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Audience Development Director Jobs in New York (NOW HIRING)

Plunge

Audience Development Director

Manhattan, NY · On-site

$70 - $90/hr

The Audience Development Director will be a key part of the leadership team, reporting to the CEO. Prior management experience is required. About The Plunge * The only site for guys who are getting ...

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Audience Development Director information

See New York salary details

$17.5K

$104.7K

$194.7K

How much do audience development director jobs pay per year?

As of Sep 3, 2026, the average yearly pay for audience development director in New York is $104,708.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,000.00 and $125,300.00 per year, depending on experience, location, and employer.

What does an audience development director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

What are the key skills and qualifications needed to thrive as an audience development director?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

How does an audience development director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

What are the most commonly searched types of Audience Development jobs in New York?

The most popular types of Audience Development jobs in New York are:

What are popular job titles related to Audience Development Director jobs in New York?

For Audience Development Director jobs in New York, the most frequently searched job titles are:

What job categories do people searching Audience Development Director jobs in New York look for?

The top searched job categories for Audience Development Director jobs in New York are:

What cities in New York are hiring for Audience Development Director jobs?

Cities in New York with the most Audience Development Director job openings:

Audience Development Director jobs near you
Infographic showing various Audience Development Director job openings in New York as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $104,708 per year, or $50.3 per hour.

Audience Development Director

Plunge

Manhattan, NY • On-site

$70 - $90/hr

Other

Posted 2 days ago

New

Job description

The Plunge is looking for an Audience Development Director. This candidate will have a minimum of 3 years of experience overseeing data-driven marketing, strategic planning and audience development functions and working closely with revenue operations. The Audience Development Director will be a key part of the leadership team, reporting to the CEO. Prior management experience is required.

About The Plunge
  • The only site for guys who are getting married or thinking about getting married
  • Webby Award honoree – best lifestyle site and best email newsletter
  • Office in downtown Manhattan (SoHo)
Responsibilities:
  • Analytics, Research, & Reporting: You will oversee analytics (Google Analytics, Facebook Insights, Segment, Amplitude among other metrics/reporting tools), optimize all activities, and understand user behavior. You guide the interpretation of data, creating actionable insights for product enhancements and content generation. You will develop and maintain an audience growth model with actionable reporting to inform both daily and long-term decision-making.
  • Positioning and headlines: You will manage the image and messaging that we broadcast to media, advertising partners and the general public. This includes writing headlines for marketing materials and sponsored content.
  • Content strategy: You will work closely with our editorial team, sharing insights and making content recommendations that will boost audience growth and engagement.
  • Email: You will help us manage email newsletters, identifying opportunities to grow the subscription base and optimize performance with an eye on engagement. You will lead email subscriber acquisition strategies (organic and paid) and analyze newsletter subscriber engagement and devise strategies for long-term subscriber retention and re-engagement.
  • Social media: You will develop and implement social media strategy across platforms, including Facebook, Instagram, YouTube, Pinterest, etc, and build audience engagement and steer audience to ThePlunge.com. You will experiment with ways to improve our social media best practices and work on our video distribution strategy across platforms.
  • Partnerships & Outreach: You will develop deals and maintain relationships with social and digital influencers, publishers, and platforms to deliver additional content distribution and audience growth, including places like Flipboard, Google News, and Apple News. You will work closely with the CEO to evaluate and model business development opportunities.
  • Product Marketing: You will manage product marketing, identifying opportunities to grow adoption and engagement of the various tools.
  • SEO: You determine how to incorporate SEO best practices into product development and editorial workflow.
  • Paid Marketing: You will determine the most strategic and optimized use of a paid marketing budget and manage marketing programs.
  • Revenue: Work with the revenue team on fulfilling campaign requirements, especially across social media, and work closely with programmatic revenue operations.
  • Industry Knowledge: You will constantly evaluate new social/digital platforms, marketing services, and ad products, maintaining up-to-date knowledge of industry trends and developments.
Qualifications

The Director of Audience Development should have significant digital media and/or strategic planning experience and deep expertise in analyzing online consumer behavior and turning this data into actionable recommendations.

  • A background in strategic planning and/or consumer-facing digital marketing, audience development, and analytics roles with experience ideally in social media, email marketing, partnerships, SEO, and paid marketing.
  • Management experience of at least one direct report or more for at least a year.
  • Demonstrated track record of developing digital marketing programs that drive sustained audience growth based on data analysis.
  • Strong command of Facebook, Instagram, and YouTube and a passion for social media.
  • Experience with digital analytics and tools such as Google Analytics, Facebook Insights and Crowdtangle, among other tools.
  • Excellent analytical skills and strong Microsoft Excel/Google Sheets/Monday.com skills.
  • Superb communication skills: great grammar, punctuation, spelling and headline writing.
  • The ability to work closely with creative teams and to influence and train on digital marketing principles and best practices.
  • Interest in growing a consumer brand at a start-up company.
  • Keen eye for the big picture, but also an enjoyment of hands-on, day-to-day operations. Creative approach to problem-solving.
  • Bachelor’s degree in related field
To Apply: Email us at jobs@wordpress-1482411-5631757.cloudwaysapps.com and include a resume. #J-18808-Ljbffr

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