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Market Development Representative Jobs in Georgia

iLAB LLC

Market Development Representative

Atlanta, GA · On-site

The Market Development Representative (MDR) is responsible for generating qualified enterprise opportunities within defined market segments through strategic campaign execution, outbound engagement ...

ILAB

Market Development Representative

Atlanta, GA · On-site

$55 - $75/hr

NegligibleThe Market Development Representative (MDR) is responsible for generating qualified enterprise opportunities within defined market segments through strategic campaign execution, outbound ...

Ilab Llc

Market Development Representative

Atlanta, GA · On-site

$55 - $90/hr

The Market Development Representative (MDR) is responsible for generating qualified enterprise opportunities within defined market segments through strategic campaign execution, outbound engagement ...

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Market Development Representative information

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How much do market development representative jobs pay per hour?

As of Sep 5, 2026, the average hourly pay for market development representative in Georgia is $22.89, according to ZipRecruiter salary data. Most workers in this role earn between $17.26 and $27.60 per hour, depending on experience, location, and employer.

What is a market development representative?

A Market Development Representative (MDR) is a sales professional responsible for identifying and qualifying new business opportunities for a company. MDRs typically focus on outbound prospecting, researching potential clients, and initiating first contact through calls, emails, or social media. Their goal is to generate interest and set up meetings between potential customers and the sales team. By nurturing leads and gathering key information, MDRs help expand the company’s market reach and drive revenue growth.

How does a market development representative typically collaborate with sales and marketing teams?

Market Development Representatives (MDRs) serve as a vital bridge between marketing and sales by qualifying inbound leads, conducting outreach to prospects, and setting appointments for account executives. They regularly coordinate with marketing to align on campaign messaging and target audiences, while also providing valuable feedback to sales about lead quality and market trends. This collaborative environment helps ensure a seamless customer journey and maximizes conversion rates from initial contact to closed deals.

What are the key skills and qualifications needed to thrive as a market development representative, and why are they important?

To thrive as a Market Development Representative, you need strong research skills, persuasive communication abilities, and a foundational understanding of sales or marketing, often supported by a bachelor's degree. Familiarity with CRM systems like Salesforce, prospecting tools, and email automation platforms is typically required. Outstanding interpersonal skills, resilience, and a proactive attitude help individuals stand out in this role. These competencies are crucial for generating high-quality leads, building customer relationships, and supporting revenue growth in a competitive market.

What is the difference between Market Development Representative vs Business Development Representative?

AspectMarket Development RepresentativeBusiness Development Representative
Primary FocusIdentifying new markets and generating leads in target regionsBuilding relationships and closing deals with potential clients
Work EnvironmentResearch, outreach, and strategic planningSales meetings, negotiations, and client engagement
Required CredentialsTypically a bachelor’s degree; sales or marketing experience beneficialSimilar credentials; strong communication and sales skills

While both roles involve sales and outreach, a Market Development Representative primarily focuses on exploring new markets and generating leads, whereas a Business Development Representative concentrates on nurturing relationships and closing sales. Understanding these differences helps organizations assign the right responsibilities and candidates for each position.

What are popular job titles related to Market Development Representative jobs in Georgia?

For Market Development Representative jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Market Development Representative jobs in Georgia look for?

The top searched job categories for Market Development Representative jobs in Georgia are:

What are popular job titles related to Market Development Representative jobs in GA?

For Market Development Representative jobs in GA, the most frequently searched job titles are:

Market Development Representative jobs near you
Infographic showing various Market Development Representative job openings in Georgia as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 14% Part Time, 7% Contract, and 3% Nights. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $47,619 per year, or $22.9 per hour.

Market Development Representative

iLAB LLC

Atlanta, GA • On-site

Full-time

Posted 14 days ago

Job description

The Market Development Representative (MDR) is responsible for generating qualified enterprise opportunities within defined market segments through strategic campaign execution, outbound engagement, and disciplined prospect qualification. This position focuses on structured enterprise prospect development targeting, CIOs, CTOs, PMO leaders, Procurement officers, and executive stakeholders within agreed-upon market segments, geographies, and industries. The MDR owns top-of-funnel opportunity creation and serves as the critical bridge between marketing strategy and enterprise sales execution, driving pipeline growth and positioning the sales team for success.
Market Campaign Execution
  • Partner with Marketing to execute targeted campaigns by industry vertical (Retail, Utilities, Financial Services, State Government, etc.) that drive qualified enterprise engagement and pipeline growth
  • Develop a strong understanding of campaign messaging and value propositions into compelling outreach that increases response and conversion rates
  • Drive content distribution efforts while tracking engagement metrics to improve performance and optimize campaign ROI
  • Provide actionable market intelligence that increases pipeline creation and accelerates opportunity development
Target Account Research & Intelligence
  • Identify and prioritize high-value target organizations aligned to strategic growth objectives
  • Map and validate key decision-makers and stakeholders (CIO, CTO, QA Director, PMO, Procurement) to accelerate access
  • Understand current initiatives, technology environments, and risk areas to position relevant solutions
  • Prepare and deliver actionable account briefs that equip sales with strategic insight
Outbound Prospecting & Engagement
  • Execute structured outbound (calls, emails, LinkedIn, event follow-ups) to generate qualified enterprise conversations
  • Apply disciplined, multi-touch cadence strategies to maximize engagement and response rates
  • Personalize messaging based on industry context and account intelligence to increase conversion effectiveness
  • Clearly articulate and position iLAB's value proposition to differentiate in competitive markets
  • Establish executive credibility and convert outreach into secured discovery meetings.
Lead Qualification & Opportunity Shaping
  • Conduct initial qualification conversions to validate opportunity viability and strategic fit
  • Assess budget availability, decisions authority, business need alignment, timeline, and procurement pathway to prioritize high-probability pursuits
  • Identify opportunity stage (early awareness, active initiative, RFP-driven, or pre-procurement strategy) to guide sales strategy and engagement approach
  • Shape early-stage discussions into defined opportunities by clarifying scope, urgency and stakeholder alignment
  • Document qualification insights and next steps in CRM to ensure clean pipeline visibility and seamless handoff to sales.

Meeting Coordination & Pipeline Development
  • Schedule discovery meetings with appropriate stakeholders to advance strategic account development
  • Provide comprehensive pre-meeting briefings to Strategic Account Executives, including account intelligence, stakeholder context, and opportunity positioning
  • Align on clear meeting objectives to ensure productive value driven conversations
  • Track meeting outcomes, next steps and handoff, if applicable
  • Monitor opportunity progression post-meeting, if not retained

CRM Discipline & Reporting
  • Maintain accurate CRM data to ensure clean pipeline tracking and reporting accuracy
  • Track and report on key metrics including activity volume, engagement rates, meeting-to-opportunity conversion, and pipeline value generated
  • Monitor individual performance against established outreach and conversion targets
  • Provide weekly pipeline reporting to measure contribution to revenue growth and sales objectives

Qualified Candidates will meet the following expectations:
  • Bachelor's degree in Marketing or equivalent professional experience
  • 2-5 years' experience in B2B outbound prospecting
  • Exposure to complex services or technology sales environment
  • Familiarity with CRM systems and campaign tracking
  • Strong verbal and written communication skills
  • Structured and disciplined work style
  • Ability to articulate complex service offerings simply
  • Research-oriented mindset

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