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Audience Development Director Jobs (NOW HIRING)

Pewtrusts

Director, Audience

Washington, DC · Hybrid

$175K - $200K/yr

Partner with leadership to hire, structure, and mentor staff across audience development, data ... Work laterally with research directors, communications leads, and digital colleagues to surface ...

Breakthrough T1D

Development Director

Atlanta, GA · On-site

Develop and implement meaningful audience development strategies that inspire giving night-of ... direct reports, if applicable. * Maintain departmental and organization-wide policies and ...

Breakthrough T1D

Development Director

Atlanta, GA · Hybrid

Develop and implement meaningful audience development strategies that inspire giving night-of ... direct reports, if applicable. * Maintain departmental and organization-wide policies and ...

City Year

Development Director

Jacksonville, FL

As the leader of the City Year Jacksonville Development Team, the Development Director is ... Solid ability to communicate and work well with external audiences including board members, donors ...

Muslim Aid USA

Development Director

Fairfax, VA · On-site

$100K - $125K/yr

The Development Director will lead a national team of community fundraisers, collaborate with ... Strong communication, presentation, and storytelling skills for faith-based and general audiences.

Muslim Aid USA

Development Director

Fairfax, VA · On-site +1

$100K - $125K/yr

The Development Director will lead a national team of community fundraisers, collaborate with ... Use CRM data (Salesforce) and analytics to segment audiences, measure ROI, and refine strategies.

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$16K

$95.7K

$178K

How much do audience development director jobs pay per year?

As of May 30, 2026, the average yearly pay for audience development director in the United States is $95,708.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $114,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Audience Development Director, and why are they important?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

How does an Audience Development Director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What does an Audience Development Director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

More about Audience Development Director jobs
What cities are hiring for Audience Development Director jobs? Cities with the most Audience Development Director job openings:
What are the most commonly searched types of Audience Development jobs? The most popular types of Audience Development jobs are:
What states have the most Audience Development Director jobs? States with the most job openings for Audience Development Director jobs include:
What job categories do people searching Audience Development Director jobs look for? The top searched job categories for Audience Development Director jobs are:
Audience Development Director jobs near you
Infographic showing various Audience Development Director job openings in the United States as of May 2026, with employment types broken down into 3% As Needed, 81% Full Time, 1% Part Time, 2% Temporary, and 13% Contract. Highlights an 69% Physical, 9% Hybrid, and 22% Remote job distribution, with an average salary of $95,708 per year, or $46 per hour.

Director, Audience Development

Emerald Expositions LLC

Alpharetta, GA • On-site

$125K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Job description

Emerald is seeking a dynamic and results-oriented Director of Audience Development to lead the growth strategy for our diverse portfolio of event and content brands. This is a leadership role for a strategic thinker who is passionate about building, engaging, and retaining audiences. You will be the central force driving our audience acquisition and engagement engine, overseeing a multi-channel strategy designed for significant and measurable growth. The successful candidate will demonstrate deep expertise coupled with strong execution skills.
Working closely with Emerald's brand marketing and editorial teams, you will own the full funnel audience journey, from initial awareness to brand loyalty. This position requires a transformative, data-driven leader who can scale a sophisticated growth machine by integrating SEO/AEO/GEO, organic social, performance marketing, content development, and advanced email/CRM strategies. If you are an expert at turning analytics into action and are experienced managing both on and offshore teams, we want to hear from you.
This position will be based in our Alpharetta, GA office.
As the Director of Audience Development, you will own a comprehensive strategy to expand our reach and deepen engagement across all platforms. The successful candidate will:
  • Manage specialized teams - including offshore resources - responsible for the execution of Emerald's brand marketing audience strategy.
  • Oversee successful deployment of agentic audience and attendee solutions
  • Oversee collection, integration, and activation of first-party audience data across events media, and digital channels to drive acquisition, retention, and monetization strategies.
  • Lead SEO/AEO/GEO to capture intent and capitalize on organic traffic by creating unknown to known journeys. Keep up to date on the rapid developments in this space.
  • Inform organic social media strategy, transforming our channels into key sources of audience engagement and acquisition.
  • Lead attribution tracking and accountability, data & measurement.

Requirements:
  • 6-8+ years of progressive experience in audience development, growth marketing, or a related field.
  • A proven track record of significant audience growth with demonstrable wins in both SEO and Email.
  • Direct experience managing performance media budgets across multiple channels.
  • Deep expertise with marketing automation and CRM platforms (e.g., HubSpot, Marketo).
  • Mastery of the modern analytics stack, including GA4, BI tools (PowerBI) and Customer Data Platforms (CDPs).
  • Extensive experience designing and executing marketing experiments, including A/B testing and incrementality studies.
  • Strong understanding of data privacy regulations and best practices for compliant data collection and usage.
  • Leadership skills with a history of building, mentoring, and inspiring high-performing teams.

Preferred Qualifications:
  • Experience in both B2B and B2C marketing environments.
  • Background in events, agency, media, or publishing industries.
  • Hands-on experience with BI report interpretation.

About Emerald
At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don't contain experience inflation, and most don't require college degrees. Instead, they're crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.
COMPENSATION & BENEFITS
Target Compensation: $125,000
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate's qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees' physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.
About Emerald
Emerald's talented and experienced teams grow our customers' businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.

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