycle Marketing Manager to build and scale consumer customer journeys that drive new members, retention, and long-term value. This ...

Wizard

Lifecycle Marketing Manager

New York, NY · On-site

$125K - $175K/yr

Ideal Background * 3-5 years of lifecycle, CRM, or retention marketing experience at a consumer tech company or high growth startup * Hands on experience with a major lifecycle or CRM platform such ...

VSCO

Lifecycle Marketing Manager

San Francisco, CA · On-site

$135K - $150K/yr

Hands-on experience managing lifecycle campaigns (segmentation, copy, deployment, analytics). * Familiarity with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Customer.io)

DeleteMe

Lifecycle Marketing Manager

Charleston, WV · Remote

Job Summary: We're looking for a Lifecycle Marketing Manager to lead our consumer retention and engagement programs across the full customer lifecycle. This role goes beyond managing emails--it ...

Wizard

Lifecycle Marketing Manager

New York, NY · On-site +1

$125K - $175K/yr

Ideal Background * 3-5 years of lifecycle, CRM, or retention marketing experience at a consumer tech company or high growth startup * Hands on experience with a major lifecycle or CRM platform such ...

Kalshi Inc

Lifecycle Marketing Manager

New York, NY · On-site

$150K - $215K/yr

Role Roadmap Lifecycle marketing is one of the most important levers for driving activation ... Strong project management and organizational skills * Comfortable working cross-functionally in a ...

DeleteMe

Lifecycle Marketing Manager

Job Summary: We're looking for a Lifecycle Marketing Manager to lead our consumer retention and engagement programs across the full customer lifecycle. This role goes beyond managing emails-it ...

Yendo

Lifecycle Marketing Manager

San Francisco, CA

Role Overview As Yendo\'s Lifecycle Marketing Manager, you\'ll be the hands-on operator who turns lifecycle strategy into shipped campaigns. You\'ll work directly with our VP of Product Marketing ...

Audien Hearing

Lifecycle Marketing Manager

Evaluate and manage relationships with ESPs, SMS platforms, and other Martech partners. Qualifications * 6+ years of experience in digital or lifecycle marketing, including 2+ years in a leadership ...

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Lifecycle Marketing Manager information

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$33K

$83.5K

$145.5K

How much do lifecycle marketing manager jobs pay per year?

As of Jul 1, 2026, the average yearly pay for lifecycle marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is a Lifecycle Marketing Manager?

A Lifecycle Marketing Manager is responsible for creating and executing marketing strategies that engage customers throughout their entire relationship with a brand. This role involves managing customer journeys, from acquisition and onboarding to retention and re-engagement, using data-driven approaches and personalized messaging. The goal is to maximize customer lifetime value, reduce churn, and enhance overall satisfaction by delivering targeted communications at key stages. Lifecycle Marketing Managers often collaborate closely with product, sales, and analytics teams to ensure a seamless customer experience.

What are the key skills and qualifications needed to thrive as a Lifecycle Marketing Manager, and why are they important?

To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, data analysis, and a background in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and proficiency in tools for analytics and A/B testing are typically required. Strong communication, project management, and analytical thinking set top performers apart in this role. These skills ensure effective customer engagement, retention, and measurable growth across all stages of the customer journey.

How does a Lifecycle Marketing Manager typically collaborate with product, sales, and customer success teams?

Lifecycle Marketing Managers work closely with cross-functional teams to ensure a seamless customer journey. They collaborate with product teams to understand new features or updates that should be communicated to users, coordinate with sales to align messaging and nurture leads, and partner with customer success to identify opportunities for retention and upsell campaigns. Regular meetings, shared project management tools, and clear communication channels are essential for aligning strategies and achieving shared goals across these departments.
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What cities are hiring for Lifecycle Marketing Manager jobs? Cities with the most Lifecycle Marketing Manager job openings:
What are the most commonly searched types of Lifecycle Marketing jobs? The most popular types of Lifecycle Marketing jobs are:
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Lifecycle Marketing Manager jobs near you
Infographic showing various Lifecycle Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 69% Full Time, and 31% Part Time. Highlights an 83% Physical, 5% Hybrid, and 12% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

Public

Manhattan, NY • On-site

$140K - $170K/yr

Other

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

Senior Lifecycle Marketing Manager

New York, New York

About the Role:

We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle. The ideal candidate will be an expert in lifecycle marketing strategy, combining analytical storytelling with creative problem solving. This is a highly visible, cross-functional role that partners closely with product, engineering, data, and brand to build, test, and optimize lifecycle programs.

This role is based in NYC and will be onsite at least 4 day/week.

Key Responsibilities:
  • Lead and execute lifecycle strategy for onboarding, optimizing for first-time investments and multi-product adoption.
  • Own the strategy, messaging, and technical success of all onboarding-related user messaging.
  • Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations, with regular reports on your results to executive leadership.
  • Collaborate with product, brand, and data to identify new opportunities to improve conversion rates and channel performance.
  • Analyze performance, leveraging Mixpanel, Looker, and other analytics tools to identify trends and performance optimization opportunities.
  • Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV.
  • Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of lifecycle marketing innovations.
What We're Looking For:
  • 4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail
  • Expertise in lifecycle marketing tools, preferably Braze
  • Comfortable writing HTML, CSS, and Liquid or similar templating language
  • SQL, JSON, and webhook expertise a bonus
  • Excellent writing skills and deep knowledge of email design best practices
  • Experience running successful A/B tests optimizing new user conversion.
  • Strong understanding of attribution models, incrementality testing, and marketing analytics.
  • Proven ability to optimize funnel conversion, retention, user engagement, and LTV
  • Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.).
  • Strong analytical skills, comfortable making data-driven decisions.
  • A proactive and entrepreneurial mindset, with a passion for testing and learning.
  • Strong preference for candidates with experience in fintech.
Benefits:
  • Competitive salary and equity
  • Comprehensive health, dental, and vision plans
  • Generous PTO and parental leave policy
  • 401(k) plan with company match
  • Opportunities for career growth and professional development

Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression. The compensation range for this role is $140K-$170K based on skills and experience.

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