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Live In Lifecycle Marketing Jobs in Texas (NOW HIRING)

Right Side Up

Lifecycle Marketing Consultant

Austin, TX · On-site +1

Build and optimize email, SMS, and in-app messaging programs * Design and implement automated ... Strong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or ...

Friendly Group

Lifecycle Marketing Manager

Dallas, TX · On-site

Must have four or more years of experience in lifecycle, CRM, email or direct-response marketing. * Must have hands-on experience managing and creating email campaigns in email platforms and ...

FRIENDLY GROUP

Lifecycle Marketing Manager

Dallas, TX · On-site

Must have four or more years of experience in lifecycle, CRM, email or direct-response marketing. * Must have hands-on experience managing and creating email campaigns in email platforms and ...

ForeFlight

Lifecycle Marketing Manager

Austin, TX · On-site

$98K - $120K/yr

Work hand in hand with the CS team to pinpoint where each customer sits in the lifecycle, align on health and risk indicators, and coordinate marketing and CS touchpoints so customers get one ...

Hippo Insurance

Lifecycle Marketing Manager

Austin, TX · On-site

Title: Lifecycle Marketing Manager Location: Austin, TX / Dallas, TX Reporting to: Sr. Manager ... And when the work has to hold up in a regulated environment - legal reviews, compliance checks, the ...

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Live In Lifecycle Marketing information

What is the difference between Live In Lifecycle Marketing vs Live In Content Marketing?

AspectLive In Lifecycle MarketingLive In Content Marketing
Primary FocusCustomer journey management and retention strategiesCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsMarketing automation, CRM tools, data analysisContent creation, SEO, storytelling
Work EnvironmentMarketing teams, client-facing roles, digital platformsContent studios, digital marketing teams, freelance

Live In Lifecycle Marketing focuses on managing customer relationships throughout their journey, emphasizing retention and engagement. In contrast, Live In Content Marketing centers on producing content that attracts and educates audiences. Both roles require marketing knowledge but differ in their core activities and skill sets.

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The most popular types of Lifecycle Marketing jobs in Texas are:

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For Live In Lifecycle Marketing jobs in Texas, the most frequently searched job titles are:

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The top searched job categories for Live In Lifecycle Marketing jobs in Texas are:

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Cities in Texas with the most Live In Lifecycle Marketing job openings:

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Infographic showing various Live In Lifecycle Marketing job openings in Texas as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 25% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution.

Lifecycle Marketing Consultant

Right Side Up

Austin, TX

Full-time

Re-posted 5 days ago

Job description

About Right Side Up
 
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
 
Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. Our 250+ clients include notable brands such as Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
 
About The Role

We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design and execute lifecycle strategies that drive engagement, retention, and revenue across the customer journey.

Projects may include building lifecycle programs from the ground up, optimizing existing email and CRM strategies, or scaling cross-channel customer engagement efforts. Contract engagements typically range from 10-40 hours per week.

Responsibilities

  • Develop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)

  • Build and optimize email, SMS, and in-app messaging programs

  • Design and implement automated journeys, triggers, and segmentation strategies

  • Collaborate with product, growth, and data teams to align on lifecycle goals and initiatives

  • Analyze campaign performance and continuously optimize based on engagement and revenue metrics

  • Create and manage campaign calendars and testing roadmaps

  • Ensure data integrity and proper tracking across lifecycle channels

  • Translate insights into actionable recommendations to improve customer lifetime value

Requirements

  • Strong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or D2C

  • Experience building and scaling lifecycle programs across multiple channels

  • Familiarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar)

  • Experience with segmentation, personalization, and automation best practices

  • Ability to analyze performance data and translate insights into action

  • Strong collaboration and communication skills

  • Comfort working across different industries, products, and customer journeys

Nice to Have

  • Experience with SMS or push notification channels

  • Familiarity with data tools (e.g., SQL, Segment, Amplitude, Mixpanel)

  • Experience in high-growth startup environments

  • Experience supporting both strategic planning and hands-on execution

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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