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How much do marketing development representative jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for marketing development representative in the United States is $27.11, according to ZipRecruiter salary data. Most workers in this role earn between $20.43 and $32.69 per hour, depending on experience, location, and employer.

How does a marketing development representative typically collaborate with the sales and marketing teams to generate qualified leads?

Marketing Development Representatives (MDRs) play a crucial role in bridging the gap between marketing and sales. They work closely with the marketing team to understand campaign goals and messaging, while partnering with sales to identify target accounts and refine lead qualification criteria. MDRs often handle initial outreach, engage prospects, and gather valuable information before passing qualified leads to sales representatives. This collaborative approach helps ensure a smoother handoff and higher conversion rates, making teamwork and strong communication skills essential for success in this role.

What is a marketing development representative?

A Marketing Development Representative (MDR) is a professional responsible for identifying and qualifying potential sales leads for a company. MDRs typically work in collaboration with sales and marketing teams to engage prospects, nurture relationships, and set up meetings or demos for account executives. Their main goal is to move leads through the early stages of the sales funnel by conducting outreach, answering questions, and providing information about the company's products or services. This role is crucial in ensuring a steady pipeline of qualified leads for the sales team.

Is a marketing development representative an entry-level position?

A marketing development representative (MDR) is typically considered an entry-level role focused on lead generation and outreach. It often requires basic communication skills and familiarity with CRM tools, making it suitable for candidates starting their careers in marketing or sales. Advancement usually involves gaining experience and developing skills in marketing strategies and customer engagement.

What is the difference between Marketing Development Representative vs Sales Development Representative?

AspectMarketing Development RepresentativeSales Development Representative
Primary FocusGenerating and qualifying marketing leadsQualifying and nurturing sales-ready leads
Work EnvironmentMarketing teams, lead generation campaignsSales teams, direct outreach
Required SkillsMarketing tools, communication, lead qualificationSales techniques, prospecting, objection handling
Common CertificationsMarketing certifications, CRM proficiencySales certifications, CRM proficiency

Marketing Development Representatives focus on generating and qualifying leads through marketing efforts, while Sales Development Representatives engage in direct outreach to convert qualified leads into sales opportunities. Both roles require strong communication skills and familiarity with CRM tools, but their primary objectives and daily activities differ within the sales and marketing pipeline.

What are the key skills and qualifications needed to thrive as a marketing development representative, and why are they important?

To thrive as a Marketing Development Representative, you need strong communication skills, an understanding of lead generation strategies, and often a bachelor's degree in marketing or a related field. Familiarity with CRM systems like Salesforce, email marketing platforms, and marketing automation tools is typically required. Outstanding interpersonal skills, resilience, and a proactive approach help you connect with prospects and handle rejection effectively. These skills and qualities are crucial for driving pipeline growth and ensuring successful collaboration between marketing and sales teams.
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Marketing Development Representative jobs near you
Infographic showing various Marketing Development Representative job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $56,396 per year, or $27.1 per hour.

Marketing & Development Assistant

The City of Frederick

Frederick, MD • On-site

$18/hr

Part-time

Posted 19 days ago

Job description

Job Summary JOB SUMMARY: Please submit a resume and cover letter when applying The Marketing and Development Assistant works under the Marketing Manager and the Development Manager helping to promote events and performances at the theater and to raise funds that support the Center's ongoing maintenance and operations. While primarily an administrative position supporting the daily activities of the Marketing and Development Managers, this position will also assist during some performances and membership events which take place evenings and weekends. This is a part-time position reporting to the Manager of Marketing.

Hours will vary throughout the Weinberg Center's season. ESSENTIAL DUTIES AND RESPONSIBILITIES: Assist in designing promotional posters, flyers, and graphics Assist in planning and creation of email marketing initiatives Assist in creation of social media content Write and edit press releases Research grant opportunities Assist in the printing and coordination of regular mailings Follow up with and thank donors via phone Assist with event management of receptions and dinners Performs other duties as assigned QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. REQUIRED EDUCATION AND/OR EXPERIENCE: High School Diploma or GED College level studies or prior work experience in communications, journalism, English, graphic design, marketing, business, arts administration, or theater arts REQUIRED SKILLS (Communication/Language; Mathematical; Computer; etc.): Strong written and oral communication skills Excellent organizational skills Ability to manage multiple tasks and to meet deadlines Experience with creative tools and basic design knowledge Strong computer skills, with proficiency in Microsoft Office Suite Social media and social media scheduler experience OTHER DESIRABLES Experience interacting with donors Customer service experience Experience with WordPress Experience with social media platforms for business uses Interest in learning and developing new skills Confident and comfortable working as part of a team and individually Demonstrated initiative in undertaking projects Experience in and knowledge of the performing arts PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by the incumbent to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

While performing the duties of this role, the incumbent is frequently required to remain in a stationary position. This individual will occasionally be required to move items weighing up to 20 pounds. The incumbent must occasionally move about inside the office to access file cabinets and computer equipment and climb stairs.

Vocal communication is required for expressing or exchanging ideas by means of spoken word and for conveying details or important instructions to others accurately, quickly and at appropriate sound level. Hearing is required to perceive information in both normal and high noise level environments. WORK ENVIRONMENT/CONDITION: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The incumbent in this position is occasionally required to travel locally. The incumbent frequently works closely with the general public (large crowds in small spaces).

The employee regularly works in historic buildings with stairs and no elevators.

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