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Audience Development Strategist Jobs in Georgia (NOW HIRING)

Warnerbros

Growth Marketing Director

Atlanta, GA

Thisnew role will serve as the marketing lead for strategic growth initiatives including international expansion, new subscription productsand audience development opportunities such as students ...

The Woodruff Arts Center

Sales Coordinator

Atlanta, GA · On-site

$18 - $24.75/hr

Senior Director, Sales and Audience Development FLSA: United States of America (Exempt) Employment ... Provide new marketing strategies to help achieve departmental goals. * Manage the full sales cycle ...

Quality Control Music

A&R Research Manager

Atlanta, GA · On-site

... development initiatives. * Provide audience insights that inform creative direction, collaborations, release planning, content strategy, and brand partnerships. * Help identify songwriter, producer ...

Ocozzio

Marketing Strategist

Augusta, GA · Hybrid

... audience and business goals. * Work with internal teams to help drive the development of new ... Utilize AI tools to improve research, strategic planning, content development, and overall team ...

IQVIA

Head of Product

Atlanta, GA · On-site

Establish strategic priorities and investment plans that support growth, innovation, and market ... Audience development, segmentation, direct-to-consumer workflows, and federated audience models.

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Audience Development Strategist information

How does an audience development strategist typically collaborate with content creators and marketing teams to grow and engage audiences?

An Audience Development Strategist works closely with content creators to identify target audiences, optimize content distribution, and ensure messaging resonates with key demographics. They often partner with marketing teams to analyze performance data, run audience segmentation, and refine campaign strategies for maximum reach and engagement. This collaboration ensures that content not only attracts new users but also retains existing ones, fostering long-term community growth. Regular cross-functional meetings and feedback loops are common, enabling continuous improvement and alignment across teams.

What are the key skills and qualifications needed to thrive as an audience development strategist, and why are they important?

To thrive as an Audience Development Strategist, you need expertise in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong communication, creativity, and data-driven decision-making are crucial soft skills for engaging diverse audiences and collaborating across teams. These skills and qualities are vital for effectively growing, retaining, and engaging audiences to achieve organizational goals.

What is the difference between Audience Development Strategist vs Content Marketing Specialist?

AspectAudience Development StrategistContent Marketing Specialist
Primary FocusGrowing and engaging target audiences across platformsCreating and distributing content to attract and convert customers
Skills & CredentialsAnalytics, social media, audience segmentation, marketing toolsContent creation, SEO, copywriting, content management
Work EnvironmentDigital marketing teams, media companies, entertainment firmsMarketing departments, advertising agencies, brands

While both roles focus on audience engagement, the Audience Development Strategist emphasizes expanding and maintaining audiences through data-driven strategies, whereas the Content Marketing Specialist concentrates on producing content to attract and convert users. Understanding these distinctions helps organizations align their marketing efforts effectively.

What is an audience development strategist?

An Audience Development Strategist is a professional responsible for growing and engaging a target audience for a business, media company, or organization. They analyze audience data, create strategies to attract new users, and maintain relationships with existing followers across various platforms such as social media, email, and websites. Their goal is to increase brand awareness, user engagement, and ultimately drive growth through tailored content and marketing initiatives.
What are popular job titles related to Audience Development Strategist jobs in Georgia? For Audience Development Strategist jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Audience Development Strategist jobs in Georgia look for? The top searched job categories for Audience Development Strategist jobs in Georgia are:
What cities in Georgia are hiring for Audience Development Strategist jobs? Cities in Georgia with the most Audience Development Strategist job openings:
Audience Development Strategist jobs near you

Director, Audience Development

Emerald Expositions LLC

Alpharetta, GA • On-site

$125K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 24 days ago

Job description

Emerald is seeking a dynamic and results-oriented Director of Audience Development to lead the growth strategy for our diverse portfolio of event and content brands. This is a leadership role for a strategic thinker who is passionate about building, engaging, and retaining audiences. You will be the central force driving our audience acquisition and engagement engine, overseeing a multi-channel strategy designed for significant and measurable growth. The successful candidate will demonstrate deep expertise coupled with strong execution skills.
Working closely with Emerald's brand marketing and editorial teams, you will own the full funnel audience journey, from initial awareness to brand loyalty. This position requires a transformative, data-driven leader who can scale a sophisticated growth machine by integrating SEO/AEO/GEO, organic social, performance marketing, content development, and advanced email/CRM strategies. If you are an expert at turning analytics into action and are experienced managing both on and offshore teams, we want to hear from you.
This position will be based in our Alpharetta, GA office.
As the Director of Audience Development, you will own a comprehensive strategy to expand our reach and deepen engagement across all platforms. The successful candidate will:
  • Manage specialized teams - including offshore resources - responsible for the execution of Emerald's brand marketing audience strategy.
  • Oversee successful deployment of agentic audience and attendee solutions
  • Oversee collection, integration, and activation of first-party audience data across events media, and digital channels to drive acquisition, retention, and monetization strategies.
  • Lead SEO/AEO/GEO to capture intent and capitalize on organic traffic by creating unknown to known journeys. Keep up to date on the rapid developments in this space.
  • Inform organic social media strategy, transforming our channels into key sources of audience engagement and acquisition.
  • Lead attribution tracking and accountability, data & measurement.

Requirements:
  • 6-8+ years of progressive experience in audience development, growth marketing, or a related field.
  • A proven track record of significant audience growth with demonstrable wins in both SEO and Email.
  • Direct experience managing performance media budgets across multiple channels.
  • Deep expertise with marketing automation and CRM platforms (e.g., HubSpot, Marketo).
  • Mastery of the modern analytics stack, including GA4, BI tools (PowerBI) and Customer Data Platforms (CDPs).
  • Extensive experience designing and executing marketing experiments, including A/B testing and incrementality studies.
  • Strong understanding of data privacy regulations and best practices for compliant data collection and usage.
  • Leadership skills with a history of building, mentoring, and inspiring high-performing teams.

Preferred Qualifications:
  • Experience in both B2B and B2C marketing environments.
  • Background in events, agency, media, or publishing industries.
  • Hands-on experience with BI report interpretation.

About Emerald
At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don't contain experience inflation, and most don't require college degrees. Instead, they're crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.
COMPENSATION & BENEFITS
Target Compensation: $125,000
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate's qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees' physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.
About Emerald
Emerald's talented and experienced teams grow our customers' businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.

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