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Market Development Jobs in Georgia (NOW HIRING)

Market Development Manager

Atlanta, GA ยท On-site

$100K - $150K/yr

Position Summary The Market Development Manager supports the development and execution of strategic initiatives that expand awareness, diagnosis, and treatment of lymphedema, venous and/or lymphatic ...

Reporting to the Market Development Team Leader, this role is responsible for leading field marketing initiatives, identifying new market opportunities, and developing strategic growth pipelines. The ...

Printpack is seeking a strategic and innovative Market Development Manager I or II to identify and develop new customer segments, markets, and differentiated value propositions within the flexible ...

Printpack is seeking a strategic and innovative Market Development Manager I or II to identify and develop new customer segments, markets, and differentiated value propositions within the flexible ...

As a market development manager, you support Desjardins's strategic priorities by leading your department, tapping into the full market potential and meeting the needs and expectations of members and ...

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and ...

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and ...

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and ...

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Showing results 1-20

Market Development information

See Georgia salary details

$31.2K

$79.4K

$133.8K

How much do market development jobs pay per year?

As of Jun 9, 2026, the average yearly pay for market development in Georgia is $79,403.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,300.00 and $94,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Market Development, and why are they important?

To thrive in Market Development, you need strong analytical skills, business acumen, and experience in market research or sales, often backed by a degree in business, marketing, or a related field. Familiarity with CRM platforms, data analytics tools, and market intelligence systems is typically required. Excellent communication, strategic thinking, and relationship-building abilities are crucial soft skills for influencing stakeholders and identifying growth opportunities. These competencies are important because they enable professionals to identify new markets, drive business expansion, and build lasting client relationships.

What is market development?

Market development is a business growth strategy that focuses on introducing existing products or services to new markets or customer segments. This can involve expanding geographically, targeting different demographic groups, or finding new uses for a product. The goal is to increase sales and revenue by identifying and cultivating untapped market opportunities. Market development professionals analyze market trends, assess customer needs, and create strategies to reach potential buyers. They often work closely with sales, marketing, and product teams to implement these initiatives.

How does a Market Development professional typically collaborate with sales and product teams to drive business growth?

Market Development professionals play a crucial role in bridging the gap between sales and product teams. They often collaborate with sales to identify emerging customer needs and work closely with product teams to align offerings with market demand. This involves regular meetings, joint strategy sessions, and sharing market insights to ensure a unified approach. Such collaboration helps in refining go-to-market strategies, optimizing product positioning, and ultimately accelerating revenue growth.

What is the difference between Market Development vs Sales Representative?

AspectMarket DevelopmentSales Representative
Primary FocusIdentifying new markets and opportunities for growthClosing sales and maintaining client relationships
Work EnvironmentStrategic planning, market research, and outreachCustomer interaction, presentations, and negotiations
Required SkillsMarket analysis, communication, strategic thinkingSales techniques, product knowledge, persuasion

Market Development focuses on exploring and establishing new markets and growth opportunities, while Sales Representatives concentrate on selling products or services directly to customers. Both roles are essential in business expansion but differ in scope and daily activities.

What are the most commonly searched types of Market Development jobs in Georgia? The most popular types of Market Development jobs in Georgia are:
What cities in Georgia are hiring for Market Development jobs? Cities in Georgia with the most Market Development job openings:
Infographic showing various Market Development job openings in Georgia as of June 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $79,403 per year, or $38.2 per hour.
Market Development Manager

Market Development Manager

Tactile Medical

Atlanta, GA โ€ข On-site

$100K - $150K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago


Job description

At Tactile Medical, we specialize in developing at-home therapy devices to treat lymphedema, chronic venous insufficiency and respiratory illnesses.
Position Summary
The Market Development Manager supports the development and execution of strategic initiatives that expand awareness, diagnosis, and treatment of lymphedema, venous and/or lymphatic disorders, and/or respiratory conditions using Tactile Medical products. This role collaborates closely with cross functional teams to drive clinician engagement, patient activation, and product adoption. The ideal candidate brings experience in medical device marketing or sales, strong analytical and communication skills, and the ability to translate clinical and market insights into actionable programs.
Accountabilities & Responsibilities
โ€ข Execute multi-channel market development plans that support company objectives for assigned conditions.
โ€ข Develop and implement programs that increase awareness of targeted conditions and promote best practices in screening, diagnosis, and treatment.
โ€ข Equip the sales organization with tools, resources, and insights that enhance field execution and product adoption.
โ€ข Support patient activation initiatives by ensuring clear, relevant, and accessible educational content across digital and clinical touchpoints.
โ€ข Maintain a strong understanding of the patient journey and collaborate with advocacy organizations to expand patient reach.
โ€ข Gather and analyze market, clinical, competitive, and payer insights to inform strategy and cross-functional decision-making.
โ€ข Assist in developing and managing relationships with clinical thought leaders, societies, and advocacy groups to elevate disease awareness and treatment standards.
โ€ข Collaborate closely with field sales teams to ensure alignment between market development initiatives and field needs.
โ€ข Manage assigned projects to completion on time, within scope, and within budget.
โ€ข Other duties as assigned.
Qualifications
Required:
โ€ข Bachelor's degree in marketing, business, life sciences, or a related field.
โ€ข 3+ years of experience in medical device, healthcare, or life sciences marketing or sales.
โ€ข Ability to travel up to 35%.
โ€ข Strong communication, analytical, and project management skills.
โ€ข Ability to lift up to 25 pounds.
Preferred:
โ€ข MBA or equivalent advanced education.
โ€ข 5+ years medical device industry experience, significant customer-facing or sales experience.
โ€ข Experience working with vein specialists, vascular surgeons, oncologists, interventional products, or DME.
โ€ข Additional experience in market development, downstream marketing, clinical marketing, or disease-state education.
Our total compensation package includes medical, dental and vision benefits, retirement benefits, employee stock purchase plan, paid time off, parental leave, family medical leave, volunteer time off and additional leave programs, life insurance, disability coverage, and other life and work wellness benefits and discounts. Benefits may be subject to generally applicable eligibility, waiting period, contributions, and other requirements and conditions.
Below is the starting salary or hourly range for this position, although offers may differ based on the candidate's location, job-specific knowledge, skills and experience.
US Pay Range
$100,500-$150,675 USD
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