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Audience Development Director Jobs (NOW HIRING)

WTWH Media LLC

B2B Audience Development Vice President

$160K - $175K/yr

Leadership Track Record: 3+ years of direct people management experience. You know how to motivate ... As our VP of Audience Development, you will have the unique opportunity to shape both our physical ...

Theirc

Development Director

Atlanta, GA · On-site

... audiences. The successful candidate will bring a proven record of fundraising success, strong team leadership, and deep alignment with IRC's mission and values. The Development Director directly ...

NielsenIQ

Director, Audience Activation

New York, NY · Hybrid

About this job The Director, Audience Activation will be a key player in leading the sales ... Support the development of new data enablement and activation initiatives, partnerships, and ...

A Wider Circle

Development Director

Silver Spring, MD · On-site

$100K - $120K/yr

The Director of Development plays a critical role in visioning future growth plans, particularly ... Provide strategic direction and create long-term and annual plans for multiple giving audiences ...

A Wider Circle

Development Director

Silver Spring, MD · On-site

$90K - $100K/yr

The Director of Development plays a critical role in visioning future growth plans, particularly ... Provide strategic direction and create long-term and annual plans for multiple giving audiences ...

YWCA Greater Flint

Development Director

Flint, MI · On-site

$75K - $85K/yr

... external audiences * Lead and manage the Development Office team Requirements Qualifications ... Direct social media planning and content management expertise and various communication tools

YWCA of Greater Flint

Development Director

Flint, MI

$75K - $85K/yr

... external audiences * Lead and manage the Development Office team Requirements Qualifications ... Direct social media planning and content management expertise and various communication tools

YWCA of Greater Flint

Development Director

Flint, MI · On-site

$75K - $85K/yr

... external audiences * Lead and manage the Development Office team Requirements: Qualifications ... Direct social media planning and content management expertise and various communication tools

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Audience Development Director information

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$16K

$95.7K

$178K

How much do audience development director jobs pay per year?

As of Jun 19, 2026, the average yearly pay for audience development director in the United States is $95,708.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $114,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Audience Development Director, and why are they important?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

What does an Audience Development Director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

How does an Audience Development Director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

More about Audience Development Director jobs
What cities are hiring for Audience Development Director jobs? Cities with the most Audience Development Director job openings:
What are the most commonly searched types of Audience Development jobs? The most popular types of Audience Development jobs are:
What states have the most Audience Development Director jobs? States with the most job openings for Audience Development Director jobs include:
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Audience Development Director jobs near you
Infographic showing various Audience Development Director job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, and 99% Full Time. Highlights an 80% Physical, 5% Hybrid, and 15% Remote job distribution, with an average salary of $95,708 per year, or $46 per hour.
B2B Audience Development Vice President

B2B Audience Development Vice President

WTWH Media LLC

Remote

$160K - $175K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Job description

Job Type
Full-time
Description
WTWH Media is seeking a strategic, data-driven, and structurally minded Vice President of B2B Audience Development to lead our audience growth, engagement, and retention strategies across a robust portfolio of 30+ distinct brands and 40+ annual events. In this role, you will bridge the gap between traditional audience channels and cutting-edge marketing technology, managing a modern, hybrid ecosystem that spans digital products, live events, and print circulation.
Working hand-in-hand with our Content Leadership, you will serve as the crucial link between data insights and creative execution. You will collaborate directly with journalists and content creators to help shape and refine our "audience voice," ensuring our content resonates deeply with our professional communities while driving measurable growth.
Additionally, you will directly manage, mentor and scale a dedicated team of audience development professionals (spanning data analytics, email marketing, digital acquisition, and circulation fulfillment).
KEY RESPONSIBILITIES
  • Multi-Brand & Event Growth Strategy: Define and execute unified yet tailored audience acquisition, engagement, and retention strategies across our entire portfolio of 30+ B2B brands and 40+ events.
  • Editorial Collaboration & Audience Voice: Partner closely with the VP of Content, journalists, and content creators. Translate audience data into actionable insights that help creative teams refine their editorial strategy, develop a distinct audience voice, and build community loyalty without compromising editorial integrity.
  • Systems Architecture & Data Connectivity: Oversee the technical integration of our marketing tech stack. Ensure seamless data flows and connectivity between our CRM, Customer Data Platform (CDP), Email Service Provider (ESP), website analytics, and external fulfillment databases to maintain a single source of truth for our audience data.
  • Print Circulation Management: Oversee the strategy, vendor relationships, and compliance for our print circulation portfolio. Ensure accurate list maintenance, postal optimization, and adherence to relevant industry audit standards (e.g., BPA/AAM).
  • Team Leadership: Directly manage and mentor a high-performing team of 4 specialists. Foster a culture of technical curiosity, creative collaboration, and accountability while helping team members achieve their career goals.
  • Budget & ROI Management: Allocate and manage the audience development budget effectively, balancing the manufacturing/distribution costs of print and event execution with the scalable acquisition costs of digital channels.

Requirements
WHAT YOU BRING
  • Experience: 8+ years of progressive experience in B2B marketing, growth marketing, or audience development, with a proven track record of managing large, multi-brand portfolios and event audiences.
  • Editorial Sensibility: Strong experience interfacing directly with journalists, editors, and content creators. You understand the creative process and know how to use data to empower-not restrict-content teams.
  • Technical Architecture & System Acumen: Proven experience mapping and managing data architecture. You understand how APIs, data pipelines, and system integrations connect platforms like HubSpot/Marketo, Salesforce, CDPs (e.g., Lytics, Tealium), and traditional circulation fulfillment systems.
  • Print & Digital Hybrid Expertise: A strong understanding of print circulation logistics, fulfillment operations, and subscriber lifecycle management, paired with a modern digital growth mindset.
  • Leadership Track Record: 3+ years of direct people management experience. You know how to motivate a small team to deliver outsized results across a large, complex organization.
  • Analytical Mindset: Exceptional ability to translate complex, multi-channel data sets into clear, actionable growth strategies. You speak the language of database health, query logic, and engagement scoring.

WHAT WE OFFER
We believe that a highly engaged audience is our greatest asset. As our VP of Audience Development, you will have the unique opportunity to shape both our physical and digital footprint across dozens of industries, backed by an editorial and engineering leadership team that values robust technical infrastructure and continuous innovation. In addition, the following benefits are available:
  • Remote work environment, with occasional travel required for company events, team meetings, etc.
  • Generous vacation, sick, float and bereavement paid time off
  • Twelve paid office holidays annually
  • Comprehensive benefits to meet your health needs (medical, dental, vision, life, disability and more)
  • Fully paid medical leave after one year of service
  • Lucrative 401(k) with matching contributions and immediate vesting
  • Mission-driven culture with an enthusiastic, professional team
  • Strong commitment to work-life balance

ABOUT WTWH MEDIA
WTWH Media is an award-winning, digital first B2B media and marketing company that connects brand marketers with targeted, hard-to-reach audiences. Founded in 2006, WTWH Media is a multi-year Inc. 5000 honoree and repeat Best Workplace winner. WTWH Media serves three core industry verticals, including (i) Engineering, (ii) Healthcare & Life Sciences, and (iii) Foodservice, Retail, and Hospitality. The company's content is delivered through an omnichannel strategy consisting of brand websites, e-newsletters, sponsored content, social media management, in-person events, virtual events and webinars, podcasts, and print publications. WTWH Media recognizes two main drivers in the marketplace, among many others, that set the pace and tone of its businesses: media consumption has changed forever, and continues to evolve at an extremely fast pace & marketers must have increasing ROI to justify marketing investment.
ATTENTION CANDIDATES: Beware of Job Scams & Protect Yourself:
WTWH Media prioritizes your well-being and safety during your career search. Unfortunately, scammers often exploit candidates with fraudulent job offers. We will never ask for your personal information via a text message or Gmail account, nor will we offer employment that requires an upfront purchase of equipment or other items. If you encounter anything that looks suspicious, please contact us through our company website and report it to the authorities at the FTC. Thank you and best of luck in your search!
Salary Description
$160,000 - $175,000 DOE

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