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$39

How much do market development representative jobs pay per hour?

As of Jun 8, 2026, the average hourly pay for market development representative in the United States is $27.11, according to ZipRecruiter salary data. Most workers in this role earn between $20.43 and $32.69 per hour, depending on experience, location, and employer.

What is a Market Development Representative?

A Market Development Representative (MDR) is a sales professional responsible for identifying and qualifying new business opportunities for a company. MDRs typically focus on outbound prospecting, researching potential clients, and initiating first contact through calls, emails, or social media. Their goal is to generate interest and set up meetings between potential customers and the sales team. By nurturing leads and gathering key information, MDRs help expand the company’s market reach and drive revenue growth.

What is the difference between Market Development Representative vs Business Development Representative?

AspectMarket Development RepresentativeBusiness Development Representative
Primary FocusIdentifying new markets and generating leads in target regionsBuilding relationships and closing deals with potential clients
Work EnvironmentResearch, outreach, and strategic planningSales meetings, negotiations, and client engagement
Required CredentialsTypically a bachelor’s degree; sales or marketing experience beneficialSimilar credentials; strong communication and sales skills

While both roles involve sales and outreach, a Market Development Representative primarily focuses on exploring new markets and generating leads, whereas a Business Development Representative concentrates on nurturing relationships and closing sales. Understanding these differences helps organizations assign the right responsibilities and candidates for each position.

What are the key skills and qualifications needed to thrive as a Market Development Representative, and why are they important?

To thrive as a Market Development Representative, you need strong research skills, persuasive communication abilities, and a foundational understanding of sales or marketing, often supported by a bachelor's degree. Familiarity with CRM systems like Salesforce, prospecting tools, and email automation platforms is typically required. Outstanding interpersonal skills, resilience, and a proactive attitude help individuals stand out in this role. These competencies are crucial for generating high-quality leads, building customer relationships, and supporting revenue growth in a competitive market.

How does a Market Development Representative typically collaborate with sales and marketing teams?

Market Development Representatives (MDRs) serve as a vital bridge between marketing and sales by qualifying inbound leads, conducting outreach to prospects, and setting appointments for account executives. They regularly coordinate with marketing to align on campaign messaging and target audiences, while also providing valuable feedback to sales about lead quality and market trends. This collaborative environment helps ensure a seamless customer journey and maximizes conversion rates from initial contact to closed deals.
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Market Development Representative jobs near you
Market Development Representative

Market Development Representative

Sazerac Company

Phoenix, AZ • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 24 days ago

Sazerac rating

8.2

Company rating: 8.2 out of 10

Based on 32 frontline employees who took The Breakroom Quiz

55th of 380 rated food and drinks producers

Job description

Sazerac Company Overview
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton's, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram's V.O., Myers's, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
We're proud of our award-winning culture and distilleries. Our Louisville office has been named one of the "Best Places to Work in Kentucky" four times, and our Buffalo Trace Distillery has earned the title of "world's most award-winning distillery" through the dedication of our craftsmen for well over 200 years. Whether you're a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.
Job Description/Responsibilities
Join Sazerac as a key partner to vibrant on-premise (think lively restaurants and bars) and bustling off-premise locations (grocery stores, convenience stores, and liquor stores) to achieve volume and distribution sales goals for our brands across Sazerac's diverse spirits portfolio!
What You'll Be Doing:
As a Market Development Representative, you and your team will play a pivotal role in our success story. The role involves:
  • Crafting Solutions for Growth: Implement and manage innovative solutions to boost business for assigned accounts, ensuring Sazerac brands soar in market share.
  • Brand Building: Use consumer and category trends as your toolkit to educate customers, solve challenges, and skyrocket sales - building brands is an art.
  • Distribution: Lead distributors with in-store selling, marketing, and account execution.
  • Volume Objectives: Help achieve volume objectives for the core brands in our diverse portfolio.
  • Strategic Programs: Implement and execute programs that deliver on distribution, merchandising, display, and retail promotional goals - turning plans into results.
  • Rapport Building: Develop mutually valuable rapport with assigned customers by understanding their needs and requirements.
  • Communication & Collaboration: Take center stage as the communication lead between key customers, wholesalers, and our internal dream team.
  • KPI Monitoring: We track established Key Performance Indicators (KPIs) to ensure we consistently reach our goals.

*Job responsibilities may vary by state depending on regulatory requirements for the state.
Qualifications/Requirements
Do you have an achievements-based resume? We want to see your successes. Highlight your accomplishments and the impact you've made in your sales career!
  • Education: Bachelor's degree or equivalent experience.
  • Experience: Minimum 1 year of professional field sales experience in alcohol-beverage or CPG (consumer packaged goods) industries. New college graduates require a sales/marketing internship or full/part-time sales role (preferably in consumer-packaged goods) and/or sales competition experience.
  • Results Driven: Proven volume achievements and ability to deliver on distribution and retail promotional goals.
  • Technical Savvy: Demonstrated successful use of sales data analytics and tools to drive sales results, identify market trends, and produce measurable results.
  • Mobility: A valid driver's license and ability to travel within an assigned territory is required.
  • Schedule: Flexibility to work non-traditional hours, including evenings and weekends.
  • Location: Live in or near the territory.
  • Expenses: Ability to personally cover ordinary and essential business expenses that will be promptly reimbursed.
  • Compliance: Required to obtain a solicitor's permit in any state.

Physical Requirements:
  • Standing for an extended period of time
  • Ability to pick up and/or move objects up to 35lbs without assistance
  • Ascend or descend stairs
  • Ability to drive and visit multiple accounts in one day
  • Strong communication skills

#LI-MJ1
Culture and Benefits
A career at Sazerac offers you the opportunity to reach your full potential as part of a creative, decisive, high-performance team. Sazerac values the needs and wants of our team members and offers inclusive benefits to attract and retain the best talent. Our culture is built upon the values of hard work, diligence and personal responsibility.
Sazerac Team Members enjoy:
  • Competitive Pay
  • Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
  • Family Coverage: Options to cover family members, including domestic partners.
  • 401(k) Plan: Immediate access to a matching 401(k) plan.
  • Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave.
  • Mental Health and Wellness: Access to mental health care and wellness incentive programs.
  • Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
  • Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program.
  • Training and Development: Opportunities for professional growth and development.

Benefits, salary range, and programs may vary by role or location. For roles within our commercial team - the Salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement. Please ask your Talent Acquisition Partner for more information about our total rewards package. Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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