What is a marketing development representative?

A Marketing Development Representative (MDR) is a professional responsible for identifying and qualifying potential sales leads for a company. MDRs typically work in collaboration with sales and marketing teams to engage prospects, nurture relationships, and set up meetings or demos for account executives. Their main goal is to move leads through the early stages of the sales funnel by conducting outreach, answering questions, and providing information about the company's products or services. This role is crucial in ensuring a steady pipeline of qualified leads for the sales team.