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Marketing Program Manager Jobs in Seattle, WA (NOW HIRING)

Cypress HCM

Program Manager

Seattle, WA

$100 - $140/hr

Lead and coordinate multi-solution programs across CDP, Email Marketing, CMS, and Marketing ... Manage intake, prioritization, and execution of workstreams using project management tools.

Filson

Lifecycle Marketing Manager

Seattle, WA

ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...

Filson

Lifecycle Marketing Manager

Seattle, WA

ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...

Filson

Lifecycle Marketing Manager

Seattle, WA · On-site

ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...

SRI Tech solutions Inc

Program Manager

Redmond, WA · On-site

Program Manager Tech 4 Location: Redmond, WA Job Type: Contract Description: Seeking a Technical ... Familiar with the Office marketing org. Project is to help develop the plan and roll out new ...

SRI Tech solutions Inc

Program Manager

Redmond, WA · On-site

Program Manager Tech 4 Location: Redmond, WA Job Type: Contract Description: Seeking a Technical ... Roles and Responsibilities: • Familiar with the Office marketing org. • Project is to help ...

Hexcel Corporation

Program Manager

Kent, WA · Hybrid

$93K - $160K/yr

The Program Manager will have a hybrid work arrangement with a general weekly expectation to be on ... marketing, or sales. Preferably in the aerospace, defense, composite materials, and/or ...

Hexcel Corporation

Program Manager

Kent, WA · On-site

$93K - $160K/yr

The Program Manager will have a hybrid work arrangement with a general weekly expectation to be on ... marketing, or sales. Preferably in the aerospace, defense, composite materials, and/or ...

Hexcel Corporation

Program Manager

Kent, WA · On-site

$93K - $160K/yr

The Program Manager will have a hybrid work arrangement with a general weekly expectation to be on ... marketing, or sales. Preferably in the aerospace, defense, composite materials, and/or ...

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Marketing Program Manager information

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How much do marketing program manager jobs pay per hour?

As of Jul 28, 2026, the average hourly pay for marketing program manager in Seattle, WA is $62.39, according to ZipRecruiter salary data. Most workers in this role earn between $47.07 and $74.95 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What jobs make $3,000 a day?

High-level roles such as senior executives, specialized surgeons, or successful entrepreneurs can earn $3,000 or more per day. In the marketing field, top-tier marketing directors or agency owners with extensive experience and large client portfolios may reach this level, especially when factoring in bonuses and commissions. These roles typically require advanced skills, significant experience, and often involve managing large budgets or teams.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What does a marketing programs manager do?

A marketing programs manager oversees the planning, execution, and analysis of marketing initiatives to promote products or services. They coordinate cross-functional teams, manage budgets, and use tools like marketing automation platforms to ensure campaigns meet objectives and deadlines.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.

What is the typical salary for a marketing manager?

The average salary for a marketing manager varies by experience and location but generally ranges from $65,000 to $135,000 annually. Senior marketing managers or those in high-demand industries can earn higher compensation, often including bonuses and benefits.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior marketing directors, media strategists, and digital marketing managers often earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions typically require strong skills in data analysis, campaign management, and familiarity with tools like Google Analytics or marketing automation platforms.
More about Marketing Program Manager jobs
What are the most commonly searched types of Marketing Program jobs in Seattle, WA? The most popular types of Marketing Program jobs in Seattle, WA are:
What are popular job titles related to Marketing Program Manager jobs in Seattle, WA? For Marketing Program Manager jobs in Seattle, WA, the most frequently searched job titles are:
What job categories do people searching Marketing Program Manager jobs in Seattle, WA look for? The top searched job categories for Marketing Program Manager jobs in Seattle, WA are:
What cities near Seattle, WA are hiring for Marketing Program Manager jobs? Cities near Seattle, WA with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Seattle, WA as of July 2026, with employment types broken down into 82% Full Time, 16% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $129,764 per year, or $62.4 per hour.
Marketing Program Manager - Impact

Marketing Program Manager - Impact

REI (Recreational Equipment Inc.)

Seattle, WA • On-site

Full-time

Medical, Retirement

Posted 11 days ago

REI rating

7.6

Company rating: 7.6 out of 10

Based on 172 frontline employees who took The Breakroom Quiz

62nd of 728 rated retailers

Job description

Overview
At REI, we strive to connect people to the power of the outdoors, and help protect the places and outdoor communities that make those connections possible. Our Impact work is key to bringing this mission to life through programs, partnerships and experiences that members and customers can trust and engage with.
The Program Manager, Marketing - Impact is a marketing role that supports the development and execution of REI's annual Impact marketing strategy, from leading integrated campaigns and standalone moments to driving evergreen marketing support for a portfolio of Impact programs that further REI's Impact narrative.
Our Impact portfolio includes:
  • Advocacy and policy work (REI's Cooperative Action Network)

  • Non-profit grant funding (REI Cooperative Action Fund)

  • Entrepreneur / startup support (Path Ahead Ventures program)

  • Inclusivity in the outdoors

  • Sustainability & Climate Action

This role translates enterprise priorities and individual program priorities into clear marketing strategies, channel and go-to-market plans, with measurable outcomes. You will work closely with Impact program partners and Marketing teams to drive thoughtful, values-led marketing that reflects our commitments to people, planet, and communities.
The position sits on the Integrated Marketing team and reports to the Senior Manager of Brand Programs and Partnerships, and contributes to cross-functional work through sound marketing judgment, strong executional planning, collaboration, and stakeholder influence, operating with guidance and direction from senior marketing leaders.
Keys to success include the ability to:
  • Translate complex, mission-led Impact programs into clear, meaningful marketing narratives

  • Balance the holistic customer experience with program-specific goals

  • Manage multiple workstreams with strong attention to detail and follow-through

  • Collaborate effectively across Impact, Marketing strategy, channel and analytics teams and leaders

Responsibilities and Qualifications
Impact Marketing Strategy & Planning
  • Develop integrated marketing strategies and plans for Impact programs, from planning through execution and optimization, aligning Impact program priorities, customer and member insights, and REI enterprise and marketing priorities

  • Contribute marketing perspective that helps shape strategy, improve ways of working, and elevate how Impact shows up in enterprise campaigns and always-on marketing

  • Support development of values-led storytelling that reflects REI's mission, commitments, and co-op difference

  • Partner with campaign planning teams to ensure Impact priorities are appropriately represented within enterprise campaigns and always-on marketing

Cross-Divisional Collaboration & Execution:
  • Serve as a day-to-day marketing partner to Impact program leads and working teams

  • Collaborate with Marketing campaign teams, channel partners and x-div teams including but not limited to: Lifecycle, Paid Media, Email, Social, Content, Creative, PR, Local Marketing, and Store Operations to support planning and execution of got-to-market plans

  • Brief creative and content partners with clear direction, objectives, and success criteria

  • Ensure alignment, readiness, and clarity across teams throughout execution

  • Coordinate dependencies, inputs, and approvals to support aligned execution across teams

  • Build strong working relationships with internal and external partners, serving as a trusted day-to-day marketing point of contact

Performance & Optimization
  • Partner with channel teams to track performance against defined objectives

  • Support development and synthesis of marketing recaps, surfacing insights, learnings, and opportunities for optimization

  • Apply test-and-learn approaches to improve effectiveness and clarity of Impact marketing over time

Ways of Working & Professional Contribution:
  • Contribute to the development and adoption of marketing processes, templates, and ways of working that improve efficiency and consistency

  • Operate with strong organizational discipline and follow-through across multiple partners and workstreams

  • Model REI's values and mission in all workstreams

Qualifications and Experience
  • 4-6+ years of experience in marketing or a related field

  • Experience in social impact work, corporate social responsibility or other related work

  • Experience developing marketing strategy, plans, and strong understanding of marketing fundamentals across owned, earned, and paid channels

  • Experience working with creative and content partners

  • Ability to manage multiple initiatives simultaneously with strong attention to detail and organization

  • Comfort operating in values-led, reputationally sensitive workstreams

  • Demonstrated understanding of consumer behavior and applying insights to daily work

  • Strong written and verbal communication skills, with the ability to communicate clearly across teams and levels

  • Self-driven with a strong sense of accountability, can-do attitude, composure and managing through ambiguity.

  • Bachelor's degree required

  • Expert skill level with MS-Office Tools: Excel, PowerPoint, Word

Closing
At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency
We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.
Pay Range
$85,400.00 - $136,700.00 per year

What REI employees say

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About REI

Sourced by ZipRecruiter

REI, or Recreational Equipment, Inc. is a widely respected retail company based in Kent, WA, US. The company caters to the outdoor recreation industry, providing a complete range of high-quality, sustainable gear and sporting goods. Founded in 1938 by avid mountaineers, it was built on the passion for exploring the outdoors and offers products for camping, hiking, cycling, fitness, paddle sports, snow sports, and more. REI also conducts outdoor adventure trips and classes. Its mission is to inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship. For decades, REI has stood by its core values of authenticity, quality, service, respect, integrity, and balance. Proudly, the company has made Fortune Magazine's list of "100 Best Companies to Work For" every year since the list's inception.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Kent, WA, US

Year founded

1938

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