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Marketing Program Manager Jobs in California (NOW HIRING)

2K

Marketing Program Manager

Los Angeles, CA · On-site

$100K - $148K/yr

What We Need Reports to: Sr. Director of Global Go-to-Market We are looking for a highly organized and detail-oriented Marketing Program Manager to join the Core Games 2K Global Go-to-Market team.

2K

Marketing Program Manager

Los Angeles, CA

$100K - $148K/yr

What We Need Reports to: Sr. Director of Global Go-to-Market We are looking for a highly organized and detail-oriented Marketing Program Manager to join the Core Games 2K Global Go-to-Market team.

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How much do marketing program manager jobs pay per hour?

As of Jul 19, 2026, the average hourly pay for marketing program manager in California is $54.10, according to ZipRecruiter salary data. Most workers in this role earn between $40.82 and $65.00 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What jobs make $3,000 a day?

High-level roles such as senior executives, specialized surgeons, or successful entrepreneurs can earn $3,000 or more per day. In the marketing field, top-tier marketing directors or agency owners with extensive experience and large client portfolios may reach this level, especially when factoring in bonuses and commissions. These roles typically require advanced skills, significant experience, and often involve managing large budgets or teams.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What does a marketing programs manager do?

A marketing programs manager oversees the planning, execution, and analysis of marketing initiatives to promote products or services. They coordinate cross-functional teams, manage budgets, and use tools like marketing automation platforms to ensure campaigns meet objectives and deadlines.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.

What is the typical salary for a marketing manager?

The average salary for a marketing manager varies by experience and location but generally ranges from $65,000 to $135,000 annually. Senior marketing managers or those in high-demand industries can earn higher compensation, often including bonuses and benefits.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior marketing directors, media strategists, and digital marketing managers often earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions typically require strong skills in data analysis, campaign management, and familiarity with tools like Google Analytics or marketing automation platforms.
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Marketing Program Manager jobs near you
Marketing Program Manager

Marketing Program Manager

2K

Los Angeles, CA • On-site

$100K - $148K/yr

Full-time

Medical, Dental, Vision, Life, PTO

Posted 9 days ago

Job description

Who we are:
Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, PGA TOUR 2K, Mafia, Sid Meier's Civilization, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.
What We Need
Reports to: Sr. Director of Global Go-to-Market
We are looking for a highly organized and detail-oriented Marketing Program Manager to join the Core Games 2K Global Go-to-Market team. This role will serve as the central operational hub for all go-to-market initiatives, ensuring seamless execution, clear communication, and adherence to timelines across the entire life cycle of all projects and programs. You will be responsible for orchestrating the workflow, keeping key stakeholders informed, and providing the necessary visibility for final approvals and strategic decision-making.
The ideal candidate is a proactive problem-solver with exceptional critical thinking and organizational skills who thrives on driving projects to successful completion in a complex, multi-stakeholder environment.
What You'll Do
Project Orchestration & Timeline Management
  • Facilitate the go-to-market process from initial concept through to final integrated and lifecycle planning, ensuring scope, objectives, and deliverables are clearly defined and documented for leadership review.
  • Develop and maintain detailed project timelines, team allocations and work-back schedules, closely monitoring progress to ensure all milestones and deadlines are achieved.
  • Proactively identify potential project dependencies, risks, and roadblocks, escalating issues to the appropriate stakeholders and leadership for timely resolution.
  • Track and manage the GTM Marketing Budget and actuals including agencies, monitoring expenditures to ensure projects remain on time and within budget parameters set by leadership and the Franchise Groups.

Asset & Events Operations
  • Develop and operate a central system for tracking all creative assets, including those developed internally and those received from strategic partners.
  • Document, track, and monitor asset rights, usage limitations, and expiration dates to ensure all marketing activities remain legally compliant.
  • Act as point-person within Go-to-Market for any campaign events, managing and maintaining events or activations, coordinating logistics and dependencies with internal and external partners.

Cross-Functional Collaboration & Communication
  • Act as the primary operational liaison, facilitating efficient communication and workflow between Global Go-to-Market team and key partners including Franchise Groups, Creative, Media and other cross-functional partners.
  • Prepare and circulate regular, detailed status updates and progress reports, ensuring Senior Director and final approvers have clear visibility into all project phases.
  • Plan and coordinate one-off special projects and internal functions, such as team offsites and workshops.

What Will Make You A Great Fit
  • Proven experience in a program or project management role, preferably within a marketing team.
  • Exceptional organizational skills with meticulous attention to detail.
  • Strong critical thinking and proactive problem-solving abilities.
  • A highly collaborative and positive attitude, with demonstrated ability to work effectively within a matrix team environment and at times with ambiguity.
  • Proficiency with project management software (e.g., Asana, Trello, Monday.com, Jira).
  • Experience with asset management systems is a plus.

The pay range for this position in California at the start of employment is expected to be between $100,200 and $148,320 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our401(K) plan and Employee Stock Purchase Program.
Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.
As an equal opportunity employer, we are committed to ensuring that individuals with disabilities are provided suitable accommodations to enjoy equal employment opportunities, including the ability to participate in the job application or interview process. Please contact us if you need an accommodation as part of your application process or otherwise have questions about the Company's accommodation policy and review process.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
#LI-Onsite
#LI-Hybrid
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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