What is a market development representative?

A Market Development Representative (MDR) is a sales professional responsible for identifying and qualifying new business opportunities for a company. MDRs typically focus on outbound prospecting, researching potential clients, and initiating first contact through calls, emails, or social media. Their goal is to generate interest and set up meetings between potential customers and the sales team. By nurturing leads and gathering key information, MDRs help expand the company’s market reach and drive revenue growth.