ZipRecruiter

Log In

1

Lifecycle Marketing Manager Jobs (NOW HIRING)

Hydrow, Inc.

Lifecycle Marketing Manager

Boston, MA · On-site +1

WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey -- from lead capture and nurture through ...

OCVIBE

Lifecycle Marketing Manager

Anaheim, CA · On-site

$70K - $85K/yr

Lifecycle Marketing Manager Pay Details: The annual base salary range for this position in California is $70,000 to $85,000 per year. The starting pay for the successful candidate depends on various ...

Anaheimducks

Lifecycle Marketing Manager

Anaheim, CA

$70K - $85K/yr

Lifecycle Marketing Manager Pay Details: The annual base salary range for this position in California is $70,000 to $85,000 per year. The starting pay for the successful candidate depends on various ...

Docusign

Lifecycle Marketing Manager

San Francisco, CA · On-site

What you'll do We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and optimize programs that help existing Docusign customers adopt key features, deepen product usage, and ...

DocuSign

Lifecycle Marketing Manager

San Francisco, CA · On-site +1

What you'll do We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and optimize programs that help existing Docusign customers adopt key features, deepen product usage, and ...

DocuSign

Lifecycle Marketing Manager

Chicago, IL · On-site +1

What you'll do We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and optimize programs that help existing Docusign customers adopt key features, deepen product usage, and ...

OCVIBE

Lifecycle Marketing Manager

Anaheim, CA · On-site

$70K - $85K/yr

Lifecycle Marketing Manager Pay Details: The annual base salary range for this position in California is $70,000 to $85,000 per year. The starting pay for the successful candidate depends on various ...

DocuSign

Lifecycle Marketing Manager

Seattle, WA · On-site +1

What you'll do We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and optimize programs that help existing Docusign customers adopt key features, deepen product usage, and ...

Earnest

Lifecycle Marketing Manager

San Francisco, CA · On-site +1

$140K - $175K/yr

The Lifecycle Marketing Manager will report to VP, Performance Marketing. As the Lifecycle Marketing Manager, you will: * Own Lifecycle Strategy & Execution: Set the roadmap and execute hands-on ...

New

AtoB

Lifecycle Marketing Manager

San Francisco, CA · On-site

$130K - $160K/yr

About the Role We're looking for a Lifecycle Marketing Manager who lives and breathes email marketing to own customer engagement at scale. This isn't a role about sending newsletters. It's about ...

Earnest

Lifecycle Marketing Manager

San Francisco, CA · On-site +1

$140K - $175K/yr

The Lifecycle Marketing Manager will report to VP, Performance Marketing. As the Lifecycle Marketing Manager, you will: * Own Lifecycle Strategy & Execution: Set the roadmap and execute hands-on ...

New

Study.com

Lifecycle Marketing Manager

Mountain View, CA · Hybrid

$130K - $160K/yr

About the Role Study.com is seeking a hands-on, execution-driven Lifecycle Marketing Manager to build and scale consumer customer journeys that drive new members, retention, and long-term value. This ...

next page

Showing results 1-20

All JobsLifecycle Marketing Manager Jobs

Lifecycle Marketing Manager information

See salary details

$33K

$83.5K

$145.5K

How much do lifecycle marketing manager jobs pay per year?

As of Jul 1, 2026, the average yearly pay for lifecycle marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is a Lifecycle Marketing Manager?

A Lifecycle Marketing Manager is responsible for creating and executing marketing strategies that engage customers throughout their entire relationship with a brand. This role involves managing customer journeys, from acquisition and onboarding to retention and re-engagement, using data-driven approaches and personalized messaging. The goal is to maximize customer lifetime value, reduce churn, and enhance overall satisfaction by delivering targeted communications at key stages. Lifecycle Marketing Managers often collaborate closely with product, sales, and analytics teams to ensure a seamless customer experience.

What are the key skills and qualifications needed to thrive as a Lifecycle Marketing Manager, and why are they important?

To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, data analysis, and a background in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and proficiency in tools for analytics and A/B testing are typically required. Strong communication, project management, and analytical thinking set top performers apart in this role. These skills ensure effective customer engagement, retention, and measurable growth across all stages of the customer journey.

How does a Lifecycle Marketing Manager typically collaborate with product, sales, and customer success teams?

Lifecycle Marketing Managers work closely with cross-functional teams to ensure a seamless customer journey. They collaborate with product teams to understand new features or updates that should be communicated to users, coordinate with sales to align messaging and nurture leads, and partner with customer success to identify opportunities for retention and upsell campaigns. Regular meetings, shared project management tools, and clear communication channels are essential for aligning strategies and achieving shared goals across these departments.
More about Lifecycle Marketing Manager jobs
What cities are hiring for Lifecycle Marketing Manager jobs? Cities with the most Lifecycle Marketing Manager job openings:
What are the most commonly searched types of Lifecycle Marketing jobs? The most popular types of Lifecycle Marketing jobs are:
What states have the most Lifecycle Marketing Manager jobs? States with the most job openings for Lifecycle Marketing Manager jobs include:
What job categories do people searching Lifecycle Marketing Manager jobs look for? The top searched job categories for Lifecycle Marketing Manager jobs are:
Lifecycle Marketing Manager jobs near you
Infographic showing various Lifecycle Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 69% Full Time, and 31% Part Time. Highlights an 83% Physical, 5% Hybrid, and 12% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Lifecycle Marketing Manager

Method Recruiting, a 3x Inc. 5000 company

Dallas, TX • On-site

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Job description

Our client is bold, upbeat, and motivating. Not only in our fitness routines, but in our work environment as well. Like our members, our employees know how to rise to a challenge and handle it head on. Core Purpose is to create loyal, lifelong fans and exercise practitioners. To achieve this purpose, our Core Values are: Take Personal Responsibility, Be Optimistic & Have Fun, Learn & Grow, Be A Team Player, and Fight Hard To Win.


Core Purpose: To create loyal, lifelong fans and exercise practitioners.


Our client is one of the fastest-growing gym chains in the country, with 225+ locations open or coming soon nationwide. We're looking for an Email & CRM Marketing Manager to own our lifecycle marketing program end to end — from automated customer journeys to campaign strategy to performance reporting.


This is a high-visibility role with real ownership. You'll work directly with our Director of Lifecycle Marketing and collaborate across Marketing, Creative, Sales and Customer Service to drive member acquisition, activation and long-term loyalty at scale.


This role is responsible for directly impacting revenue through lifecycle marketing performance and will own execution and optimization across core member journeys.


Location: Addison/Farmers Branch, TX (near Galleria Mall)


Schedule: Hybrid — Monday and Friday in-office, Tuesday through Thursday flexible.


What You'll Do


  • Own end-to-end execution of email, SMS and push campaigns — including drafting, QA, audience targeting and deployment
  • Directly build and deploy campaigns and flows inside Klaviyo, including setup of triggers, filters, splits and conditional logic
  • Build and optimize automated customer journeys in Klaviyo to improve conversion, activation and retention
  • Build multi-step, behavior-based workflows with branching logic driven by user engagement and lifecycle stage
  • Develop dynamic segmentation and personalization strategies that deliver relevant experiences at the right moment
  • Work with audience data and segmentation logic, including list management, behavioral targeting and lifecycle stage mapping
  • Run a structured A/B and multivariate testing program across subject lines, send times, creative and cadence
  • Analyze performance using Google Analytics and platform-level reporting; produce clear, actionable insights for the broader team
  • Identify performance gaps across campaigns and flows (drop-offs, low engagement, fatigue) and recommend data-driven optimizations
  • Define and track lifecycle KPIs and contribute to ROI reporting and campaign planning
  • Collaborate cross-functionally to align lifecycle programs with business goals and ensure consistent messaging
  • Audit existing lifecycle programs to identify gaps, inefficiencies or missed opportunities and implement improvements

  • What We're Looking For


    • 4+ years of experience in email, CRM or lifecycle marketing
    • Hands-on experience with Klaviyo (required) or a comparable marketing automation platform
    • Proven experience building and launching lifecycle marketing flows end-to-end (welcome, conversion, retention, winback)
    • Strong analytical skills — comfortable pulling reports, identifying trends and translating data into recommendations
    • Ability to diagnose performance issues across lifecycle funnels and take action based on data insights
    • Experience managing multiple campaigns simultaneously with sharp attention to detail
    • Clear confident communicator who can work cross-functionally and solve problems independently when needed
    • Bachelor's degree in marketing, Business, Advertising or a related field
    • Comfortable working with audience data, segmentation and campaign performance reporting (CSV uploads, list builds, audience logic)

  • Bonus Points


    • Experience marketing to a consumer subscription or membership audience
    • Familiarity with Google Analytics 4
    • Experience working with customer data platforms or similar audience segmentation tools
    • Background in health, fitness or wellness (a plus, not a requirement)
    • Candidates with hands-on execution experience across email and SMS automation will be prioritized.
    • Including examples of lifecycle campaigns, automated flows or results you have built or managed. (a plus, not a requirement)

  • Benefits And Perks


    • A highly energetic and collaborative team.
    • A management team that cares about your professional development.
    • Free membership for you and plus one family member.
    • Discounted Personal Training, and merchandise – including supplements.
    • Employee referral program.
    • Daily Pay offered - access your funds before payday.
    • Competitive pay plus vacation, holiday, and sick pay.*
    • Group Health, dental, vision, Supplemental Life, and Employee Assistant Program are offered!*
    • 401(k) + Company matching!*
    • Personal education growth options with Sophia Learning.
    • Based on eligibility of tenure and full-time vs. part-time employment.

    • Apply