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Audience Development Manager Jobs in Georgia (NOW HIRING)

Barco

Business Development Manager

North Metro, GA

We are looking for a Business Development Manager to support the growth of Barco Healthcare's ... Present technical product features, benefits, and attributes to different healthcare audiences

SCIENTIFIC GAMES

Software Development Manager

Alpharetta, GA · On-site

$117K - $155K/yr

The Software Development Manager will oversee software delivery for major implementation projects ... issues to audiences of various types. • Local to Atlanta, GA Company : Scientific Games ...

Generac

Market Development Manager

Atlanta, GA

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our ... Excellent written and verbal communication skills across multiple audiences. * Effective ...

Generac

Market Development Manager

Columbus, GA

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our ... Excellent written and verbal communication skills across multiple audiences. * Effective ...

Generac

Market Development Manager

Augusta, GA

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our ... Excellent written and verbal communication skills across multiple audiences. * Effective ...

Scientific Games

Software Development Manager

Alpharetta, GA · On-site

$120K - $159K/yr

Position Summary The Software Development Manager works on major implementation projects for the ... Ability to communicate and articulate technical issues to audiences of various types. * Local to ...

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Audience Development Manager information

See Georgia salary details

$9.3K

$60.4K

$89.9K

How much do audience development manager jobs pay per year?

As of Jul 27, 2026, the average yearly pay for audience development manager in Georgia is $60,396.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $78,900.00 per year, depending on experience, location, and employer.

How much does an audience development manager make?

The average salary for an Audience Development Manager is typically between $70,000 and $120,000 annually, depending on experience, location, and company size. At Universal Music Group, salaries may vary but generally align with industry standards for media and entertainment companies, often supplemented with benefits and performance bonuses.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as Senior Audience Development Manager, Content Director, or Media Strategist can earn $150,000 or more annually, especially with extensive experience, strong analytical skills, and proficiency in data analytics tools. These positions often require leadership abilities, industry knowledge, and sometimes advanced certifications or a track record of successful audience growth strategies.

What are the key skills and qualifications needed to thrive in the Audience Development Manager position, and why are they important?

To thrive as an Audience Development Manager, you generally need experience in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing systems, and CRM software is typically required. Outstanding communication, creativity, and analytical thinking help professionals excel in engaging diverse audiences and collaborating across teams. These skills are crucial for growing and retaining a targeted audience, which directly impacts an organization’s reach and success.

Is being a BDM a stressful job?

Being an Audience Development Manager can be stressful due to the need to meet audience growth targets, manage multiple campaigns, and coordinate with various teams. The role often involves tight deadlines, data analysis, and strategic planning, which can contribute to work-related stress. However, workload and stress levels vary depending on the organization and individual workload management skills.

What does an audience development manager do?

An audience development manager is responsible for growing and engaging a target audience through strategic marketing, content planning, and data analysis. They often use tools like social media, analytics platforms, and content management systems to increase reach and audience loyalty, requiring strong communication and analytical skills.

What are the most common challenges faced by Audience Development Managers in their day-to-day work?

Audience Development Managers often face challenges such as keeping up with rapidly changing audience preferences, adapting strategies to multiple platforms, and effectively measuring the impact of their initiatives. Balancing short-term growth goals with long-term audience loyalty requires creative thinking and data-driven decision-making. Collaborating with content creators, marketing teams, and external partners also demands strong organizational and interpersonal skills. Overcoming these challenges can be highly rewarding by driving meaningful engagement and supporting the overall growth of the organization.

What does an Audience Development Manager do?

An Audience Development Manager focuses on growing and engaging an organization's audience across various platforms. They use data analysis, content strategy, and marketing techniques to attract new users while retaining existing ones. Their role often involves SEO, social media management, email campaigns, and partnerships to optimize audience reach. They collaborate with content creators, marketers, and analysts to refine strategies based on performance metrics. The goal is to increase audience engagement, loyalty, and overall brand visibility.

What are popular job titles related to Audience Development Manager jobs in Georgia? For Audience Development Manager jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Audience Development Manager jobs in Georgia look for? The top searched job categories for Audience Development Manager jobs in Georgia are:
What cities in Georgia are hiring for Audience Development Manager jobs? Cities in Georgia with the most Audience Development Manager job openings:
Audience Development Manager jobs near you
Infographic showing various Audience Development Manager job openings in Georgia as of July 2026, with employment types broken down into 85% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution, with an average salary of $60,396 per year, or $29 per hour.
Director, Audience Development

Director, Audience Development

Emerald Expositions LLC

Alpharetta, GA • On-site

$125K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 12 days ago

Job description

Emerald is seeking a dynamic and results-oriented Director of Audience Development to lead the growth strategy for our diverse portfolio of event and content brands. This is a leadership role for a strategic thinker who is passionate about building, engaging, and retaining audiences. You will be the central force driving our audience acquisition and engagement engine, overseeing a multi-channel strategy designed for significant and measurable growth. The successful candidate will demonstrate deep expertise coupled with strong execution skills.
Working closely with Emerald's brand marketing and editorial teams, you will own the full funnel audience journey, from initial awareness to brand loyalty. This position requires a transformative, data-driven leader who can scale a sophisticated growth machine by integrating SEO/AEO/GEO, organic social, performance marketing, content development, and advanced email/CRM strategies. If you are an expert at turning analytics into action and are experienced managing both on and offshore teams, we want to hear from you.
This position will be based in our Alpharetta, GA office.
As the Director of Audience Development, you will own a comprehensive strategy to expand our reach and deepen engagement across all platforms. The successful candidate will:
  • Manage specialized teams - including offshore resources - responsible for the execution of Emerald's brand marketing audience strategy.
  • Oversee successful deployment of agentic audience and attendee solutions
  • Oversee collection, integration, and activation of first-party audience data across events media, and digital channels to drive acquisition, retention, and monetization strategies.
  • Lead SEO/AEO/GEO to capture intent and capitalize on organic traffic by creating unknown to known journeys. Keep up to date on the rapid developments in this space.
  • Inform organic social media strategy, transforming our channels into key sources of audience engagement and acquisition.
  • Lead attribution tracking and accountability, data & measurement.

Requirements:
  • 6-8+ years of progressive experience in audience development, growth marketing, or a related field.
  • A proven track record of significant audience growth with demonstrable wins in both SEO and Email.
  • Direct experience managing performance media budgets across multiple channels.
  • Deep expertise with marketing automation and CRM platforms (e.g., HubSpot, Marketo).
  • Mastery of the modern analytics stack, including GA4, BI tools (PowerBI) and Customer Data Platforms (CDPs).
  • Extensive experience designing and executing marketing experiments, including A/B testing and incrementality studies.
  • Strong understanding of data privacy regulations and best practices for compliant data collection and usage.
  • Leadership skills with a history of building, mentoring, and inspiring high-performing teams.

Preferred Qualifications:
  • Experience in both B2B and B2C marketing environments.
  • Background in events, agency, media, or publishing industries.
  • Hands-on experience with BI report interpretation.

About Emerald
At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don't contain experience inflation, and most don't require college degrees. Instead, they're crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.
COMPENSATION & BENEFITS
Target Compensation: $125,000
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate's qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees' physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.
About Emerald
Emerald's talented and experienced teams grow our customers' businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.

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