ZipRecruiter

Log In

1

Audience Development Jobs (NOW HIRING)

Yum

Manager, Marketing - Audience Development

Plano, TX · On-site

$110K - $120K/yr

This role is crucial in ensuring accurate and scalable audiences, driving personalized and lifecycle marketing initiatives. The ideal candidate will have a strong background in data analytics, CRM ...

New York Post

The Audience Development Specialist will play a key role in driving multi-platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and ...

next page

Showing results 1-20

All JobsAudience Development Jobs

Audience Development information

See salary details

$11K

$71.5K

$106.5K

How much do audience development jobs pay per year?

As of Jun 27, 2026, the average yearly pay for audience development in the United States is $71,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $93,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Audience Development position, and why are they important?

To thrive in Audience Development, you need a strong grasp of digital marketing, content strategy, analytics, and audience segmentation, often supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing software, and CRM systems is typically required. Strong communication, creativity, and collaboration skills are vital for engaging diverse audiences and working with cross-functional teams. These abilities help drive audience growth, optimize content reach, and support organizational goals in a competitive media landscape.

What does an Audience Development job involve?

An Audience Development job focuses on growing and engaging an organization's target audience across various platforms. This can include increasing website traffic, social media followers, newsletter subscribers, or event attendees through strategic marketing, content optimization, and data analysis. Professionals in this role often collaborate with content creators, marketing teams, and data analysts to refine audience strategies. The goal is to attract, retain, and deepen audience relationships to drive business growth and engagement.

What is the job description of audience development?

Audience development professionals are responsible for growing and engaging a target audience through strategic marketing, content planning, and data analysis. They often use tools like social media, analytics platforms, and audience segmentation techniques to increase reach and loyalty. The role requires strong communication skills and an understanding of audience behavior to optimize engagement efforts.

Is PR a high paying job?

Public relations (PR) roles can offer competitive salaries, especially for experienced professionals or those working in large organizations. However, entry-level PR positions typically have moderate pay, and salaries vary based on industry, location, and level of experience.

What job makes $10,000 a month without a degree?

In audience development, high earnings of $10,000 or more per month are typically achieved through roles such as senior content strategists, digital marketing managers, or freelance consultants, often requiring strong skills in analytics, content creation, and audience engagement. These roles may involve remote work, self-employment, or freelance projects, and income depends on experience, client base, and industry demand.

What does audience development do?

Audience development professionals focus on growing and engaging a target audience for media, entertainment, or content organizations. They analyze audience data, create strategies to increase viewership or readership, and often use marketing tools and analytics platforms to achieve these goals.

What are some common challenges faced in an Audience Development role?

Audience Development professionals often face the challenge of keeping up with constantly changing digital platforms and shifting audience behaviors. Balancing the creation of engaging content with the need to meet growth targets and measure ROI can also be demanding. Additionally, working with teams across marketing, editorial, and data analytics requires strong project management and communication skills to ensure cohesive strategies. Overcoming these challenges is key to expanding an organization's reach and deepening audience engagement.

More about Audience Development jobs
What cities are hiring for Audience Development jobs? Cities with the most Audience Development job openings:
What are the most commonly searched types of Audience Development jobs? The most popular types of Audience Development jobs are:
What states have the most Audience Development jobs? States with the most job openings for Audience Development jobs include:
What job categories do people searching Audience Development jobs look for? The top searched job categories for Audience Development jobs are:
Audience Development jobs near you

City Cast Philly, Audience Development Manager

City Cast

Philadelphia, PA • On-site

$70K - $90K/yr

Full-time

Posted 25 days ago

Job description

The Role

City Cast is seeking a highly creative and capable marketing professional with a strong local network to help build the City Cast Philly brand, grow its audience, and engage its fans. The Audience Development Manager will be responsible for developing and executing a local marketing strategy across partnerships, sponsorships, PR, social media, out-of-home, and beyond. Our ideal candidate loves getting out in the city, and has a keen sense of the local brands, events, and cultural moments that City Cast Philly should tap into to expand and ignite its fan base.

Deadline to apply: June 23, 2026

Key ResponsibilitiesPlanning and Strategy 
  • Collaborate with City Cast's central marketing team to develop and execute a localized marketing plan and budget that includes partnerships, sponsorships, PR, social and other tactics that have proven successful in other markets
  • Conceive of creative out-of-the-box marketing ideas, test them and capture their impact 
  • Helps ideate on swag or merch when needed for membership or marketing campaigns
  • Serve as the local keeper of the marketing calendar, ensuring the team is ready to execute across all platforms at key campaign moments 
  • Work with Executive Producer to identify regular opportunities to weave members into content across platforms 
  • Work with HQ membership team to develop special local member incentives such as locally designed artists prints 
  • Develop creative ideas for attracting, engaging, and retaining members 
  • Work with Executive Producer to develop the social media strategy and content plan across Instagram, TikTok, YouTube, and Reddit
  • Handle all marketing and engagement aspects of the local social media strategy 
Driving Growth and Engagement 
  • Coordinate with the central marketing team to execute giveaways and influencer campaigns 
  • Attend IRL events on City Cast's behalf. When we're a host or sponsor, ensuring that our brand is visible and consistent with our style guide, and that our presence is highly engaging to potential audience
  • Work in collaboration with the local Sales Executive to identify potential partnerships that blend sales and trade for mutual benefit 
  • Adapt national creative campaigns for local audiences across platforms 
  • Collect and create local content for marketing team to use in digital ads promoting City Cast Philly
  • Manage local PR outreach, building relationships with other local media outlets
  • Plan and execute at least four member events per year with support from HQ membership team
  • Manage local membership campaign execution, ensuring strong and compelling messaging across podcast, newsletter, and social 
  • Serve as the primary point of contact with the City Cast Philly membership base, engaging and activating members at member events and in a closed chat group.  
  • Drive social community engagement daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints
  • Monitor all local audience-facing platforms and touchpoints to ensure consistency with City Cast's brand, voice, and overarching marketing strategy
  • Track, analyze, and share out social performance and growth metrics

Requirements

What We're Looking For
  • 3+ years experience in marketing or audience engagement, ideally in a media or editorial environment
  • Deep familiarity with the leading social platforms, with experience creating successful content and audience strategies for them
  • Deep knowledge of Philly's local culture, institutions, events, who is influencing who, and online communities
  • Strong writing and voice skills - you know how to sound human, engaging, and on-brand
  • A high level of organization, planning, and project management skills 
  • A natural brand evangelist and community builder who is energized by making connections and getting out in the city 

Benefits

The Audience Development Manager will report to the Producer of City Cast Philly. This position is full-time, with excellent benefits. The annual salary range is $70,000 - $90,000 depending on experience. You must be local, though work will be primarily remote. City Cast is an equal opportunity employer committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions. We encourage everyone to apply.

About City Cast: We're a network of one-of-a-kind, daily local news podcasts in cities around the country, accompanied by a daily email newsletter and website that keeps you in the know about what's happening in your community. Currently available in Chicago, Denver, Salt Lake, Pittsburgh, Las Vegas, DC, Philly, Portland, Madison, Nashville, Austin, Seattle and the Twin Cities. City Cast is the smartest, easiest way to connect with the place you live and love.

Apply