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Audience Development Director Jobs (NOW HIRING)

Muslim Aid USA

Development Director

Fairfax, VA · On-site +1

$100K - $125K/yr

The Development Director will lead a national team of community fundraisers, collaborate with ... Use CRM data (Salesforce) and analytics to segment audiences, measure ROI, and refine strategies.

Jobgether

... partnerships, and direct brand collaborations. You will work cross-functionally with Product ... Requirements: * 5+ years of experience in monetization, growth, partnerships, business development ...

Upward Bound Youth

Development Director

Smithville, OH · On-site

Development Director Reports To: Senior Vice President Status: Full-Time; Salaried, exempt Revised ... audiences. Candidates would also be comfortable organizing administrative tasks, such as phone ...

McClatchy

Manager, Audience Growth

Reporting to the Senior Director, Audience, this role translates audience growth strategies into measurable initiatives and growth experiments across owned, external and platform-based channels.

Bridger Ski Foundation

Development Director

Bozeman, MT · Hybrid

$95K - $110K/yr

The Development Director bridges the gap between vision and execution, ensuring that BSFs non ... This role often serves as the public face for BSF and presents to various audiences. Strategic ...

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$16K

$95.7K

$178K

How much do audience development director jobs pay per year?

As of May 30, 2026, the average yearly pay for audience development director in the United States is $95,708.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $114,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Audience Development Director, and why are they important?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

How does an Audience Development Director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What does an Audience Development Director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

More about Audience Development Director jobs
What cities are hiring for Audience Development Director jobs? Cities with the most Audience Development Director job openings:
What are the most commonly searched types of Audience Development jobs? The most popular types of Audience Development jobs are:
What states have the most Audience Development Director jobs? States with the most job openings for Audience Development Director jobs include:
What job categories do people searching Audience Development Director jobs look for? The top searched job categories for Audience Development Director jobs are:
Audience Development Director jobs near you
Infographic showing various Audience Development Director job openings in the United States as of May 2026, with employment types broken down into 3% As Needed, 81% Full Time, 1% Part Time, 2% Temporary, and 13% Contract. Highlights an 69% Physical, 9% Hybrid, and 22% Remote job distribution, with an average salary of $95,708 per year, or $46 per hour.
Audience Development Strategist (Search & AI Discoverability)

Audience Development Strategist (Search & AI Discoverability)

Consumer Reports

Yonkers, NY • On-site

$137K - $142K/yr

Full-time

Medical, Retirement

Posted 24 days ago

Job description

WHO WE ARE
Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for all. CR is known for our rigorous testing and trusted ratings on thousands of products and services. We report extensively on consumer trends and challenges, and survey millions of people in the U.S. each year. We leverage our evidence-based approach to advocate for consumer rights, working with policymakers and companies to find solutions for safer products and fair practices.
Our mission starts with you. We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match. Learn more about how CR advocates on behalf of our employees.
OVERVIEW
Our Audience Development team operationalizes Consumer Reports' mission to create a safe, fairer, and more transparent marketplace by ensuring our trusted, independent guidance is visible wherever people make decisions-across search, AI-generated answers, and emerging platforms. In a time of information overload, this is more important than ever.
The Audience Development Strategist will help grow CR's audience and membership base through search engine optimization as well as generative engine optimization, coordinating and aligning those efforts as they develop along the burgeoning AI frontier, with an emphasized and outsized lean into GEO.
Reporting to the Associate Director, Audience Development, the Strategist will create a search-first culture, and influence stakeholders with a collaborative spirit to leverage search as a powerful driver of business goals, including membership revenue.
This hybrid position with in-office collaboration (Yonkers and/or Yonkers) just once per month provides excellent flexibility. This position is not eligible for relocation assistance or sponsorship.
How You'll Make An Impact
Working in tandem with the Associate Director and SEO Specialist, you will help CR's digital presence evolve in parallel with consumer's changing needs. Areas of focus will include:
  • Lead and drive the day-to-day audience development program, roadmap, and growth.
  • Keep current on SEO/GEO trends, best practices, and search news.
  • Lead the procurement and briefing process for external partners; prioritize findings with internal stakeholders.
  • Evaluate, select, and onboard new technical search tools.
  • Utilize technical tools to analyze and identify technical SEO/GEO/AI search site issues.
  • Manage search projects from start to finish.
  • Work with external partners to establish and maintain a review process for schema and other technical search factors.
  • Perform periodic analysis of core web content.
  • Partner with the Acquisition team to ensure aligned search marketing and conversion efforts.
  • Develop and execute training sessions that promote org-wide implementation
  • Facilitate budgeting, forecasting and re-forecasting, and vendor invoicing.

ABOUT YOU
You'll Be Highly Rated If:
  • You have the experience--7+ years experience in audience development, content strategy, or audience insights roles
  • You have optimized high-volume, consumer-facing platforms for both traditional search engines and/or AI-driven answer engines.
  • You've developed audience strategies focused on un/structured data, entity authority, semantic and agentic search, and citation visibility-and doing so for paywalled, subscription-based, membership-driven sites and content.
  • You know the tools of the trade, i.e. Google Analytics, Adobe Analytics and bring a proficient understanding of zero-click behavior, AI-driven traffic shifts, and answer inclusion metrics.
  • You have deep, demonstrable experience with major SEO platforms (SEMRush, Conductor, Google Search Console, Screaming Frog, Lumar).
  • You have hands-on experience onboarding and implementing GEO monitoring and AI visibility tools with measurable results.
  • You can lead the development and execution of prompt testing, citation audits, and AI visibility assessments across major platforms.

You'll Be One of Our Top Picks If:
  • You are entrepreneurial, digitally savvy, creative and experimental.
  • You have the passion for SEO, GEO, AEO-and the growing list of acronyms across this space
  • You have the ability to guide and influence teams (internal and external) to work on projects from inception to completion while meeting deadlines
  • You have a strong quantitative orientation and ability to mine data to drive strategy and tactics and can translate these into pitch-oriented presentations.

FAIR PAY AND A JUST WORKPLACE
At Consumer Reports, we are committed to fair, transparent pay and we strive to provide competitive, market-informed compensation.The target salary range for this position is $137K-$142K. It is anticipated that most qualified candidates will fall near the middle of this range. Compensation for the successful candidate will be informed by the candidate's particular combination of knowledge, skills, competencies, and experience. We have three locations: Yonkers, NY, Washington, DC and Colchester, CT. We are registered to do business in and can only hire from the following states and federal district: Arizona, California, Connecticut, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Texas, Vermont, Virginia and Washington, DC.
Salary ranges
  • NY/California: $137K-$142K annually
  • DMV/Massachusetts: $132K-$137K annually
  • Colchester, CT and additional approved CR locations: $128K-$140K annually

Consumer Reports is an equal opportunity employer and does not discriminate in employment on the basis of actual or perceived race, color, creed, religion, age, national origin, ancestry, citizenship status, sex or gender (including pregnancy, childbirth, related medical conditions or lactation), gender identity and expression (including transgender status), sexual orientation, marital status, military service or veteran status, protected medical condition as defined by applicable state or local law, disability, genetic information, or any other basis protected by applicable federal, state or local laws. Consumer Reports will provide you with any reasonable assistance or accommodation for any part of the application and hiring process.

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