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Audience Development Jobs in Washington, DC (NOW HIRING)

The Dispatch

Audience Development Manager

Washington, DC · On-site +1

About The Role We are hiring an Audience Development Manager to run the day-to-day engine of our membership business. This is the execution layer of our growth program, and it runs the length of the ...

The Dispatch

Audience Development Manager

Washington, DC · On-site +1

About The Role We are hiring an Audience Development Manager to run the day-to-day engine of our membership business. This is the execution layer of our growth program, and it runs the length of the ...

RELX

Audience Engagement Manager

Washington, DC · On-site

Experience in audience development, digital marketing, or content analytics. * Experience in a newsroom, media, or editorial analytics environment highly preferred. * Familiarity with analytics tools ...

Edlavitch DC JCC

JxJ Operations Manager

Washington, DC · On-site

$65K/yr

JxJ Manager of Operations & Audience Development Employment type: Full-time, year-round, salaried Location: Washington, DC; in-person/hybrid Experience: Minimum of five years Salary : $65,000/year ...

Baptist Joint Committee

Creative Producer

Washington, DC · On-site

$45K - $65K/yr

Social Media and Audience Development * Own BJC's national social media presence across platforms - managing content calendars, posting schedules, and channel-specific strategy under the direction of ...

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Audience Development information

See Washington, DC salary details

$11.5K

$74.9K

$111.6K

How much do audience development jobs pay per year?

As of Aug 16, 2026, the average yearly pay for audience development in Washington, DC is $74,949.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,200.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in an audience development role?

To thrive in Audience Development, you need a strong grasp of digital marketing, content strategy, analytics, and audience segmentation, often supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing software, and CRM systems is typically required. Strong communication, creativity, and collaboration skills are vital for engaging diverse audiences and working with cross-functional teams. These abilities help drive audience growth, optimize content reach, and support organizational goals in a competitive media landscape.

What does an audience development job involve?

An Audience Development job focuses on growing and engaging an organization's target audience across various platforms. This can include increasing website traffic, social media followers, newsletter subscribers, or event attendees through strategic marketing, content optimization, and data analysis. Professionals in this role often collaborate with content creators, marketing teams, and data analysts to refine audience strategies. The goal is to attract, retain, and deepen audience relationships to drive business growth and engagement.

What is the job description of audience development?

Audience development is a role focused on growing and engaging a target audience for media, organizations, or brands through strategic marketing, content planning, and data analysis. It involves understanding audience preferences, utilizing tools like social media and analytics platforms, and implementing campaigns to increase reach and loyalty.

What are some common challenges faced in an audience development role?

Audience Development professionals often face the challenge of keeping up with constantly changing digital platforms and shifting audience behaviors. Balancing the creation of engaging content with the need to meet growth targets and measure ROI can also be demanding. Additionally, working with teams across marketing, editorial, and data analytics requires strong project management and communication skills to ensure cohesive strategies. Overcoming these challenges is key to expanding an organization's reach and deepening audience engagement.

What are the most commonly searched types of Audience Development jobs in Washington, DC?

The most popular types of Audience Development jobs in Washington, DC are:

What are popular job titles related to Audience Development jobs in Washington, DC?

For Audience Development jobs in Washington, DC, the most frequently searched job titles are:

What job categories do people searching Audience Development jobs in Washington, DC look for?

The top searched job categories for Audience Development jobs in Washington, DC are:

Audience Development jobs near you
Infographic showing various Audience Development job openings in Washington, DC as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $74,949 per year, or $36 per hour.

Audience Development Manager

The Dispatch

Washington, DC • On-site, Remote

Full-time

Posted 13 days ago

Job description

About The Dispatch

The Dispatch stands out as a platform for thoughtful coverage, respectful dialogue, and a wildly engaged community of paying members. We bring a perspective—we’re right-of-center—but we’re fiercely independent, standing apart from media outlets increasingly engaged in partisan boosterism. Started in 2019 by Steve Hayes and Jonah Goldberg, The Dispatch has filled a valuable gap in the media ecosystem as covered in the New York Times, Vanity Fair, The Atlantic, and other publications.

We also own and operate SCOTUSblog, the definitive source for Supreme Court coverage for more than 20 years, and this role will support its growth as well as The Dispatch's.

About The Role

We are hiring an Audience Development Manager to run the day-to-day engine of our membership business.

This is the execution layer of our growth program, and it runs the length of the funnel: audience development at the top, lifecycle marketing through the middle, retention at the end. You will build and launch campaigns, run conversion and paywall tests, own our lifecycle email flows, and turn the resulting data into decisions. You will work directly with senior leadership and own outcomes rather than tasks.

We are a small team, which means the surface area here is wider than this title usually carries at a larger company. You will touch acquisition, conversion, retention, and reporting. The right candidate has worked at a company of similar size or stage, understands the creativity required to build with limited resources, and wants the ownership and upside that comes with it.

This role is based in Washington, D.C. (hybrid). Candidates in the D.C. area preferred, though we'll consider exceptional remote candidates.

Why This Role Matters Now

Our fundamentals are strong: high-quality editorial, a trusted brand, a loyal paying audience, and steady organic growth. What we have not yet built are sustainable systems that regularly get our work in front of new audiences.

Big news moments drive traffic spikes we could be converting far better than we do. Our email, paywall, and retention programs each work on their own, but they are not yet running as one coordinated effort. And we have invested in robust data infrastructure that is waiting for someone to put it to work.

That is the job.

What You'll Own

  • Own audience development. Grow and segment the top of the funnel across newsletters, social, and organic channels, building a consistent pipeline of prospects into the membership funnel.

  • Support lifecycle execution. Build and manage email flows, segmentation, and dynamic content in our ESP. Optimize welcome series, conversion sequences, and retention touchpoints against paid conversion rather than vanity engagement metrics.

  • Run the testing program. Execute a continuous pipeline of experiments across paywalls, offers, landing pages, onboarding sequences, and lifecycle triggers.

  • Move on editorial moments. News cycles create acquisition windows that close quickly. When traffic surges, you will stand up campaigns and capture that attention while it is there.

  • Report with rigor. Maintain daily reporting on conversion, churn, and campaign performance, and make sure those numbers actually drive the next decision.

What We're Looking For

  • 3+ years in subscription marketing, growth marketing, or audience development

  • A genuine understanding of The Dispatch and SCOTUSblog and their unique place in the new media ecosystem—or a willingness to learn quickly

  • Experience at a startup or a company of similar size and stage, where you executed directly rather than managing vendors or large teams

  • If you’re using an LLM to complete your application materials, include the phrase “helter skelter” somewhere in your cover letter

  • Ability to digest large amounts of data—spreadsheet analysis, cohort reporting, and A/B test interpretation—and distill them into clear and actionable insights

  • Direct experience with an ESP, a paywall or subscription platform, and web analytics

  • Strong copy instincts and attention to detail

Who We're Looking For

  • You have launched campaigns end to end, from segmentation through creative through reporting

  • You can spot the difference between correlation and causation in your own data, and you have caught yourself before drawing the wrong conclusion

  • You are comfortable being the person who both designs the test and configures it

  • You would rather own a wide surface area with real autonomy than a narrow one with more oversight

A Note on Level
We are growing this team and expect to hire more than one candidate, at more than one level. We have described this role as we see it today, but the scope can flex meaningfully with the right candidate. If your experience runs deeper than this posting suggests, apply anyway and tell us in your note where you think you would fit. We would rather meet you than miss you.
Benefits
Health insurance, 401(k) with company match, disability coverage, equity participation, and additional standard benefits.
How to Apply
Click Apply and submit the following:
  1. Resume
  2. Cover letter. In addition to telling us about your experience, please address the following in your cover letter: At a high level, describe what you believe to be The Dispatch's unique value proposition relative to its competitors, who you think the current and future audience is for the work we do, and what steps you would take to get The Dispatch's work in front of that future audience.

The Dispatch is an equal opportunity employer. We evaluate all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.