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Lifecycle Marketing Jobs (NOW HIRING)

Right Side Up

Lifecycle Marketing Consultant

Austin, TX · On-site

About The Role We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design ...

Public

Lifecycle Marketing Lead

New York, NY · On-site

$160K - $190K/yr

We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will ...

Groombuggy Inc.

Lifecycle Marketing Manager

This role owns the end-to-end lifecycle marketing program-from strategy and segmentation through execution, testing, analytics, and optimization. You will use customer data and behavioral insights to ...

Nagish Inc.

$150K - $300K/yr

Rylo is hiring a Lifecycle Marketing Lead to own how we engage, activate, retain, and grow our customer relationships over time. This role exists to turn customer intent into meaningful, measurable ...

Freshworks

Manager, Lifecycle Marketing

San Mateo, CA · On-site +1

$147K - $180K/yr

Freshworks is looking for a Lifecycle Marketing Manager to lead our newly formed Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. In this role, you will own the lifecycle and ...

Right Side Up

Lifecycle Marketing Consultant

Austin, TX · On-site +1

About The Role We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design ...

Right Side Up

Lifecycle Marketing Consultant

Austin, TX · Remote

About The Role We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design ...

A+E Networks

Manager, Lifecycle Marketing

New York, NY · On-site

$112K - $132K/yr

Manager, Lifecycle Marketing The Manager, Lifecycle Marketing will lead the strategy, development, and optimization of lifecycle journeys that deepen engagement, strengthen retention, and drive ...

Dr. Squatch

Lifecycle Marketing Manager

Los Angeles, CA · Hybrid

$100K - $115K/yr

We are seeking a proactive and detail-oriented Lifecycle Marketing Manager to join our Marketing team. This individual will own the planning, execution, and optimization of Dr. Squatch's email and ...

OE Wheels LLC

Lifecycle Marketing Manager

Sarasota, FL · On-site

We are seeking a highly skilled Lifecycle Marketing Manager to own and optimize customer engagement across both DTC and B2B channels. This role will be responsible for building and executing end-to ...

Rylo

Lifecycle Marketing Lead

Manhattan, NY · On-site +1

$150K - $300K/yr

Description Rylo is hiring a Lifecycle Marketing Lead to own how we engage, activate, retain, and grow our customer relationships over time. This role exists to turn customer intent into meaningful ...

Kindred Concepts, Inc

Director, Lifecycle Marketing

$175K - $260K/yr

The Role We're hiring a Director of Lifecycle Marketing to define and scale our member communications strategy. In this role, you'll build a best-in-class, global omni-channel lifecycle engine ...

Nagish Inc.

Lifecycle Marketing Lead

Manhattan, NY · On-site

$150K - $300K/yr

Rylo is hiring a Lifecycle Marketing Lead to own how we engage, activate, retain, and grow our customer relationships over time. This role exists to turn customer intent into meaningful, measurable ...

Foreflight

Lifecycle Marketing Manager

Austin, TX · On-site

ForeFlight Austin 1801 E 6th St Suite 400 Austin, TX 78702, USA Description Lifecycle Marketing Manager Full-Time · Remote (US)Jeppesen ForeFlight Jeppesen ForeFlight builds industry-leading ...

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Lifecycle Marketing information

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$31.5K

$94.7K

$175.5K

How much do lifecycle marketing jobs pay per year?

As of Sep 10, 2026, the average yearly pay for lifecycle marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What is a lifecycle marketing?

A Lifecycle Marketing job focuses on engaging and retaining customers throughout their journey with a brand, from acquisition to retention and reactivation. This role involves creating targeted marketing campaigns using email, SMS, push notifications, and other channels to personalize customer experiences. Lifecycle marketers analyze customer data and behavior to optimize messaging and improve engagement. They work closely with product, sales, and customer success teams to drive customer loyalty and maximize lifetime value.

What are some typical challenges faced in a lifecycle marketing role?

Professionals in Lifecycle Marketing often navigate the complexities of coordinating campaigns across multiple channels while ensuring a consistent and personalized customer experience. A common challenge is analyzing large volumes of data to identify actionable insights and optimize ongoing strategies. Lifecycle Marketers also frequently collaborate with product, sales, and customer success teams to align messaging and goals. Overcoming these challenges requires adaptability, strong analytical skills, and an ability to balance creative thinking with strategic execution.

What are the key skills and qualifications needed to thrive in the lifecycle marketing position, and why are they important?

To thrive in Lifecycle Marketing, you need expertise in customer segmentation, campaign strategy, data analysis, and a solid understanding of the customer journey, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (such as Marketo, HubSpot, or Braze), CRM systems, and analytics tools like Google Analytics is typically required. Strong communication, project management, and cross-functional collaboration skills help distinguish top performers. These competencies are crucial for designing effective, data-driven campaigns that engage customers at every stage and drive measurable business results.

What are examples of lifecycle marketing?

Lifecycle marketing involves creating targeted campaigns for customers at different stages of their relationship with a brand, such as onboarding new users, engaging active customers, encouraging repeat purchases, and re-engaging inactive clients. It often uses tools like email automation, customer segmentation, and analytics to personalize messaging and improve retention. As a lifecycle marketing professional, understanding customer behavior and data-driven strategies is essential.
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What cities are hiring for Lifecycle Marketing jobs?

Cities with the most Lifecycle Marketing job openings:

What are the most commonly searched types of Lifecycle Marketing jobs?

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What states have the most Lifecycle Marketing jobs?

States with the most job openings for Lifecycle Marketing jobs include:

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Lifecycle Marketing jobs near you
Infographic showing various Lifecycle Marketing job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 89% Full Time, 9% Part Time, and 1% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Lifecycle Marketing Consultant

Austin, TX • On-site

Right Side Up
See more jobs at Right Side Upexternal

Full-time

Re-posted 22 days ago

Key responsibilities

  • Develop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)

  • Build and optimize email, SMS, and in-app messaging programs

  • Analyze campaign performance and continuously optimize based on engagement and revenue metrics

Job description

About Right Side Up
 
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
 
Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. Our 250+ clients include notable brands such as Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
 
About The Role

We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design and execute lifecycle strategies that drive engagement, retention, and revenue across the customer journey.

Projects may include building lifecycle programs from the ground up, optimizing existing email and CRM strategies, or scaling cross-channel customer engagement efforts. Contract engagements typically range from 10-40 hours per week.

Responsibilities

  • Develop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)

  • Build and optimize email, SMS, and in-app messaging programs

  • Design and implement automated journeys, triggers, and segmentation strategies

  • Collaborate with product, growth, and data teams to align on lifecycle goals and initiatives

  • Analyze campaign performance and continuously optimize based on engagement and revenue metrics

  • Create and manage campaign calendars and testing roadmaps

  • Ensure data integrity and proper tracking across lifecycle channels

  • Translate insights into actionable recommendations to improve customer lifetime value

Requirements

  • Strong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or D2C

  • Experience building and scaling lifecycle programs across multiple channels

  • Familiarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar)

  • Experience with segmentation, personalization, and automation best practices

  • Ability to analyze performance data and translate insights into action

  • Strong collaboration and communication skills

  • Comfort working across different industries, products, and customer journeys

Nice to Have

  • Experience with SMS or push notification channels

  • Familiarity with data tools (e.g., SQL, Segment, Amplitude, Mixpanel)

  • Experience in high-growth startup environments

  • Experience supporting both strategic planning and hands-on execution

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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