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Lifecycle Marketing Manager Jobs in Michigan (NOW HIRING)

burton

Retention Marketing Manager

Burton, MI · On-site +1

Analyze customer data to identify opportunities for lifecycle marketing improvements. * Partner ... Excellent project management skills, with the ability to execute and optimize multiple campaigns ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

Analyze customer data to identify opportunities for lifecycle marketing improvements. * Partner ... Excellent project management skills, with the ability to execute and optimize multiple campaigns ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

Analyze customer data to identify opportunities for lifecycle marketing improvements. * Partner ... Excellent project management skills, with the ability to execute and optimize multiple campaigns ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

Analyze customer data to identify opportunities for lifecycle marketing improvements. * Partner ... Excellent project management skills, with the ability to execute and optimize multiple campaigns ...

ODL

Marketing Manager

Zeeland, MI · On-site

Own the full go-to-market lifecycle - from annual planning through post-launch analysis - in close ... Requirements * Proficiency in marketing analytics tools and CRM systems, with experience in ...

Stellantis

CRM Brand Marketing Manager

Auburn Hills, MI · On-site

The ideal candidate brings hands-on CRM experience, strong lifecycle marketing instincts, and the ability to work across a complex, matrixed organization. Key Responsibilities include but not limited ...

Quality Choice | CDMA

Be Seen First

Brand Development & Product Marketing Manager

Novi, MI · On-site

$80K/yr

Manage the product portfolio through lifecycle management, commercialization, assortment planning ... Customer Marketing & Sales Support * Develop customer-facing marketing programs, merchandising ...

Quality Choice | CDMA

Be Seen First

Brand Development & Product Marketing Manager

Novi, MI · On-site

$80K/yr

Manage the product portfolio through lifecycle management, commercialization, assortment planning ... Customer Marketing & Sales Support * Develop customer-facing marketing programs, merchandising ...

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Lifecycle Marketing Manager information

See Michigan salary details

$28.8K

$72.8K

$126.8K

How much do lifecycle marketing manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for lifecycle marketing manager in Michigan is $72,768.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,300.00 and $85,400.00 per year, depending on experience, location, and employer.

What is a lifecycle marketing manager?

A Lifecycle Marketing Manager is responsible for creating and executing marketing strategies that engage customers throughout their entire relationship with a brand. This role involves managing customer journeys, from acquisition and onboarding to retention and re-engagement, using data-driven approaches and personalized messaging. The goal is to maximize customer lifetime value, reduce churn, and enhance overall satisfaction by delivering targeted communications at key stages. Lifecycle Marketing Managers often collaborate closely with product, sales, and analytics teams to ensure a seamless customer experience.

What are the key skills and qualifications needed to thrive as a lifecycle marketing manager?

To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, data analysis, and a background in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and proficiency in tools for analytics and A/B testing are typically required. Strong communication, project management, and analytical thinking set top performers apart in this role. These skills ensure effective customer engagement, retention, and measurable growth across all stages of the customer journey.

How does a lifecycle marketing manager typically collaborate with product, sales, and customer success teams?

Lifecycle Marketing Managers work closely with cross-functional teams to ensure a seamless customer journey. They collaborate with product teams to understand new features or updates that should be communicated to users, coordinate with sales to align messaging and nurture leads, and partner with customer success to identify opportunities for retention and upsell campaigns. Regular meetings, shared project management tools, and clear communication channels are essential for aligning strategies and achieving shared goals across these departments.

How much do lifecycle marketing managers make?

Lifecycle marketing managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand industries can offer higher salaries, often supplemented with bonuses and benefits. Strong skills in data analysis, marketing automation tools, and customer segmentation are valuable for higher compensation.

Is a lifecycle marketing manager a high paying job?

A lifecycle marketing manager typically earns a competitive salary that varies based on experience, location, and company size. In general, it is considered a mid- to high-level marketing role with potential for higher compensation, especially with skills in data analysis, marketing automation tools, and strategic planning.

What are the most commonly searched types of Lifecycle Marketing jobs in Michigan?

The most popular types of Lifecycle Marketing jobs in Michigan are:

What are popular job titles related to Lifecycle Marketing Manager jobs in Michigan?

For Lifecycle Marketing Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Lifecycle Marketing Manager jobs in Michigan look for?

The top searched job categories for Lifecycle Marketing Manager jobs in Michigan are:

Lifecycle Marketing Manager jobs near you
Infographic showing various Lifecycle Marketing Manager job openings in Michigan as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, 2% Contract, and 1% Nights. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $72,768 per year, or $35 per hour.

Director of Lifecycle Marketing

Truly Free Home

Williamsburg, MI • Remote

Full-time

Re-posted 4 days ago

Job description

Director of Lifecycle Marketing (Email & SMS - Direct Response)
Department: Marketing

** 2 Positions, one with Truly Free Home and the other with our sister companyTrulyFree.com (Marketplace)
Reports to: CMO for Truly Free Home, Executive Director of Marketing for TrulyFree.com
Location: Remote
Employment Type: Full-time
Compensation: Base + Performance Bonus (tied to Email/SMS Revenue + Subscription Growth)


About Us
Truly Free Home - We are a high-growth DTC CPG brand built on direct response marketing, subscription-driven revenue, and customer lifetime value expansion. Email and SMS are not support channels-they are core profit centers responsible for a significant portion of company revenue.


TrulyFree.com is a non-toxic alternative marketplace with over hundreds of brands and thousands of products. For this role the Lifecycle will include the Sellers, Activation, Recruiting, and Offers as this is a three pronged business that includes Sellers, Affiliates, and Customers.


Position Overview
We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization. This role owns Email and SMS as a primary revenue channel, with accountability for driving 30-40% of total company revenue through lifecycle marketing. You will lead strategy and execution across large-scale databases (2-3M+ subscribers and/or multiple lists), ensuring consistent campaign output, high-performing automated flows, and strong subscription monetization.

You will be responsible for building a predictable, profit-generating lifecycle operating system-one that continuously optimizes retention, increases LTV, and improves subscription performance.


This role requires a true operator-someone who can:

  • Run a high-volume campaign engine
  • Make decisive calls on offers, products, and promotions
  • Close the loop between performance data and future strategy


Core Ownership Areas
1. Revenue Ownership (Email + SMS)

  • Own and deliver 30-40%+ of total company revenue through lifecycle channels
  • Build and execute a high-frequency, high-conversion campaign calendar
  • Decide what products, offers, and promotions get deployed based on performance data
  • Drive first purchase, repeat purchase, and subscription conversion

2. Lifecycle & Subscription Strategy

  • Architect and continuously optimize end-to-end customer journeys, including:
    • Acquisition nurture
    • Conversion flows
    • Post-purchase monetization
    • Replenishment & subscription upsell
    • Win-back/reactivation
  • Partner with leadership to define and evolve subscription strategy at a strategic level
  • Improve rebill rates, churn reduction, and subscriber LTV

3. Messaging, Copy & Offer Strategy

  • Lead direct-response messaging strategy across Email and SMS
  • Ensure every send has a clear objective: drive revenue, conversion, or retention
  • Develop and refine:
    • Offer frameworks
    • Promotional hooks
    • Urgency and conversion tactics
  • Maintain balance between brand integrity and aggressive performance marketing

4. Data, Reporting & Feedback Loop

  • Own reporting and performance analysis across lifecycle channels:
    • Revenue per send / per subscriber
    • Contribution to total revenue
    • Conversion rates, AOV, LTV, churn
  • Build a closed-loop feedback system:
    • Insights Hypothesis Test Scale
  • Use data to inform:
    • Campaign cadence
    • Offer selection Segmentation strategy
  • Develop a predictable, repeatable system for revenue generation and optimization

5. Operating System & Process Development

  • Build and maintain a scalable lifecycle marketing operating system, including:
    • Campaign planning cadence
    • Testing frameworks
    • Performance review cycles
  • Establish clear processes for ongoing optimization and iteration
  • Ensure lifecycle is a data-forward, continuously improving retention engine


Key Requirements

  • 6-10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
  • Proven experience managing large-scale lists (2-3M+ subscribers) or multiple segmented lists
  • Demonstrated success driving 30%+ of company revenue from Email/SMS
  • Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting)
  • Strong background in direct response marketing (copy, offers, conversion strategy)
  • Experience owning subscription performance and retention optimization
  • Strong technical fluency:
    • Deliverability best practices
    • Data flows, tracking, and integrations
  • Analytical mindset with ability to translate data into action quickly
  • Ability to operate both strategically and tactically (player-coach)


What Success Looks Like

  • Email and SMS consistently drive 30-40%+ of total revenue
  • A high-output, high-performing campaign engine running weekly
  • Measurable improvements in:
    • Subscription conversion and rebill rates
    • Retention and LTV
  • Strong inbox placement and deliverability health across all sends
  • A clear, scalable lifecycle operating system that produces predictable results
  • Continuous testing culture with clear performance insights driving decisions


Compensation & Incentives

  • Competitive base salary
  • Performance bonus tied directly to:
    • Email/SMS revenue contribution
    • Subscription growth and retention metrics


Apply