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Audience Development Manager Jobs in Georgia (NOW HIRING)

DDM GROUP LLC

Senior?Social Content?Producer

Atlanta, GA

$142K/yr

This role combines storytelling, social media, newsroom experience and audience development. The ... The Senior Content Producer will manage and direct a team of Social Content Producers while ...

New

DDM GROUP LLC

SeniorSocial ContentProducer

Atlanta, GA

$144K/yr

This role combines storytelling, social media, newsroom experience and audience development. The ... The Senior Content Producer will manage and direct a team of Social Content Producers while ...

New

Barco

Business Development Manager

North Metro, GA · On-site

We are looking for a Business Development Manager to support the growth of Barco Healthcare's ... Present technical product features, benefits, and attributes to different healthcare audiences

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Audience Development Manager information

See Georgia salary details

$9.3K

$60.4K

$89.9K

How much do audience development manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for audience development manager in Georgia is $60,396.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $78,900.00 per year, depending on experience, location, and employer.

What does an audience development manager do?

An Audience Development Manager focuses on growing and engaging an organization's audience across various platforms. They use data analysis, content strategy, and marketing techniques to attract new users while retaining existing ones. Their role often involves SEO, social media management, email campaigns, and partnerships to optimize audience reach. They collaborate with content creators, marketers, and analysts to refine strategies based on performance metrics. The goal is to increase audience engagement, loyalty, and overall brand visibility.

What are the key skills and qualifications needed to thrive as an audience development manager?

To thrive as an Audience Development Manager, you generally need experience in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing systems, and CRM software is typically required. Outstanding communication, creativity, and analytical thinking help professionals excel in engaging diverse audiences and collaborating across teams. These skills are crucial for growing and retaining a targeted audience, which directly impacts an organization’s reach and success.

What are the most common challenges faced by audience development managers in their day-to-day work?

Audience Development Managers often face challenges such as keeping up with rapidly changing audience preferences, adapting strategies to multiple platforms, and effectively measuring the impact of their initiatives. Balancing short-term growth goals with long-term audience loyalty requires creative thinking and data-driven decision-making. Collaborating with content creators, marketing teams, and external partners also demands strong organizational and interpersonal skills. Overcoming these challenges can be highly rewarding by driving meaningful engagement and supporting the overall growth of the organization.

What are the most commonly searched types of Audience Development jobs in Georgia?

The most popular types of Audience Development jobs in Georgia are:

What are popular job titles related to Audience Development Manager jobs in Georgia?

For Audience Development Manager jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Audience Development Manager jobs in Georgia look for?

The top searched job categories for Audience Development Manager jobs in Georgia are:

What cities in Georgia are hiring for Audience Development Manager jobs?

Cities in Georgia with the most Audience Development Manager job openings:

Audience Development Manager jobs near you
Infographic showing various Audience Development Manager job openings in Georgia as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $60,396 per year, or $29 per hour.

Manager, Audience Development, Social & Video - WSB TV

Cox Media Group

Atlanta, GA

Full-time

Re-posted 11 days ago

Cox Media Group rating

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

48th of 78 rated media

Job description

Location: GA-Atlanta

Job Title:  Manager, Audience Development, Social & Video - WSB TV

Position Overview

WSB-TV, one of the top newsrooms in the nation, is seeking a Manager of Audience Development for Video & Social Media to lead the newsroom's strategy for growing engagement across social and digital platforms, vertical video, and streaming products.

This role partners directly with reporters, anchors, producers, assignment editors, and digital teams to expand audience reach and strengthen connections between social platforms, WSB-TV newscasts, and

streaming channels.

The ideal candidate understands how to turn breaking news, enterprise reporting, and community storytelling into platform-native video experiences that grow loyalty and drive measurable audience behavior across broadcast, digital, and OTT.

Essential Duties and Responsibilities
  • Lead newsroom strategy for Instagram Facebook video, Reels, TikTok, YouTube Shorts, YouTube, and emerging platforms
  • Identify daily opportunities for reporters and anchors to create vertical-first storytelling extensions and other video elements
  • Work directly with reporters and anchors to grow their individual audience impact
  • Ensure social content supports broadcast tune-in and streaming growth
  • Collaborate with producers and leadership to expand reach of WSB-TV streaming newscasts and live coverage
  • Identify opportunities to convert social viewers into streaming viewers
  • Support promotion of live breaking news across platforms in real time
  • Partner on strategies that extend reporter storytelling into OTT and continuous coverage environments
  • Provide guidance on framing stories for social platforms
  • Establish consistent posting strategies aligned with newsroom priorities
  • Build confidence and participation across experience levels  
  • Develop approaches that move audiences from social and digital platforms to linear newscasts and live streams
  • Oversees and executes short and long-term strategies to maximize engagement on all media platforms
  • Produce digital content, articles, and support the content center team
  • Understand and contribute to all content center operations
Minimum Qualifications
  • Bachelor's degree or equivalent years of experience
  • 2+ years managing newsroom social platforms or audience strategy
  • Demonstrated success growing engagement through vertical video
  • Experience working in breaking-news environments
  • Strong editorial judgment
  • Experience analyzing platform performance metrics
  • Ability to collaborate across newsroom roles and priorities

About Cox Media Group 
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2241    #LI-Onsite

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