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Audience Development Strategist Jobs in Atlanta, GA

Warnerbros

Growth Marketing Director

Atlanta, GA

Thisnew role will serve as the marketing lead for strategic growth initiatives including international expansion, new subscription productsand audience development opportunities such as students ...

The Woodruff Arts Center

Sales Coordinator

Atlanta, GA · On-site

$18 - $24.75/hr

Senior Director, Sales and Audience Development FLSA: United States of America (Exempt) Employment ... Provide new marketing strategies to help achieve departmental goals. * Manage the full sales cycle ...

HYBE AMERICA

A&R Research Manager

Atlanta, GA · On-site

... development initiatives. * Provide audience insights that inform creative direction, collaborations, release planning, content strategy, and brand partnerships. * Help identify songwriter, producer ...

IQVIA

Head of Product

Atlanta, GA

Establish strategic priorities and investment plans that support growth, innovation, and market ... Audience development, segmentation, direct-to-consumer workflows, and federated audience models.

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Audience Development Strategist information

See Atlanta, GA salary details

$28.4K

$88.6K

$130.8K

How much do audience development strategist jobs pay per year?

As of Aug 28, 2026, the average yearly pay for audience development strategist in Atlanta, GA is $88,594.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,900.00 and $90,900.00 per year, depending on experience, location, and employer.

What is an audience development strategist?

An Audience Development Strategist is a professional responsible for growing and engaging a target audience for a business, media company, or organization. They analyze audience data, create strategies to attract new users, and maintain relationships with existing followers across various platforms such as social media, email, and websites. Their goal is to increase brand awareness, user engagement, and ultimately drive growth through tailored content and marketing initiatives.

How does an audience development strategist typically collaborate with content creators and marketing teams to grow and engage audiences?

An Audience Development Strategist works closely with content creators to identify target audiences, optimize content distribution, and ensure messaging resonates with key demographics. They often partner with marketing teams to analyze performance data, run audience segmentation, and refine campaign strategies for maximum reach and engagement. This collaboration ensures that content not only attracts new users but also retains existing ones, fostering long-term community growth. Regular cross-functional meetings and feedback loops are common, enabling continuous improvement and alignment across teams.

What are the key skills and qualifications needed to thrive as an audience development strategist, and why are they important?

To thrive as an Audience Development Strategist, you need expertise in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong communication, creativity, and data-driven decision-making are crucial soft skills for engaging diverse audiences and collaborating across teams. These skills and qualities are vital for effectively growing, retaining, and engaging audiences to achieve organizational goals.

What is the difference between Audience Development Strategist vs Content Marketing Specialist?

AspectAudience Development StrategistContent Marketing Specialist
Primary FocusGrowing and engaging target audiences across platformsCreating and distributing content to attract and convert customers
Skills & CredentialsAnalytics, social media, audience segmentation, marketing toolsContent creation, SEO, copywriting, content management
Work EnvironmentDigital marketing teams, media companies, entertainment firmsMarketing departments, advertising agencies, brands

While both roles focus on audience engagement, the Audience Development Strategist emphasizes expanding and maintaining audiences through data-driven strategies, whereas the Content Marketing Specialist concentrates on producing content to attract and convert users. Understanding these distinctions helps organizations align their marketing efforts effectively.

What does an audience development strategist do?

An audience development strategist plans and implements strategies to grow and engage a target audience for media, brands, or organizations. They analyze audience data, optimize content distribution channels, and use marketing tools like social media and analytics platforms to increase reach and loyalty.

What are popular job titles related to Audience Development Strategist jobs in Atlanta, GA?

For Audience Development Strategist jobs in Atlanta, GA, the most frequently searched job titles are:

What job categories do people searching Audience Development Strategist jobs in Atlanta, GA look for?

The top searched job categories for Audience Development Strategist jobs in Atlanta, GA are:

Audience Development Strategist jobs near you
Infographic showing various Audience Development Strategist job openings in Atlanta, GA as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, 2% Contract, and 1% Nights. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $88,594 per year, or $42.6 per hour.

Manager, Audience Development, Social & Video - WSB TV

Atlanta, GA

Cox Media Group
Broadcasting • 1 - 5K employees

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

47th of 78 rated media

People enjoy working here

Good employer

Recommended by parents

Learn more about Cox Media Groupexternal

Full-time

Re-posted 2 days ago

Job description

Location: GA-Atlanta

Job Title:  Manager, Audience Development, Social & Video - WSB TV

Position Overview

WSB-TV, one of the top newsrooms in the nation, is seeking a Manager of Audience Development for Video & Social Media to lead the newsroom’s strategy for growing engagement across social and digital platforms, vertical video, and streaming products.

This role partners directly with reporters, anchors, producers, assignment editors, and digital teams to expand audience reach and strengthen connections between social platforms, WSB-TV newscasts, and

streaming channels.

The ideal candidate understands how to turn breaking news, enterprise reporting, and community storytelling into platform-native video experiences that grow loyalty and drive measurable audience behavior across broadcast, digital, and OTT.

Essential Duties and Responsibilities
  • Lead newsroom strategy for Instagram Facebook video, Reels, TikTok, YouTube Shorts, YouTube, and emerging platforms
  • Identify daily opportunities for reporters and anchors to create vertical-first storytelling extensions and other video elements
  • Work directly with reporters and anchors to grow their individual audience impact
  • Ensure social content supports broadcast tune-in and streaming growth
  • Collaborate with producers and leadership to expand reach of WSB-TV streaming newscasts and live coverage
  • Identify opportunities to convert social viewers into streaming viewers
  • Support promotion of live breaking news across platforms in real time
  • Partner on strategies that extend reporter storytelling into OTT and continuous coverage environments
  • Provide guidance on framing stories for social platforms
  • Establish consistent posting strategies aligned with newsroom priorities
  • Build confidence and participation across experience levels  
  • Develop approaches that move audiences from social and digital platforms to linear newscasts and live streams
  • Oversees and executes short and long-term strategies to maximize engagement on all media platforms
  • Produce digital content, articles, and support the content center team
  • Understand and contribute to all content center operations
Minimum Qualifications
  • Bachelor’s degree or equivalent years of experience
  • 2+ years managing newsroom social platforms or audience strategy
  • Demonstrated success growing engagement through vertical video
  • Experience working in breaking-news environments
  • Strong editorial judgment
  • Experience analyzing platform performance metrics
  • Ability to collaborate across newsroom roles and priorities

About Cox Media Group 
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2241    #LI-Onsite

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