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Audience Development Strategist Jobs in Kansas (NOW HIRING)

Great Plains Spca

Donor Engagement Strategist

Merriam, KS · On-site

$50K/yr

... development, this role ensures fundraising efforts are targeted, data-informed, and aligned with ... Develop and refine audience strategies for campaigns, events, and major gift initiatives * Partner ...

Great Plains Spca

Donor Engagement Strategist

Merriam, KS · On-site

$50K/yr

... development, this role ensures fundraising efforts are targeted, data-informed, and aligned with ... Develop and refine audience strategies for campaigns, events, and major gift initiatives * Partner ...

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Audience Development Strategist information

What is an audience development strategist?

An Audience Development Strategist is a professional responsible for growing and engaging a target audience for a business, media company, or organization. They analyze audience data, create strategies to attract new users, and maintain relationships with existing followers across various platforms such as social media, email, and websites. Their goal is to increase brand awareness, user engagement, and ultimately drive growth through tailored content and marketing initiatives.

How does an audience development strategist typically collaborate with content creators and marketing teams to grow and engage audiences?

An Audience Development Strategist works closely with content creators to identify target audiences, optimize content distribution, and ensure messaging resonates with key demographics. They often partner with marketing teams to analyze performance data, run audience segmentation, and refine campaign strategies for maximum reach and engagement. This collaboration ensures that content not only attracts new users but also retains existing ones, fostering long-term community growth. Regular cross-functional meetings and feedback loops are common, enabling continuous improvement and alignment across teams.

What are the key skills and qualifications needed to thrive as an audience development strategist, and why are they important?

To thrive as an Audience Development Strategist, you need expertise in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong communication, creativity, and data-driven decision-making are crucial soft skills for engaging diverse audiences and collaborating across teams. These skills and qualities are vital for effectively growing, retaining, and engaging audiences to achieve organizational goals.

What is the difference between Audience Development Strategist vs Content Marketing Specialist?

AspectAudience Development StrategistContent Marketing Specialist
Primary FocusGrowing and engaging target audiences across platformsCreating and distributing content to attract and convert customers
Skills & CredentialsAnalytics, social media, audience segmentation, marketing toolsContent creation, SEO, copywriting, content management
Work EnvironmentDigital marketing teams, media companies, entertainment firmsMarketing departments, advertising agencies, brands

While both roles focus on audience engagement, the Audience Development Strategist emphasizes expanding and maintaining audiences through data-driven strategies, whereas the Content Marketing Specialist concentrates on producing content to attract and convert users. Understanding these distinctions helps organizations align their marketing efforts effectively.

What does an audience development strategist do?

An audience development strategist plans and implements strategies to grow and engage a target audience for media, brands, or organizations. They analyze audience data, optimize content distribution channels, and use marketing tools like social media and analytics platforms to increase reach and loyalty.

What job categories do people searching Audience Development Strategist jobs in Kansas look for?

The top searched job categories for Audience Development Strategist jobs in Kansas are:

What cities in Kansas are hiring for Audience Development Strategist jobs?

Cities in Kansas with the most Audience Development Strategist job openings:

Audience Development Strategist jobs near you
Infographic showing various Audience Development Strategist job openings in Kansas as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, 1% Temporary, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution.

Paid Social Media Strategist

MMGY Global

Overland Park, KS • On-site, Remote

Full-time

PTO

Posted 3 days ago

New

Job description

Description
At MMGY Global, we believe nothing shapes your view of the world like travel. So every day, we share our clients' stories from a perspective that inspires people to see the world differently. Our personalized service and strategy connect media, consumers and influencers across the globe, taking people to new places and changing their views for the better. At MMGY, we inspire people to go places.
MMGY Global has an immediate opening for a Paid Social Media Strategist in our Overland Park, KS office.
The Paid Social Strategist leads paid social strategy, planning, and strategic campaign oversight across a portfolio of travel and tourism clients. This role translates client business objectives, audience insights, and broader media strategies into actionable paid social plans designed to drive measurable results.
Responsibilities
Paid Social Strategy & Planning
  • Lead paid social planning across assigned accounts, translating client business objectives and integrated media strategies into actionable paid social recommendations.
  • Develop paid social strategies and tactical plans across platforms, audiences, campaign objectives, placements, formats, investment levels, and measurement approaches.
  • Determine the appropriate role of paid social within integrated media plans in partnership with client media leads and cross-channel planning teams.
  • Develop and present paid social recommendations that clearly articulate the strategic rationale behind platform, audience, investment, and tactical decisions.
  • Develop audience and targeting strategies using client data, platform capabilities, audience insights, historical performance, and media research.
  • Partner with media and analytics teams to establish paid social KPIs and measurement approaches aligned with broader campaign and client objectives.
  • Evaluate paid social platforms, products, targeting capabilities, and emerging opportunities and develop informed points of view and recommendations for clients.
  • Develop strategic testing roadmaps across audiences, creative, placements, formats, platform capabilities, and campaign approaches.
  • Apply learnings from campaign performance, media research, consumer behavior, and platform developments to evolve paid social strategies over time.
  • Maintain advanced knowledge of the paid social landscape and translate relevant platform, technology, privacy, measurement, and consumer changes into implications and opportunities for client businesses.

Campaign Management & Performance Oversight
  • Serve as a paid social subject matter expert for assigned accounts and a strategic partner to client media leads and integrated planning teams.
  • Lead paid social portions of client presentations, planning discussions, performance reviews, and strategic recommendations.
  • Clearly communicate complex paid social strategies, platform capabilities, performance findings, and recommendations to clients and internal stakeholders.
  • Proactively identify opportunities to evolve clients' paid social programs based on business priorities, performance insights, audience opportunities, and changes in the social landscape.
  • Serve as an escalation point for complex paid social campaign, platform, tracking, and performance challenges.
  • Provide oversight of paid social budget management, billing processes, and reconciliation, ensuring accuracy across assigned accounts.

Qualifications
  • 5+ years of experience in digital media, with significant experience in paid social strategy, planning, activation, and optimization.
  • Advanced working knowledge of major paid social platforms, particularly Meta and TikTok, with experience across additional platforms such as Pinterest, LinkedIn, Snapchat, Reddit, and emerging social channels.
  • Demonstrated experience translating client business and marketing objectives into paid social strategies, tactical plans, audience approaches, and investment recommendations.
    Strong understanding of digital media planning principles, audience strategy, campaign architecture, budget allocation, optimization, testing, measurement, and reporting.
  • Experience developing and presenting paid social strategies, platform recommendations, performance insights, and points of view to clients and internal stakeholders.

MMGY Global provides a comprehensive PTO + benefits package that includes a hybrid telework policy. Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa. MMGY Global is an Equal Opportunity Employer.
Who Are We? We're a travel-obsessed collective of more than 600 people across the country and around the globe. And when we say we inspire people to go places, we mean ALL people. That's why we're focused on nurturing a workforce that is representative of the places we visit.

Apply