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How much do marketing development representative jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for marketing development representative in the United States is $27.11, according to ZipRecruiter salary data. Most workers in this role earn between $20.43 and $32.69 per hour, depending on experience, location, and employer.

What is a marketing development representative?

A Marketing Development Representative (MDR) is a professional responsible for identifying and qualifying potential sales leads for a company. MDRs typically work in collaboration with sales and marketing teams to engage prospects, nurture relationships, and set up meetings or demos for account executives. Their main goal is to move leads through the early stages of the sales funnel by conducting outreach, answering questions, and providing information about the company's products or services. This role is crucial in ensuring a steady pipeline of qualified leads for the sales team.

How does a marketing development representative typically collaborate with the sales and marketing teams to generate qualified leads?

Marketing Development Representatives (MDRs) play a crucial role in bridging the gap between marketing and sales. They work closely with the marketing team to understand campaign goals and messaging, while partnering with sales to identify target accounts and refine lead qualification criteria. MDRs often handle initial outreach, engage prospects, and gather valuable information before passing qualified leads to sales representatives. This collaborative approach helps ensure a smoother handoff and higher conversion rates, making teamwork and strong communication skills essential for success in this role.

What are the key skills and qualifications needed to thrive as a marketing development representative, and why are they important?

To thrive as a Marketing Development Representative, you need strong communication skills, an understanding of lead generation strategies, and often a bachelor's degree in marketing or a related field. Familiarity with CRM systems like Salesforce, email marketing platforms, and marketing automation tools is typically required. Outstanding interpersonal skills, resilience, and a proactive approach help you connect with prospects and handle rejection effectively. These skills and qualities are crucial for driving pipeline growth and ensuring successful collaboration between marketing and sales teams.

What is the difference between Marketing Development Representative vs Sales Development Representative?

AspectMarketing Development RepresentativeSales Development Representative
Primary FocusGenerating and qualifying marketing leadsQualifying and nurturing sales-ready leads
Work EnvironmentMarketing teams, lead generation campaignsSales teams, direct outreach
Required SkillsMarketing tools, communication, lead qualificationSales techniques, prospecting, objection handling
Common CertificationsMarketing certifications, CRM proficiencySales certifications, CRM proficiency

Marketing Development Representatives focus on generating and qualifying leads through marketing efforts, while Sales Development Representatives engage in direct outreach to convert qualified leads into sales opportunities. Both roles require strong communication skills and familiarity with CRM tools, but their primary objectives and daily activities differ within the sales and marketing pipeline.

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Marketing Development Representative jobs near you
Infographic showing various Marketing Development Representative job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $56,396 per year, or $27.1 per hour.

Marketing Development Representative

CHI St. Vincent Health at Home

Hot Springs, AR • On-site

$27.97 - $41.60/hr

Other

Posted 19 days ago

Job description

Where You'll Work
CommonSpirit Health at Home is part of an expansive health care network that is committed to providing better patient care, with better outcomes, where it is best received, at home. As a faith-based organization, we are committed to finding new ways to improve the health of our patients and their families and the health of the communities we serve. Rooted in humankindness, our ministry is at the heart of everything we do and can be seen in every patient we touch.
Job Summary and Responsibilities
As a Market Development Representative-Care at Home, you will serve as a field-based business development representative, helping to maintain and grow current market share and identify new sources of business. Other responsibilities include:
  • Identifies and qualifies health care relationships within regional territory with a focus on skilled nursing facilities, assisted living communities, community based residential facilities, physicians and other health care providers and hospital systems.
  • Assists with educating the community about services.
  • Develops and maintains relationships with key customer sources through regular contact and follow-up procedures.
  • Acts as the key contact for client troubleshooting and conflict resolution.
  • Develops and maintains accurate data on customer relationships within RSL on each key referral source, to provide client information needed to build strong ties and deliver customer satisfaction.
  • Communicates to branch(es) on a daily basis to give and receive vital client and patient information.
  • Must meet or exceed established monthly admission targets as provided by their supervisor and determined by the branch's monthly budget.
  • Assists with unbilled revenue and Face to Face as requested by branch leadership.
  • Follows referral of a patient to the organization, assists facility discharge coordinators in coordinating care quality home care services for clients.

Job Requirements
Qualifications:
  • High school diploma required. Bachelor's degree, clinical license, or experience as a Care Transition Nurse preferred.
  • Minimum of one year of related sales experience preferred, preferably in a health care/medical field.
  • Excellent sales, customer service and persuasive abilities; ability to build trusting relationships and gain commitment for referrals.
  • Valid Driver's license is required.
  • Compliant with appropriate state certification/registration and organizational requirements as necessary.

At CommonSpirit Health at Home, we are proud to be an Equal Opportunity Employer,
promoting diversity, equity, and inclusion in every aspect of our organization. We value
the unique contributions of all individuals, including minorities, protected veterans, and
individuals with disabilities.

Apply