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Audience Development Jobs in Washington, DC (NOW HIRING)

Moore DM Group LLC

Director, Audience Strategy

Lanham, MD · On-site

$105K - $125K/yr

Participate in quarterly client meetings, including presentation development and delivery. Your ... audiences. * Excellent written, oral, interpersonal, and presentation skills and the ability to ...

WOWK-TV

Head of Ad Sales, The Hill

Washington, DC · On-site

Work closely with editorial, marketing, product, audience development, research, and other teams to translate The Hill's content, audience, and brand strengths into compelling advertiser solutions ...

PRTC

Director of Marketing & Communications

Alexandria, VA · On-site

$154K - $208K/yr

Develop performance-driven digital marketing programs, including social media advertising, retargeting campaigns, and audience development efforts. * Measure marketing effectiveness and optimize ...

IQVIA

Head of Product

Washington, DC · On-site

Audience development, segmentation, direct-to-consumer workflows, and federated audience models. * Identity and data infrastructure, including expansion of identity graph capabilities and enterprise ...

Potomac

Paid Media Strategist

Bethesda, MD · On-site

$60 - $80/hr

Retargeting & Audience Development * Design and implement sophisticated retargeting campaigns across multiple channels. * Build audience segmentation strategies that improve engagement and conversion ...

Potomac

Paid Media Strategist

Bethesda, MD · On-site

$60K - $80K/yr

Retargeting & Audience Development * Design and implement sophisticated retargeting campaigns across multiple channels. * Build audience segmentation strategies that improve engagement and conversion ...

Pewtrusts

Video Producer and Editor

Washington, DC · Hybrid

$75K/yr

Collaborate with audience development teams on packaging, thumbnails,titlesand descriptions to maximize reach and engagement * Work with freelance editors and vendors as needed * Provide guidance to ...

BBC UK

Senior Curation Editor

Washington, DC · On-site

$90K - $100K/yr

Collaborate with teams across BBC News, Sport, Features, BritBox, Audience Development, and Product to align priorities * Communicate effectively across time zones, managing handovers and stakeholder ...

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All JobsAudience Development JobsAudience Development Jobs in Washington, DC

Audience Development information

See Washington, DC salary details

$12.5K

$81K

$120.6K

How much do audience development jobs pay per year?

As of Sep 6, 2026, the average yearly pay for audience development in Washington, DC is $81,011.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,900.00 and $105,900.00 per year, depending on experience, location, and employer.

What does an audience development job involve?

An Audience Development job focuses on growing and engaging an organization's target audience across various platforms. This can include increasing website traffic, social media followers, newsletter subscribers, or event attendees through strategic marketing, content optimization, and data analysis. Professionals in this role often collaborate with content creators, marketing teams, and data analysts to refine audience strategies. The goal is to attract, retain, and deepen audience relationships to drive business growth and engagement.

What are the key skills and qualifications needed to thrive in an audience development role?

To thrive in Audience Development, you need a strong grasp of digital marketing, content strategy, analytics, and audience segmentation, often supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing software, and CRM systems is typically required. Strong communication, creativity, and collaboration skills are vital for engaging diverse audiences and working with cross-functional teams. These abilities help drive audience growth, optimize content reach, and support organizational goals in a competitive media landscape.

What are some common challenges faced in an audience development role?

Audience Development professionals often face the challenge of keeping up with constantly changing digital platforms and shifting audience behaviors. Balancing the creation of engaging content with the need to meet growth targets and measure ROI can also be demanding. Additionally, working with teams across marketing, editorial, and data analytics requires strong project management and communication skills to ensure cohesive strategies. Overcoming these challenges is key to expanding an organization's reach and deepening audience engagement.

What is the job description of audience development?

Audience development is a role focused on growing and engaging a target audience for media, entertainment, or marketing organizations. It involves analyzing audience data, creating strategies to increase reach, and utilizing tools like social media and analytics platforms to optimize engagement and retention.

What are the most commonly searched types of Audience Development jobs in Washington, DC?

The most popular types of Audience Development jobs in Washington, DC are:

What are popular job titles related to Audience Development jobs in Washington, DC?

For Audience Development jobs in Washington, DC, the most frequently searched job titles are:

What job categories do people searching Audience Development jobs in Washington, DC look for?

The top searched job categories for Audience Development jobs in Washington, DC are:

Audience Development jobs near you
Infographic showing various Audience Development job openings in Washington, DC as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $81,011 per year, or $38.9 per hour.

Director, Audience Strategy

Moore DM Group LLC

Lanham, MD • On-site

$105K - $125K/yr

Full-time

Medical, PTO

Re-posted 13 days ago

Job description

Description
The Director, Audience Strategy works in our Audience Planning service line and partners with teams across Moore to support client success. Working closely with the VP of Audience Strategy and other strategy team members, this role ensures that all programs, plans, and other activities align with our clients' business and strategic objectives, acting as a trusted advisor to internal teams and clients alike. Through a marriage of data analysis, audience insight, and experience, they will identify opportunities for program growth and improvements that reflect a keen understanding of how organizations and constituents interact, bringing insights into action and developing strategic recommendations that directly translate to the goals of the client.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest marketing, data, and fundraising company in North America, serving the purpose-driven industry with clients across education, association, political, and commercial sectors.
Check out www.WeAreMoore.com for more information.
Your Impact:
  • Work closely with the VP of Audience Strategy and Client Success leadership to develop fundraising strategies and continuously identify opportunities for improved results through innovation.
  • Collaborate with team leadership, other strategy team members, and partner agencies to turn ideas into executable plans.
  • Build segmentation recommendations for each campaign and intersect with partner agencies as needed when modeling is involved. Develop model implementation plans and recommendations for audiences and campaigns.
  • Analyze donor and consumer trends and translate them into meaningful strategic action to reach our clients' goals.
  • Manage progress towards goals and, in concert with the client success team, identify adjustments to strategy as needed.
  • Meet regularly with the other agency, strategy, and channel account leads - Direct Mail, Digital, DRTV, and MarCom (if applicable) -- to ensure a coordinated understanding of the account status and keep appropriate team members abreast of program developments.
  • Attend channel team meetings with clients. Participate with an ear towards knowledge sharing, opportunity identification, and channel integration.
  • Develop and deliver strategic recommendations and briefs to the client and Edge's internal team to ensure each campaign is aligned to achieve annual performance goals for the client and to ensure the teams can drive successful implementation of all initiatives.
  • Partner closely with other strategy colleagues and analytics team members to track and analyze ongoing programs, evaluate return on investment of all programs, and make recommendations for using learnings in future audiences or campaigns.
  • In coordination with the Client Success team, help facilitate client conference calls and meetings to walk through strategies and initiatives, and document key next steps.
  • Participate in quarterly client meetings, including presentation development and delivery.

Your Profile:
  • Minimum 6-10 years' experience in direct response marketing required; agency or consulting firm experience preferred.
  • Experience with direct mail, digital, sustainer, event, or other strategies is a plus.
  • Bachelor's degree or equivalent experience required.
  • Strong direct mail background is critical.
  • Knowledge of and experience with marketing and/or fundraising for nonprofits, including any or all of the following additional channels: telemarketing, online- including email, social, or mobile marketing, face-to-face.
  • Demonstrated ability to successfully work in a matrix organization
  • Ability to handle multiple complex projects; a resourceful self-starter who will take initiative and follow through on projects
  • An understanding of the nonprofit industry, including perspectives on how the following influence program strategy, is required.
    • Program differences (scope and framework).
    • Donor behavior.
    • Marketing strategies and tactics to engage donors (for different goals).
  • Comfortable using data to drive decisions and the ability to create meaningful, consumable insights appropriate for different audiences.
  • Excellent written, oral, interpersonal, and presentation skills and the ability to effectively interface with clients and internal teams at executive and junior levels.
  • Demonstrated ability to be a creative and resourceful problem solver.
  • Self-motivated with high intellectual curiosity, drive, determination, and persuasion skills.
  • A willingness to incorporate both internal and external feedback.
  • Willing and able to make well-thought-out, timely recommendations; able to explain and support those recommendations; seeks advice from others and includes appropriate personnel in the process.
  • Strong work ethic and ability to thrive in a collaborative team environment.
  • Demonstrated attention to detail, outstanding organizational, time management, and planning expertise.
  • Ability to travel ~10-20% of the time

How We'll Support You:
  • Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
  • Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
  • To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
  • Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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