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Audience Development Jobs (NOW HIRING)

Dow Jones

Audience Development Manager

New York, NY

$110K - $135K/yr

Dow Jones is seeking an Audience Development Manager to join our Consumer Subscriptions team. In this role, you will be responsible for growing the reach, engagement and subscription impact of Dow ...

Fox

Audience Development Manager

Chicago, IL · On-site

$100K - $115K/yr

FOX 32 is seeking an Audience Development Manager to spearhead the growth and engagement strategies for digital platforms, optimizing content distribution and user experience to bolster viewership ...

Kdfw Fox 4

Audience Development Manager

Chicago, IL · On-site

$100K - $115K/yr

FOX 32 is seeking an Audience Development Manager to spearhead the growth and engagement strategies for digital platforms, optimizing content distribution and user experience to bolster viewership ...

Consumer Reports

Strategist, Audience Development

Yonkers, NY · On-site

$85K - $98K/yr

OVERVIEW Our Audience Development team operationalizes Consumer Reports' mission to create a safe, fairer, and more transparent marketplace by ensuring our trusted, independent guidance is visible ...

Consumer Reports

Strategist, Audience Development

Yonkers, NY · Hybrid

$85K - $98K/yr

OVERVIEW Our Audience Development team operationalizes Consumer Reports' mission to create a safe, fairer, and more transparent marketplace by ensuring our trusted, independent guidance is visible ...

NBCUniversal

ROLE OVERVIEW The Director of Audience Development will define and lead the strategy to grow audiences and maximize revenue across NBCUniversal's portfolio of wholly owned social and digital channels ...

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Audience Development information

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$11K

$71.5K

$106.5K

How much do audience development jobs pay per year?

As of Aug 7, 2026, the average yearly pay for audience development in the United States is $71,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $93,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in an audience development role?

To thrive in Audience Development, you need a strong grasp of digital marketing, content strategy, analytics, and audience segmentation, often supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing software, and CRM systems is typically required. Strong communication, creativity, and collaboration skills are vital for engaging diverse audiences and working with cross-functional teams. These abilities help drive audience growth, optimize content reach, and support organizational goals in a competitive media landscape.

What does an audience development job involve?

An Audience Development job focuses on growing and engaging an organization's target audience across various platforms. This can include increasing website traffic, social media followers, newsletter subscribers, or event attendees through strategic marketing, content optimization, and data analysis. Professionals in this role often collaborate with content creators, marketing teams, and data analysts to refine audience strategies. The goal is to attract, retain, and deepen audience relationships to drive business growth and engagement.

What is the job description of audience development?

Audience development is a role focused on growing and engaging a target audience for media, organizations, or brands through strategic marketing, content planning, and data analysis. It involves understanding audience preferences, utilizing tools like social media and analytics platforms, and implementing campaigns to increase reach and loyalty.

What are some common challenges faced in an audience development role?

Audience Development professionals often face the challenge of keeping up with constantly changing digital platforms and shifting audience behaviors. Balancing the creation of engaging content with the need to meet growth targets and measure ROI can also be demanding. Additionally, working with teams across marketing, editorial, and data analytics requires strong project management and communication skills to ensure cohesive strategies. Overcoming these challenges is key to expanding an organization's reach and deepening audience engagement.

More about Audience Development jobs
What cities are hiring for Audience Development jobs? Cities with the most Audience Development job openings:
What are the most commonly searched types of Audience Development jobs? The most popular types of Audience Development jobs are:
What states have the most Audience Development jobs? States with the most job openings for Audience Development jobs include:
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Audience Development jobs near you
Infographic showing various Audience Development job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $71,527 per year, or $34.4 per hour.

Audience Development Manager

Dow Jones & Company, Inc.

Manhattan, NY • On-site

$110K - $135K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 18 days ago

Dow Jones rating

8.7

Company rating: 8.7 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

3rd of 19 rated publishing

Job description

Job Description:
About the Role:
Dow Jones is seeking an Audience Development Manager to join our Consumer Subscriptions team. In this role, you will be responsible for growing the reach, engagement and subscription impact of Dow Jones media properties, including The Wall Street Journal, Barron's and MarketWatch. The ideal candidate will be able to identify audience demand, translate that demand into scalable growth opportunities, and work cross-functionally with Product and Newsroom teams to turn audience initiatives into measurable business outcomes. Success will be measured by the ability to grow qualified audiences, deepen engagement, and connect audience development work to registrations, subscriptions and long-term customer value.
You Will:
  • Platform Audience Growth: Drive audience development and subscription growth across a diverse platform ecosystem, including video, audio, social, LLM surfaces, app stores, and search. Identify how each platform can expand qualified reach, build habitual engagement, and create scalable pathways to registration and subscription, while overseeing key growth partnerships including SEO consulting support.
  • Subscription Funnel Development: Translate audience reach into subscription outcomes by connecting audience initiatives to registration, newsletter signup, engagement, and conversion.
  • Cross-Functional Execution: Partner closely with Product, Newsroom, and Acquisition teams to scope, prioritize and execute audience growth initiatives across brands and platforms.
  • Performance Tracking and Reporting: Define and track KPIs to measure the success of audience development initiatives. Provide regular reporting and insights to stakeholders, highlighting progress, surfacing risks and recommending optimizations.
  • Roadmap and Stakeholder Management: Help maintain shared roadmaps, coordinate workstreams and ensure audience goals are translated into actionable plans across multiple teams and brands.

You Have:
  • Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent experience preferred. Advanced degree preferred.
  • Minimum of 7 years of experience in audience development, digital marketing, or a related role within the media or publishing industry.
  • Proven track record of driving audience growth and engagement through strategic initiatives and partnerships.
  • Strong understanding of digital marketing principles, content distribution strategies, and audience segmentation.
  • Excellent analytical skills with the ability to interpret data and derive actionable insights.
  • Experience working with cross-functional teams, including Product and Newsroom, to execute audience development strategies.
  • Strong project management skills with the ability to manage multiple initiatives and stakeholders concurrently.
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence key stakeholders.
  • Knowledge of the media landscape, including emerging trends and platforms, is highly desirable.
  • Passion for journalism, news, and staying informed about current events.

Our Benefits
  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Medical, Dental and Vision Insurance Plans
  • Education Benefits
  • Paid Maternity and Paternity Leave
  • Family Care Benefits
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program

Learn more about all our US benefits
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Business Area:
Dow Jones - Marketing
Job Category:
Marketing & Product Management
Union Status:
Non-Union role
Base Pay Range: $110,000.00 - $135,000.00
We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

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