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Audience Development Strategist Jobs (NOW HIRING)

Consumer Reports

Strategist, Audience Development

Yonkers, NY · On-site

$85K - $98K/yr

The Audience Development Strategist will help grow CR's audience and membership base through search engine optimization as well as generative engine optimization, coordinating and aligning those ...

Dow Jones

Audience Development Manager

New York, NY · On-site

$110K - $135K/yr

Proven track record of driving audience growth and engagement through strategic initiatives and ... development strategies. * Strong project management skills with the ability to manage multiple ...

Fox

Audience Development Manager

Chicago, IL · On-site

$100K - $115K/yr

FOX 32 is seeking an Audience Development Manager to spearhead the growth and engagement strategies for digital platforms, optimizing content distribution and user experience to bolster viewership ...

Kdfw Fox 4

Audience Development Manager

Chicago, IL · On-site

$100K - $115K/yr

FOX 32 is seeking an Audience Development Manager to spearhead the growth and engagement strategies for digital platforms, optimizing content distribution and user experience to bolster viewership ...

Community Change

Development Strategist

Washington, DC · On-site

$137K - $177K/yr

The Development Strategist supports and collaborates deeply with the Deputy Director of Foundation ... Experience editing or writing, preferably for philanthropic audiences; * Familiarity with standard ...

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Audience Development Strategist information

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$29.5K

$92.1K

$136K

How much do audience development strategist jobs pay per year?

As of Aug 7, 2026, the average yearly pay for audience development strategist in the United States is $92,126.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,000.00 and $94,500.00 per year, depending on experience, location, and employer.

How does an audience development strategist typically collaborate with content creators and marketing teams to grow and engage audiences?

An Audience Development Strategist works closely with content creators to identify target audiences, optimize content distribution, and ensure messaging resonates with key demographics. They often partner with marketing teams to analyze performance data, run audience segmentation, and refine campaign strategies for maximum reach and engagement. This collaboration ensures that content not only attracts new users but also retains existing ones, fostering long-term community growth. Regular cross-functional meetings and feedback loops are common, enabling continuous improvement and alignment across teams.

What are the key skills and qualifications needed to thrive as an audience development strategist, and why are they important?

To thrive as an Audience Development Strategist, you need expertise in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong communication, creativity, and data-driven decision-making are crucial soft skills for engaging diverse audiences and collaborating across teams. These skills and qualities are vital for effectively growing, retaining, and engaging audiences to achieve organizational goals.

What is the difference between Audience Development Strategist vs Content Marketing Specialist?

AspectAudience Development StrategistContent Marketing Specialist
Primary FocusGrowing and engaging target audiences across platformsCreating and distributing content to attract and convert customers
Skills & CredentialsAnalytics, social media, audience segmentation, marketing toolsContent creation, SEO, copywriting, content management
Work EnvironmentDigital marketing teams, media companies, entertainment firmsMarketing departments, advertising agencies, brands

While both roles focus on audience engagement, the Audience Development Strategist emphasizes expanding and maintaining audiences through data-driven strategies, whereas the Content Marketing Specialist concentrates on producing content to attract and convert users. Understanding these distinctions helps organizations align their marketing efforts effectively.

What is an audience development strategist?

An Audience Development Strategist is a professional responsible for growing and engaging a target audience for a business, media company, or organization. They analyze audience data, create strategies to attract new users, and maintain relationships with existing followers across various platforms such as social media, email, and websites. Their goal is to increase brand awareness, user engagement, and ultimately drive growth through tailored content and marketing initiatives.
What cities are hiring for Audience Development Strategist jobs? Cities with the most Audience Development Strategist job openings:
What states have the most Audience Development Strategist jobs? States with the most job openings for Audience Development Strategist jobs include:
What job categories do people searching Audience Development Strategist jobs look for? The top searched job categories for Audience Development Strategist jobs are:
Audience Development Strategist jobs near you
Infographic showing various Audience Development Strategist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $92,126 per year, or $44.3 per hour.

Strategist, Audience Development

Consumer Reports

Yonkers, NY • On-site

$130K - $135K/yr

Other

Re-posted 2 days ago

Job description

OVERVIEW

Our Audience Development team operationalizes Consumer Reports' mission to create a safe, fairer, and more transparent marketplace by ensuring our trusted, independent guidance is visible wherever people make decisions-across search, AI-generated answers, and emerging platforms. In a time of information overload, this is more important than ever.

The Audience Development Strategist will help grow CR's audience and membership base through search engine optimization as well as generative engine optimization, coordinating and aligning those efforts as they develop along the burgeoning AI frontier, with an emphasized and outsized lean into GEO. 

Reporting to the Associate Director, Audience Development, the Strategist will create a search-first culture, and influence stakeholders with a collaborative spirit to leverage search as a powerful driver of business goals, including membership revenue.

This hybrid position with in-office collaboration (Yonkers and/or Yonkers) just once per month provides excellent flexibility.  This position is not eligible for relocation assistance or sponsorship.

How You'll Make An Impact

Working in tandem with the Associate Director and SEO Specialist, you will help CR's digital presence evolve in parallel with consumer's changing needs.  Areas of focus will include:

  • Lead and drive the day-to-day audience development program, roadmap, and growth.
  • Keep current on  SEO/GEO trends, best practices, and search news.
  • Lead the procurement and briefing process for external partners; prioritize findings with internal stakeholders.
  • Evaluate, select, and onboard new technical search tools.
  • Utilize technical tools to analyze and identify technical SEO/GEO/AI search site issues.
  • Manage search projects from start to finish.
  • Work with external partners to establish and maintain a review process for schema and other technical search factors.
  • Perform periodic analysis of core web content.
  • Partner  with the Acquisition team  to ensure aligned search marketing and conversion efforts.
  • Develop and execute  training sessions that promote org-wide implementation
  • Facilitate  budgeting, forecasting and re-forecasting, and vendor invoicing.

ABOUT YOU

You'll Be Highly Rated If:

  • You have the experience--7+ years experience in audience development, content strategy, or audience insights roles
  • You have optimized high-volume, consumer-facing platforms for both traditional search engines and/or AI-driven answer engines.
  • You've developed audience strategies focused on un/structured data, entity authority, semantic and agentic search, and citation visibility-and doing so for paywalled, subscription-based, membership-driven sites and content.
  • You know the tools of the trade, i.e. Google Analytics, Adobe Analytics and bring a proficient understanding of zero-click behavior, AI-driven traffic shifts, and answer inclusion metrics.
  • You have deep, demonstrable experience with major SEO platforms (SEMRush, Conductor, Google Search Console, Screaming Frog, Lumar).
  • You have hands-on experience onboarding and implementing GEO monitoring and AI visibility tools with measurable results.
  • You can lead the development and execution of prompt testing, citation audits, and AI visibility assessments across major platforms.

You'll Be One of Our Top Picks If:

  • You are entrepreneurial, digitally savvy, creative and experimental. 
  • You have the passion for SEO, GEO, AEO-and the growing list of acronyms across this space
  • You have the ability to guide and influence teams (internal and external) to work on projects from inception to completion while meeting deadlines
  • You have a strong quantitative orientation and ability to mine data to drive strategy and tactics and can translate these into pitch-oriented presentations.

FAIR PAY AND A JUST WORKPLACE

At Consumer Reports, we are committed to fair, transparent pay and we strive to provide competitive, market-informed compensation. It is anticipated that most qualified candidates will fall near the middle of this range. Compensation for the successful candidate will be informed by the candidate's particular combination of knowledge, skills, competencies, and experience.  We have three locations: Yonkers, NY, Washington, DC and Colchester, CT. We are registered to do business in and can only hire from the following states and federal district: Arizona, California, Connecticut, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Texas, Vermont, Virginia and Washington, DC.

Salary ranges

  • NY/California: 137,819.17-142,948.94 annually
  • DMV/Massachusetts: $130,928.22-135,801.49 annually
  • Colchester, CT and additional approved CR locations: $130,928.22-135,801.49 annually

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