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Lifecycle Marketing Jobs (NOW HIRING)

A+E Networks

Manager, Lifecycle Marketing

New York, NY · On-site

$112K - $132K/yr

Manager, Lifecycle Marketing The Manager, Lifecycle Marketing will lead the strategy, development, and optimization of lifecycle journeys that deepen engagement, strengthen retention, and drive ...

DocuSign

Lifecycle Marketing Manager

Chicago, IL · On-site +1

What you'll do We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and optimize programs that help existing Docusign customers adopt key features, deepen product usage, and ...

Right Side Up

Lifecycle Marketing Consultant

Austin, TX · On-site

About The Role We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design ...

Rylo

Lifecycle Marketing Lead

Manhattan, NY · On-site +1

$150K - $300K/yr

Description Rylo is hiring a Lifecycle Marketing Lead to own how we engage, activate, retain, and grow our customer relationships over time. This role exists to turn customer intent into meaningful ...

Dr. Squatch

Lifecycle Marketing Manager

Los Angeles, CA · Hybrid

$100K - $115K/yr

We are seeking a proactive and detail-oriented Lifecycle Marketing Manager to join our Marketing team. This individual will own the planning, execution, and optimization of Dr. Squatch's email and ...

Groombuggy Inc.

Lifecycle Marketing Manager

This role owns the end-to-end lifecycle marketing program-from strategy and segmentation through execution, testing, analytics, and optimization. You will use customer data and behavioral insights to ...

Robert Half

Director, Lifecycle Marketing

San Ramon, CA · On-site

The Director, Lifecycle Marketing defines and drives long-term strategies to engage, retain, and grow an active customer base. They own key metrics related to engagement, retention, and churn, while ...

Kindred Concepts, Inc

Director, Lifecycle Marketing

$175K - $260K/yr

The Role We're hiring a Director of Lifecycle Marketing to define and scale our member communications strategy. In this role, you'll build a best-in-class, global omni-channel lifecycle engine ...

Mondo

Lifecycle Marketing Manager

Atlanta, GA · On-site

$100K - $115K/yr

Lifecycle Marketing Manager, Hybrid (Atlanta, GA). Start date is To be confirmed for this Permanent position. Job Title: Lifecycle Marketing Manager Location-Type: Hybrid, Atlanta, GA (3x per week in ...

Europa Eyewear

Lifecycle Marketing Manager

Minneapolis, MN · On-site

$80K - $100K/yr

You'll support lifecycle marketing across two distinct ecommerce brands, while designing and developing our B2b/Wholesale lifecycle marketing strategy to strengthen customer relationships across ...

Robert Half

Director, Lifecycle Marketing

San Ramon, CA · On-site

The Director, Lifecycle Marketing defines and drives long-term strategies to engage, retain, and grow an active customer base. They own key metrics related to engagement, retention, and churn, while ...

OKX

Director, Lifecycle Marketing

San Jose, CA · On-site

About the Opportunity Lifecycle marketing at OKX is evolving. We're not looking for someone to run campaigns - we're looking for someone to fundamentally rethink how we engage traders across the US ...

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All JobsLifecycle Marketing Jobs

Lifecycle Marketing information

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$31.5K

$94.7K

$175.5K

How much do lifecycle marketing jobs pay per year?

As of Aug 8, 2026, the average yearly pay for lifecycle marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What are examples of lifecycle marketing?

Lifecycle marketing involves creating targeted campaigns for customers at different stages of their relationship with a brand, such as onboarding new users, engaging active customers, encouraging repeat purchases, and re-engaging inactive clients. It often uses tools like email automation, customer segmentation, and analytics to personalize messaging and improve retention. As a lifecycle marketing professional, understanding customer behavior and data-driven strategies is essential.

What are the key skills and qualifications needed to thrive in the lifecycle marketing position, and why are they important?

To thrive in Lifecycle Marketing, you need expertise in customer segmentation, campaign strategy, data analysis, and a solid understanding of the customer journey, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (such as Marketo, HubSpot, or Braze), CRM systems, and analytics tools like Google Analytics is typically required. Strong communication, project management, and cross-functional collaboration skills help distinguish top performers. These competencies are crucial for designing effective, data-driven campaigns that engage customers at every stage and drive measurable business results.

What is a lifecycle marketing?

A Lifecycle Marketing job focuses on engaging and retaining customers throughout their journey with a brand, from acquisition to retention and reactivation. This role involves creating targeted marketing campaigns using email, SMS, push notifications, and other channels to personalize customer experiences. Lifecycle marketers analyze customer data and behavior to optimize messaging and improve engagement. They work closely with product, sales, and customer success teams to drive customer loyalty and maximize lifetime value.

What are some typical challenges faced in a lifecycle marketing role?

Professionals in Lifecycle Marketing often navigate the complexities of coordinating campaigns across multiple channels while ensuring a consistent and personalized customer experience. A common challenge is analyzing large volumes of data to identify actionable insights and optimize ongoing strategies. Lifecycle Marketers also frequently collaborate with product, sales, and customer success teams to align messaging and goals. Overcoming these challenges requires adaptability, strong analytical skills, and an ability to balance creative thinking with strategic execution.

More about Lifecycle Marketing jobs
What cities are hiring for Lifecycle Marketing jobs? Cities with the most Lifecycle Marketing job openings:
What are the most commonly searched types of Lifecycle Marketing jobs? The most popular types of Lifecycle Marketing jobs are:
What states have the most Lifecycle Marketing jobs? States with the most job openings for Lifecycle Marketing jobs include:
What job categories do people searching Lifecycle Marketing jobs look for? The top searched job categories for Lifecycle Marketing jobs are:
Lifecycle Marketing jobs near you
Infographic showing various Lifecycle Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Manager, Lifecycle Marketing

A+E Networks

New York, NY • On-site

$112K - $132K/yr

Full-time

Medical, Retirement

Posted 18 days ago

Job description

Work Locations: With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales).
Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.
Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.
Division Story
The Marketing division is an in-house, full-service B2C/B2B brand and marketing team of talented, curious, and purpose-driven members with diverse skill sets and backgrounds. We work on interesting and varied projects across multiple disciplines. As an employee of A+E Global Media, you'll be part of a global media and entertainment company that values diversity, representation, flexibility, and kindness. Our commitment to fostering an exceptional workplace has been recognized through multiple accolades: Forbes named us one of America's Best Midsize Employers. Newsweek included us in their lists of America's Most Loved Workplaces for 2021 and 2022, and America's Greatest Workplaces for Diversity in 2023. Inc. recognized A+E Global Media as one of the Best Workplaces of 2025.
Job Description
ROLE: Manager, Lifecycle Marketing
The Manager, Lifecycle Marketing will lead the strategy, development, and optimization of lifecycle journeys that deepen engagement, strengthen retention, and drive acquisition across our brand platforms. This role will oversee strategy for brand e-mail marketing, owned digital inventory and push notifications.
RESPONSIBILITIES: Manager, Lifecycle Marketing
  • Develop and lead the execution of our Brand email strategy, balancing digital and linear viewership goals with meaningful fan-centric experiences
  • Partner with the broader Growth Marketing team to ensure strategy cohesion across platforms and channels
  • Own the strategy and governance of our owned digital video inventory across sites and apps, providing appropriate support across business initiatives; lead the measurement, optimization and reporting, evolving best practices along the way
  • Partner with Analytics, Product, and Digital teams to build personalization and orchestration strategies that deliver the right message and creative to the right viewer at the right moment
  • Brief in creative partners to support the development of best-in-class creative, providing audience and performance insights to inform creative optimization
  • Establish clear success metrics and measurement frameworks. Turn data into actionable insights that shape future strategy
  • Lead a test-and-learn agenda, continuously evolving segmentation, messaging, and personalization strategies to drive incremental growth and engagement.
  • Serve as subject matter expert for the Global Marketing team
  • Stay ahead of lifecycle, CRM, and loyalty marketing trends, emerging technologies, and competitive best practices within media and entertainment. Identify new ways to strengthen audience relationships and elevate performance.
  • Contribute to the creation of a high-performing marketing team

BASIC REQUIREMENTS: Manager, Lifecycle Marketing
  • 3-5 years' relevant experience in lifecycle marketing
  • A proven track record of building and scaling multi-channel lifecycle programs that deliver measurable audience and business impact
  • Deep expertise in segmentation, personalization, and experimentation methodologies
  • Strong communication skills and ability to translate data into compelling narratives
  • Proactive self-starter, comfortable moving projects forward independently
  • Test and learn mindset
  • Highly collaborative with both internal and external partners
  • AI fluency and prompting skills
  • Familiarity with Iterable, Hightouch, and/or similar enterprise CRM platforms is a plus

Compensation
Annual Pay Range: $112,951 - $132,153
Annual Incentive Target: 12.50%
The annual/hourly pay range displayed serves as a good faith estimate of the
minimum and maximum base pay range for this role. Compensation for the role will
be based on a number of different factors such as a candidate's qualifications, skills,
competencies, location, and experience. A+E offers a competitive total compensation
package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at www.aegm.com/careers.
A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle. The company's employment actions and decisions - including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination - are made without regard to an employee's race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.
We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.

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