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Remote Lifecycle Marketing Jobs in Michigan (NOW HIRING)

burton

Retention Marketing Manager

Burton, MI · On-site +1

... strong remote candidates. What You Get to Do: * Develop and execute targeted email, SMS, and CRM ... Analyze customer data to identify opportunities for lifecycle marketing improvements. * Partner ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

... strong remote candidates. What You Get to Do: * Develop and execute targeted email, SMS, and CRM ... Analyze customer data to identify opportunities for lifecycle marketing improvements. * Partner ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

... strong remote candidates. What You Get to Do: * Develop and execute targeted email, SMS, and CRM ... Analyze customer data to identify opportunities for lifecycle marketing improvements. * Partner ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

... strong remote candidates. What You Get to Do: * Develop and execute targeted email, SMS, and CRM ... Analyze customer data to identify opportunities for lifecycle marketing improvements. * Partner ...

Truly Free Home

DR Copywriter

Williamsburg, MI · Remote

Remote Reports to: Director of Marketing Company: Truly Free Home Salary: $80,000 - 100,000 * we ... Paid social and lifecycle marketing ecosystems * Experience working closely with paid media ...

Qorvo, Inc.

Content Operations Specialist

Okemos, MI · Remote

This is a remote position that we are open to considering candidates in the following states: AZ ... Manage the asset lifecycle, including ingestion, validation, organization, version control ...

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Remote Lifecycle Marketing information

What is a remote lifecycle marketing?

A Remote Lifecycle Marketing job involves managing and optimizing the customer journey from acquisition through retention, using digital marketing strategies. Professionals in this role work remotely to design targeted campaigns, automate communications, and analyze customer data to improve engagement at each stage of the lifecycle. The goal is to increase customer satisfaction, loyalty, and long-term value through personalized marketing efforts. Key responsibilities often include email marketing, segmentation, and performance analysis. This position requires expertise in marketing automation tools and an ability to collaborate with other teams remotely.

What skills and qualifications are needed for remote lifecycle marketing?

To thrive as a Remote Lifecycle Marketing professional, you need expertise in customer journey mapping, email marketing strategy, data analysis, and a background in marketing or communications. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and collaboration skills help you effectively coordinate campaigns and work cross-functionally in a remote environment. These abilities are crucial for creating targeted, data-driven marketing efforts that nurture leads and drive customer engagement across the entire lifecycle.

What are common challenges in remote lifecycle marketing, and how can they be addressed?

Remote lifecycle marketing professionals often face challenges related to cross-functional collaboration and maintaining clear communication with stakeholders across different time zones. To overcome these hurdles, it's helpful to establish regular check-ins, use collaborative project management tools, and document processes thoroughly. Being proactive in communication and leveraging digital platforms for brainstorming and feedback can also help ensure alignment and keep campaigns on track, even when working remotely.

What is the difference between Remote Lifecycle Marketing vs Remote Email Marketing Specialist?

AspectRemote Lifecycle MarketingRemote Email Marketing Specialist
Primary FocusManaging entire customer lifecycle, including acquisition, engagement, retention, and reactivationCreating and executing targeted email campaigns to engage customers
Required SkillsCustomer journey mapping, automation, analytics, CRM toolsEmail design, copywriting, segmentation, analytics
Work EnvironmentCross-channel marketing platforms, CRM systems, data analysis toolsEmail platforms, marketing automation tools
Industry UsageUsed across e-commerce, SaaS, and retail sectors for comprehensive customer engagementPrimarily in e-commerce and digital marketing agencies focusing on email campaigns

Remote Lifecycle Marketing involves managing the entire customer journey across multiple channels, requiring broader skills in automation and analytics. In contrast, Remote Email Marketing Specialist focuses specifically on designing and executing email campaigns. Both roles often work within similar industries and require familiarity with marketing tools, but their scope and responsibilities differ significantly.

What are the most commonly searched types of Lifecycle Marketing jobs in Michigan?

The most popular types of Lifecycle Marketing jobs in Michigan are:

What are popular job titles related to Remote Lifecycle Marketing jobs in Michigan?

For Remote Lifecycle Marketing jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Remote Lifecycle Marketing jobs in Michigan look for?

The top searched job categories for Remote Lifecycle Marketing jobs in Michigan are:

What cities in Michigan are hiring for Remote Lifecycle Marketing jobs?

Cities in Michigan with the most Remote Lifecycle Marketing job openings:

Remote Lifecycle Marketing jobs near you
Infographic showing various Remote Lifecycle Marketing job openings in Michigan as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 12% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution.

Director of Lifecycle Marketing

Truly Free Home

Williamsburg, MI • Remote

Full-time

Re-posted 20 days ago

Job description

Director of Lifecycle Marketing (Email & SMS - Direct Response)
Department: Marketing

** 2 Positions, one with Truly Free Home and the other with our sister companyTrulyFree.com (Marketplace)
Reports to: CMO for Truly Free Home, Executive Director of Marketing for TrulyFree.com
Location: Remote
Employment Type: Full-time
Compensation: Base + Performance Bonus (tied to Email/SMS Revenue + Subscription Growth)


About Us
Truly Free Home - We are a high-growth DTC CPG brand built on direct response marketing, subscription-driven revenue, and customer lifetime value expansion. Email and SMS are not support channels-they are core profit centers responsible for a significant portion of company revenue.


TrulyFree.com is a non-toxic alternative marketplace with over hundreds of brands and thousands of products. For this role the Lifecycle will include the Sellers, Activation, Recruiting, and Offers as this is a three pronged business that includes Sellers, Affiliates, and Customers.


Position Overview
We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization. This role owns Email and SMS as a primary revenue channel, with accountability for driving 30-40% of total company revenue through lifecycle marketing. You will lead strategy and execution across large-scale databases (2-3M+ subscribers and/or multiple lists), ensuring consistent campaign output, high-performing automated flows, and strong subscription monetization.

You will be responsible for building a predictable, profit-generating lifecycle operating system-one that continuously optimizes retention, increases LTV, and improves subscription performance.


This role requires a true operator-someone who can:

  • Run a high-volume campaign engine
  • Make decisive calls on offers, products, and promotions
  • Close the loop between performance data and future strategy


Core Ownership Areas
1. Revenue Ownership (Email + SMS)

  • Own and deliver 30-40%+ of total company revenue through lifecycle channels
  • Build and execute a high-frequency, high-conversion campaign calendar
  • Decide what products, offers, and promotions get deployed based on performance data
  • Drive first purchase, repeat purchase, and subscription conversion

2. Lifecycle & Subscription Strategy

  • Architect and continuously optimize end-to-end customer journeys, including:
    • Acquisition nurture
    • Conversion flows
    • Post-purchase monetization
    • Replenishment & subscription upsell
    • Win-back/reactivation
  • Partner with leadership to define and evolve subscription strategy at a strategic level
  • Improve rebill rates, churn reduction, and subscriber LTV

3. Messaging, Copy & Offer Strategy

  • Lead direct-response messaging strategy across Email and SMS
  • Ensure every send has a clear objective: drive revenue, conversion, or retention
  • Develop and refine:
    • Offer frameworks
    • Promotional hooks
    • Urgency and conversion tactics
  • Maintain balance between brand integrity and aggressive performance marketing

4. Data, Reporting & Feedback Loop

  • Own reporting and performance analysis across lifecycle channels:
    • Revenue per send / per subscriber
    • Contribution to total revenue
    • Conversion rates, AOV, LTV, churn
  • Build a closed-loop feedback system:
    • Insights Hypothesis Test Scale
  • Use data to inform:
    • Campaign cadence
    • Offer selection Segmentation strategy
  • Develop a predictable, repeatable system for revenue generation and optimization

5. Operating System & Process Development

  • Build and maintain a scalable lifecycle marketing operating system, including:
    • Campaign planning cadence
    • Testing frameworks
    • Performance review cycles
  • Establish clear processes for ongoing optimization and iteration
  • Ensure lifecycle is a data-forward, continuously improving retention engine


Key Requirements

  • 6-10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
  • Proven experience managing large-scale lists (2-3M+ subscribers) or multiple segmented lists
  • Demonstrated success driving 30%+ of company revenue from Email/SMS
  • Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting)
  • Strong background in direct response marketing (copy, offers, conversion strategy)
  • Experience owning subscription performance and retention optimization
  • Strong technical fluency:
    • Deliverability best practices
    • Data flows, tracking, and integrations
  • Analytical mindset with ability to translate data into action quickly
  • Ability to operate both strategically and tactically (player-coach)


What Success Looks Like

  • Email and SMS consistently drive 30-40%+ of total revenue
  • A high-output, high-performing campaign engine running weekly
  • Measurable improvements in:
    • Subscription conversion and rebill rates
    • Retention and LTV
  • Strong inbox placement and deliverability health across all sends
  • A clear, scalable lifecycle operating system that produces predictable results
  • Continuous testing culture with clear performance insights driving decisions


Compensation & Incentives

  • Competitive base salary
  • Performance bonus tied directly to:
    • Email/SMS revenue contribution
    • Subscription growth and retention metrics


Apply